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Digg it UP - Write a Media Release that Gets Results
There is an old saying in business that ‘Cash is King’. Inventory, no matter what type, ties up cash and diverts it from other uses. Therefore the aim of inventory management should be to minimize the inventory investment for a particular customer service level. The approach taken should ensure that the target level of service is met while also minimising the cash investment. In turn this will maximize the overall benefit for the company.To achieve this many companies adopt supply chain techniques for managing their inventory without realising that the effectiveness of these techniques is limited to only a certain type of inventory. That is direct inventory. These companies don’t realise, that for their indirect inventory such as parts and components, finished goods, OEM spares, engineering spares, MRO inventory and industrial supplies, a more complete approach is required. As a result, the opportunity for cash release with this type of inventory is often disproportionately large for the inventory investment.Some companies take a completely different view, they treat inventory as an expense and this is particularly the case with MRO inventories. You might expect this with companies that don’t carry other types of inventory (such as utilities) but in fact it is the case with many types of companies, even those in manufacturing. For many engineers inventory isn’t a serious business topic; inventory is something that accountants count and storemen store. For the average maintenance engineer the issues are uptime and
Your aim with a media release is to try to step into the shoes of the journalist; figure out what they want, then give it to them. This, in turn, will maximise your chances of that journalist using your media release as the basis for their story, and of them giving it the spin that you want to see.
If you don’t know where to start, don’t worry: I used to be a
One of the fastest growing segments in the entrepreneurial segment, whether local or international is the home business. Online businesses have been regularly making headlines as they reach new heights and more and more retail investors are venturing into it. If you are looking at investing your savings in your home business, here are some valuable tips that might come in handy before you start dreaming of double-digit gains:1) Study the market It makes no sense to start your home business blindly. If you plan to really make money out your business, you need to know it well. You can start by studying the online businesses with Google, in which you want to invest by reviewing the related financial papers and following the news that gets published every day. Apart from these two sources, the Internet can also act as a good source of education about the market.2) Start small Once you have a fairly decent idea about the home business arena, then it is advisable that you take a small amount of money and start investing in the scrips that qualify as per your personal barometers. If you are unsure of how to go about it, it is recommended that you get someone to recommend the right business. Make sure you choose someone who is better informed than yourself and invests in the market. You can even get the services of a consultant if you are not sure on how to get started.3) Be patient Many seasoned home business people claim that making money out of the internet is a game of patience and the returns are d
By following a simple formula, and sticking to a handful of rules, you can write a clear and effective media release that has the best opportunity possible of being picked up and published, and ensures the long-term integrity and media interest of the organisation you represent.
1. A MEDIA RELEASE IS NOT AN ARTICLE
One of the first mistakes when preparing a media release is to write as though it will be printed as an actual article. Almost nobody will print your media release as it stands, unless they are a seriously understaffed small publication, like a local newspaper, or else, frankly, extremely unprofessional.
When you are writing a media release you need to bear in mind that you must cater for two very different, often complementary but sometimes competing, needs. On one side, you have a great product or you’ve done a great deed, and you want to get the news out. On the other, the journalist wants a fresh, new story to tell, one that will have a broad appeal to their audience.
Essentially what this means is that you should not write a media release for the public, you should write it for one person: the journalist on whose desk it will land.
Your aim with a media release is to try to step into the shoes of the journalist; figure out what they want, then give it to them. This, in turn, will maximise your chances of that journalist using your media release as the basis for their story, and of them giving it the spin that you want to see.
If you don’t know where to start, don’t worry: I used to be a
Okay, I'm going to start off by talking bad about a Toyota dealer, so before we get into it, let's make a couple of things clear. I own a Toyota Prius and love it! From what I have seen, I would probably enjoy owning almost any Toyota vehicle. However, not all Toyota dealers are created equal, and I have run into one low-life, scumbag, bait and switch dealer in North Dallas, but that has been the exception rather than the rule.The other Toyota dealers I have dealt with have all been courteous, service oriented, up to date technologically, and efficient. Therein lies the rub, as Bill Shakespeare would say. Sometimes even these great organizations get so caught up in their grand scheme of operations that they lose sight of how to do the simple things.Years ago, some coworkers and I used to have a motto of sorts. It was something like; "Work tends to expand to occupy the time and resources committed to it." That seems to be what has happened to such things as "labor saving devices", paperless record keeping and the like.This was brought to mind today when I took my Prius in for an oil change. After it was completed and I got my paperwork, prepared by a computer, by the way, I had to take the paperwork to a cashier so she could take payment. That's not the bad part. While standing at the cashier's desk, I noticed a bin of ice scrapers. We had had an ice storm the night before and more was expected, and, having recently moved, my ice scraper was resting safe and warm in a box...somewhere.In a blis
1. A MEDIA RELEASE IS NOT AN ARTICLE
One of the first mistakes when preparing a media release is to write as though it will be printed as an actual article. Almost nobody will print your media release as it stands, unless they are a seriously understaffed small publication, like a local newspaper, or else, frankly, extremely unprofessional.
When you are writing a media release you need to bear in mind that you must cater for two very different, often complementary but sometimes competing, needs. On one side, you have a great product or you’ve done a great deed, and you want to get the news out. On the other, the journalist wants a fresh, new story to tell, one that will have a broad appeal to their audience.
Essentially what this means is that you should not write a media release for the public, you should write it for one person: the journalist on whose desk it will land.
Your aim with a media release is to try to step into the shoes of the journalist; figure out what they want, then give it to them. This, in turn, will maximise your chances of that journalist using your media release as the basis for their story, and of them giving it the spin that you want to see.
If you don’t know where to start, don’t worry: I used to be a
To get a new client, we might be inclined to make concessions no matter what the cost: offer a second or extra long sample session; reduce fees; set session times we don’t want to work. We might leap at any opportunity before looking at the possible return on investment of time. These situations end up being lessons learned, sometimes painful ones.Before you get caught in another good lesson, set up your business with strong boundaries. They create a friendly and ethical structure that allows others to find their place with you. They speak volumes about your professionalism and keep both you and your clients on track.Want only as much for your clients as they want for themselves.If you find yourself feeling frustrated about your client’s results, you are wanting too much for your client. Challenge them and let go of the outcome. If you can’t let go of the outcome, you may need to let go of the client.If this is happening often, consider setting criteria for your prospective clients. In my own business as a mentor coach, to avoid getting started with someone who isn’t ready to make progress, I pre-qualify possible clients by asking:“Are you committed to building a successful coaching practice and ready to invest your resources (time, energy and money) to making this happen now?” I may even go further to inquire about how much time they will dedicate and how many months of coaching they will budget.I’ve found this puts clients on notice that the success of the coaching is largely up to them.
When you are writing a media release you need to bear in mind that you must cater for two very different, often complementary but sometimes competing, needs. On one side, you have a great product or you’ve done a great deed, and you want to get the news out. On the other, the journalist wants a fresh, new story to tell, one that will have a broad appeal to their audience.
Essentially what this means is that you should not write a media release for the public, you should write it for one person: the journalist on whose desk it will land.
Your aim with a media release is to try to step into the shoes of the journalist; figure out what they want, then give it to them. This, in turn, will maximise your chances of that journalist using your media release as the basis for their story, and of them giving it the spin that you want to see.
If you don’t know where to start, don’t worry: I used to be a
Investing in a franchise business can be a lucrative investment and lead to a successful business venture. Many people choose to own and operate a franchise business to get started on becoming a business entrepreneur, and the investment can prove to be worthwhile and very rewarding. Budgeting for the right franchise business is very important, since all franchises involve startup costs and fees.Low-cost franchise business systems are available, and it’s important to do plenty of research and homework on your industry and options. Initial franchise investments can run from five-figure amounts to $400,000+. It’s important to strategize and understand your financial situation completely before setting forth in finding the right fit. To find the right franchise, it’s a great idea to attend a franchise trade show and speak with multiple vendors. Ask the right questions, calculate startup costs, and obtain contact information. It’s essential to consider a wide variety of industries and learn expectations of the brand or business as much as possible.Lower investments don’t necessarily translate to lower risks; this is why it’s also important to review as much financial data and revenue projections when possible. Many investors will also look for this information, and sometimes it’s available by contacting other franchisees of the business. Most of them are ready and willing to help you understand their business model and can help you forecast with better accuracy. This will help you determine risks and benefits of
Essentially what this means is that you should not write a media release for the public, you should write it for one person: the journalist on whose desk it will land.
Your aim with a media release is to try to step into the shoes of the journalist; figure out what they want, then give it to them. This, in turn, will maximise your chances of that journalist using your media release as the basis for their story, and of them giving it the spin that you want to see.
If you don’t know where to start, don’t worry: I used to be a
While my focus is on successful art promotion, and helping artists, this same information is applicable and will work with virtually any type of business. It will work with your business.Is there something unique or otherwise notable about your artwork that’s worth mentioning to someone? Don’t just mention it; shout it from the (literal) rooftops! Do you know what a brand is, and why you need one? Listen up fellow artist.What do you think of when you hear, “Have it your way?” How about, “The real thing”? If you said Burger King and Coke, you’ve been swayed by the lure of branding. Gotcha! Effective brands that reinforce public awareness and achieve recognition are very powerful tools. A good brand can go a long way to helping potential customers learn to recognize your style. In the art world Thomas Kinkaid uses the brand “Painter of Light” as his defining statement. A brand is actually not just an image. While most of us are familiar with the Nike swoosh, or the Taco “Bell”, branding is more often seen as a catch phrase that states a purpose or reason for being. At www.Fineartpromotion.com my brand is “Your Art Promotion Resource”. This is based upon the information I provide. On my web site art gallery www.Koipondart.com , my brand is “Artwork That Begs to Be Touched”. If you can possibly add a brand to everything you do, it can help sell your services. To create an effective brand, you must first define the type of customer you have, refine a brand as to as simple an item as possible and then promo
Your aim with a media release is to try to step into the shoes of the journalist; figure out what they want, then give it to them. This, in turn, will maximise your chances of that journalist using your media release as the basis for their story, and of them giving it the spin that you want to see.
If you don’t know where to start, don’t worry: I used to be a journalist and read scores of media releases before lunch every day, so I’ll lend you my shoes for the duration of this article.
2. GIVE THE JOURNALIST A STORY TO TELL
A journalist’s job is to tell stories, and it’s not always easy to come up with fresh, interesting stories every week or every day. So if something’s going on at your organisation that is potentially “newsworthy”, you have a valuable commodity to offer.
Remember: this is not about writing the release in such a way that you believe the story should be written; instead, it is about having something newsworthy to say in the first place. So your cat won first place in a show? Big deal: a lot of cats win prizes. Your cat won for the 10th year in a row? That’s a little more interesting, and some of the pet magazines might be interested. Your cat won first place in a dog show? Now that’s newsworthy, and you might even get a feel-good piece on one of the morning news channels.
Make sure you give the journalist the facts about your story that will make it worth telling. The golden rule? A piece of information is likely to be newsworthy if it is either:
a) New: nobody has ever heard of or done it before b) A fresh, new angle on an old story
3. PITCH TO THE RIGHT PUBLICATIONS
Think about our cat show example above. If your cat won first place in a show, it might rate a mention in the newsletter of your breeders’ club. If your cat won
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