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  • Digg it UP - Can't Get Media Coverage? Use Technology

    The Law of Fence-Jumping
    In a face-to-face sales presentation, prospects inevitably have certain objections or fears about buying a particular product or service, AND/OR about selecting the most qualified supplier.A skilled salesperson is a master at overcoming these objections. The challenge is, when you write copy you don't have the luxury of knowing how people are feeling about your sales message. With that, it's important to overcome any objections in your copy, in advance, before they get to the end.You see, as soon as someone starts reading your communica
    io

    Have you heard of XM Radio? As a growing phenomena, more and more North Americans are buying those nifty portable radios that offer hundreds of specialized stations on subjects and

    Motorsports Marketing and Sponsorship
    Why Become A Motorsports Sponsor?A company can benefit from motorsports sponsorship in many ways, such as:1. Driving SalesSponsorship geared towards driving sales can be an extremely effective promotional tool. Many successful companies use motorsports sponsorship to stimulate consumer interest, which in turn, generates sales. Sponsorship also drives traffic to their web sites and increases online purchasing. This contributes to a significant rise in overall sales volume as well.2. Heightening Visibility a
    From satellite radio to blogging, from podcasts to internet marketing and RSS; technology is ever more pervasive not only in our lives but also in public relations. New techniques are being used to subvert sending messages through third parties (i.e the media) and get them directly to where we want them: the public. Moreover, these techniques are able to avoid broadcasting in favour of narrowcasting. Narrowcasting is the practice of carefully identifying a target audience and crafting a message that speaks directly to it. Unlike broadcasting, its focus and target is much more specific.

    Many professionals I come across are concerned (with good reason) with how they can get the biggest bang for their publicity buck. More and more, I'm advising clients and prospects to consider new technology routes in PR as a means of reaching their most desired targets. What are these routes? Let's review some of the options.

    Satellite & Internet Radio

    Have you heard of XM Radio? As a growing phenomena, more and more North Americans are buying those nifty portable radios that offer hundreds of specialized stations on subjects and

    Free Advertising With Publicity - Part III
    Attend Special Events – Watch your local news and constantly be on the lookout for events in your area where you can increase your visibility. As always, the best lead generation methods are those that introduce your products and services by way of something free (in exchange for their contact information, of course).Take Time to Get to Know Your Local Editors and Publishers – It’s a lot easier to pitch a press release or idea if you already know someone on the inside. Years ago I was in the middle of writing a book, and I started shopping for
    ties (i.e the media) and get them directly to where we want them: the public. Moreover, these techniques are able to avoid broadcasting in favour of narrowcasting. Narrowcasting is the practice of carefully identifying a target audience and crafting a message that speaks directly to it. Unlike broadcasting, its focus and target is much more specific.

    Many professionals I come across are concerned (with good reason) with how they can get the biggest bang for their publicity buck. More and more, I'm advising clients and prospects to consider new technology routes in PR as a means of reaching their most desired targets. What are these routes? Let's review some of the options.

    Satellite & Internet Radio

    Have you heard of XM Radio? As a growing phenomena, more and more North Americans are buying those nifty portable radios that offer hundreds of specialized stations on subjects and

    Make a Career Out of Your Favorite Hobby - Scrapbooking
    Ever wanted to earn cash while doing your favorite hobby, such as scrapbooking? Well, you could! There are many careers available in the scrapbooking industry. If you like creating albums of memories, you can be getting paid for doing it! Think it is too good to be true? Think again! If you are imaginative, you could find a job in an instant scrapbooking industry that matches your passions.Many craft stores have jobs available in the scrapbooking industry. Stores that offer lots of different craft and hobby supplies adore having an experience
    crafting a message that speaks directly to it. Unlike broadcasting, its focus and target is much more specific.

    Many professionals I come across are concerned (with good reason) with how they can get the biggest bang for their publicity buck. More and more, I'm advising clients and prospects to consider new technology routes in PR as a means of reaching their most desired targets. What are these routes? Let's review some of the options.

    Satellite & Internet Radio

    Have you heard of XM Radio? As a growing phenomena, more and more North Americans are buying those nifty portable radios that offer hundreds of specialized stations on subjects and

    Federal Employment – A Great Career Field
    Whether you are just beginning your career or an experience professional, the U.S. Federal Government has a great career path with good benefits. It’s amazing how so many people never think of the government as a career option.Federal employees are typically put into leadership roles to over-see and manage vital national activities. Government careers put you on the "cutting edge" of industry because federal agencies are responsible for infrastructure, military defense, health, safety, air transportation and so on. It doesn’t matter if you’re
    ity buck. More and more, I'm advising clients and prospects to consider new technology routes in PR as a means of reaching their most desired targets. What are these routes? Let's review some of the options.

    Satellite & Internet Radio

    Have you heard of XM Radio? As a growing phenomena, more and more North Americans are buying those nifty portable radios that offer hundreds of specialized stations on subjects and

    Direct Mail Advertising and Thursday Advertising Rush
    We have all been amazed at the inserts in the Newspaper that arrive on Thursdays from all sorts of retailers, so many pretty and colorful ads. One can only think thank God for recycling and some tree had to give its life for this bizarre American Shopping Marketing Ritual. Indeed we all throw most of this in the trashcans.Some of us will carefully page thru certain ones for perhaps coupons on future purchases. Well now lets consider direct mail advertising and the problems if the direct mailing packages that we business people are advertising
    io

    Have you heard of XM Radio? As a growing phenomena, more and more North Americans are buying those nifty portable radios that offer hundreds of specialized stations on subjects and genres ranging from the mainstream to the wacky. Are you a bluegrass fan? With Satellite radio, you can subscribe to a station that serves up nothing but bluegrass music and interviews on bluegrass music. Does your business offer combined personal and business motivation strategies? Why not consider getting your message pitched to the producer of the station focusing on personal motivation? Believe it or not, such stations exist and they have a following of a dedicated audience!

    In terms of internet radio, there are hundreds of opportunities to become a guest on a show or even host your very own one! One instance of interest for entrepreneurs is EntrepreneurRadio.com. The website is an active radio station with numerous shows from which web visitors can regularly tune in. For a small fee, you can even pitch your own show concept. The popularity of this medium of narrowcasting

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