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Digg it UP - Do's and Don'ts for Getting a Reporter's Attention
Telecommunications is the lifeline of any business. So every business unit has to maintain a telecommunications network for its multifarious in-house and out-sourced operations—maintaining and expanding its client base, making supplies of finished
• Respect news judgment (what runs) and the r
Any economics student can tell you that price is a matter of supply and demand. The market will bear a certain price point and settle into equilibrium. This is not very helpful when trying to determine the price for a new product. Price is a ve
• Know the stories the reporter writes and make a pitch that fits with those subjects. Do the work to find out what s/he's interested in.
• Before you call the journalist for the first time, do your research on his or her recent stories, then send an email with your comments and a very soft and respectful pitch (i.e. "I thought you might be interested in...").
• Respect news judgment (what runs) and the re
Is it actually possible to use the same formula the mighty Google uses, to create your own compelling sales copy?It is, and today I'm going to let you in on the very powerful secret they use, so you can do exactly that.Let me start
• Know the stories the reporter writes and make a pitch that fits with those subjects. Do the work to find out what s/he's interested in.
• Before you call the journalist for the first time, do your research on his or her recent stories, then send an email with your comments and a very soft and respectful pitch (i.e. "I thought you might be interested in...").
• Respect news judgment (what runs) and the r
While business cards aren’t all that expensive, they can be quite a lot of trouble. You have to go to all the trouble of deciding what to put on them, either designing them or getting someone to design them for you, and then taking the finished de
• Know the stories the reporter writes and make a pitch that fits with those subjects. Do the work to find out what s/he's interested in.
• Before you call the journalist for the first time, do your research on his or her recent stories, then send an email with your comments and a very soft and respectful pitch (i.e. "I thought you might be interested in...").
• Respect news judgment (what runs) and the r
It is hard to imagine anyone in today's age of computers not being able to scan a document, let alone know what to do with it once it is scanned. Yet, there are countless services offering to do just that--scan, upload and make your file as
• Before you call the journalist for the first time, do your research on his or her recent stories, then send an email with your comments and a very soft and respectful pitch (i.e. "I thought you might be interested in...").
• Respect news judgment (what runs) and the r
I’ve heard several successful entrepreneurs refer to themselves as serial entrepreneurs. I would have to say that I fall into that label. As a child, I was always coming up with different ideas of how to separate my Elementary School friends fro
• Respect news judgment (what runs) and the reporter's time management.
• Aim for a long-term working relationship with the journalist, instead of quick-hit story coverage.
• Invite the reporter to lunch or a cup of coffee. The best way to get him or her to your news conference may be to precede or follow it with lunch. But don't be offended if the journalist insists on paying his or her own way, even if it's a spread you put on at your place. Some news organizations don't allow freebies, not even a sandwich.
• Look for the "teachable moment" with one eye trained on today's breaking n
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