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Digg it UP - The Rules Of Radio Interviews!
I am often asked to assist with writing business plans. While a business plan is often needed when you are getting financing for your business, I find that most business owners don’t find them very useful. Why not? Because usually they are written from a very long term frame (typically five years) and once they are written, they are put on a shelf and never looked at again. I’m going to suggest some ways that you can
Rule #4 – Act Immediately
When do you contact the radio station? Keep your ears open and if you hear a topic that falls under your specialty umbrella…make the call and offer your services.
An example:
The other day on my radio show, I talked about a recent survey that said women are now do
As a small business owner you may find yourself in a situation where you want to partner with another business but they are asking for a commission on your services. You will want to be prepared to handle such a request BEFORE you find yourself in this situation.Whenever someone asks you for a commission in exchange for marketing your product or service, it is basically an affiliate or referral program. This can b
Rule #1 – Water Cooler Talk
Radio shows don’t want to make you filthy stinking rich unless they get something out of the deal. They want a great interview that generates water-cooler talk all over the city. The most important phrase to a radio host is… “Did you hear the guest Wayne Kelly had on his radio show today?” This kind of PR is priceless. If you can help a radio show achieve it, you will be booked. You have heard radio and TV promote books, gadgets, TV shows or, people with wild achievements…but how can YOU get on? You may have a new Internet site or maybe you are a life coach. If you can entertain while educating, you can get on the radio. This leads us to…
Rule #2 – Solve a Problem
If you don’t have a specific topic that can get you on radio, start with this question. How can you solve a problem for the masses? Don’t look too far for this answer as it is right under your nose. What is the most common problem or question you hear from your clients that you are great at helping? Chances are that’s your topic. But make sure this topic has mass appeal. The more people it affects, the better your odds are of getting on the radio to solve it.
Rule #3 – Be Passionate
Now that you have the topic, the next and most important challenge is delivering your message with great enthusiasm. The Crocodile Hunter was the master at this. He makes you watch him because of his enthusiasm. Jim Cramer from CNBC’s Mad Money is brilliant in his delivery of stock information. He’s brought the passion of sports to the stock market and you can’t help but remember him. When Dr. Phil came on the Oprah show for the first time, he stood out because he seemed to not care what people thought. He just told them the truth. So be true to your message and personality and deliver it with passion and enthusiasm!
Rule #4 – Act Immediately
When do you contact the radio station? Keep your ears open and if you hear a topic that falls under your specialty umbrella…make the call and offer your services.
An example:
The other day on my radio show, I talked about a recent survey that said women are now doi
How do you create good customer service in your software business?Providing good customer service is a challenge for every software seller. It is a well known fact that satisfied clients are the best promoters for the software business. Keep in mind that customer support is not just about fixing a problem, but forming a relationship with buyers and creating an opportunity for future sales. In the very dynam
Rule #2 – Solve a Problem
If you don’t have a specific topic that can get you on radio, start with this question. How can you solve a problem for the masses? Don’t look too far for this answer as it is right under your nose. What is the most common problem or question you hear from your clients that you are great at helping? Chances are that’s your topic. But make sure this topic has mass appeal. The more people it affects, the better your odds are of getting on the radio to solve it.
Rule #3 – Be Passionate
Now that you have the topic, the next and most important challenge is delivering your message with great enthusiasm. The Crocodile Hunter was the master at this. He makes you watch him because of his enthusiasm. Jim Cramer from CNBC’s Mad Money is brilliant in his delivery of stock information. He’s brought the passion of sports to the stock market and you can’t help but remember him. When Dr. Phil came on the Oprah show for the first time, he stood out because he seemed to not care what people thought. He just told them the truth. So be true to your message and personality and deliver it with passion and enthusiasm!
Rule #4 – Act Immediately
When do you contact the radio station? Keep your ears open and if you hear a topic that falls under your specialty umbrella…make the call and offer your services.
An example:
The other day on my radio show, I talked about a recent survey that said women are now do
I have been in business for myself for many years and have struggled with the fact that no one really wants to give me capital to run my business. Even when approaching friends, family (and fools) I never got the Wow that sounds exciting and I would love to be a part of it or at least loan you money to get it going. Sound familiar?There are plenty of nay-sayers no matter what you try to accomplish. It is the posti
Rule #3 – Be Passionate
Now that you have the topic, the next and most important challenge is delivering your message with great enthusiasm. The Crocodile Hunter was the master at this. He makes you watch him because of his enthusiasm. Jim Cramer from CNBC’s Mad Money is brilliant in his delivery of stock information. He’s brought the passion of sports to the stock market and you can’t help but remember him. When Dr. Phil came on the Oprah show for the first time, he stood out because he seemed to not care what people thought. He just told them the truth. So be true to your message and personality and deliver it with passion and enthusiasm!
Rule #4 – Act Immediately
When do you contact the radio station? Keep your ears open and if you hear a topic that falls under your specialty umbrella…make the call and offer your services.
An example:
The other day on my radio show, I talked about a recent survey that said women are now do
When you consider that there may be 100 schools represented and 400 pre-screened candidates, your chances of securing a teaching position at an international school is high. Additionally, many of the top schools will only consider interviewing candidates who are pre-screened by a recruiting agency.Whether or not you decide to register with a job fair might depend on your ability to get to where one is being held.
Rule #4 – Act Immediately
When do you contact the radio station? Keep your ears open and if you hear a topic that falls under your specialty umbrella…make the call and offer your services.
An example:
The other day on my radio show, I talked about a recent survey that said women are now do
Switching from petroleum to synthetic industrial lubricants is one of the most effective ways to cut manufacturing and production costs. Synthetic industrial lubricants have a proven track record of lowering energy costs as well as enhancing and prolonging equipment life. According to some studies, switching from petroleum to synthetic lubricants can cut production costs by 2%-8%, and there are some companies that are ge
Rule #4 – Act Immediately
When do you contact the radio station? Keep your ears open and if you hear a topic that falls under your specialty umbrella…make the call and offer your services.
An example:
The other day on my radio show, I talked about a recent survey that said women are now doing 50% of marriage proposals. I can’t help but wonder…are they going through all the pressure that us men have to go through? How about the one knee thing?
If your business has anything to do with men, women or relationships, you could have used this as a golden opportunity to grab some radio time. You could have called the radio station and said, “I’m a therapist and I will do a mini survey locally and report the results.” Then you hit the streets and ask the questions. You could survey your clients for 1 week or anyone else with a heartbeat.
As a radio host I would have loved someone calling the radio station and offering to do this for me. It would have also put a local twist on a national topic and would have put your name out to 80,000 people and put you on my radio show website. Opportunities for PR are everywhere. You just need to learn how to act on them. So listen and call whenever you think…Hey I could talk about that! What do you have to lose? If they say yes…100,000 people may hear about you. If they say no…you’ll survive.
Happy Radio!
Wayne Kelly
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