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Digg it UP - How To Write Influential Press Release
I am a young professional who has had a difficult time fitting into the mold of the working professional. I am a creative, free-spirited twenty-something and I have felt like an alien in office environments. Everyone around me is a few decades older than I am and I see and feel the difference more easily between myself and the other women.Most of the women I work with are from a completely different generation and it shows. I feel as though I am surrounded by cutouts from the nineteen-fifties. They look the part and speak with a softness that can only have come from a time that women were meant to be quiet. I am not like these women and there is an obvious disconnect between us.I used to wear a pair of converse shoes every single day. I began wearing them in middle school and wore them all the waythrough college. Wearing converse shoes was almost a personality trait of mine or at least they seemed to signal to otherswhat kind
4. How did they do it?
5. Why did they do it?
3-Write a simple, opening sentence answering these questions and your press release is virtually written.
The body copy of the release should bolster and explain the points made in the lead.
Since a press release represents a corporate or an individuals image everything counts -- especially the details.
Dont assume anything except that your audience knows nothing. You must explain everything to them and make it as simple as possible for them to understand your message.
If you use acronyms, make sure to first completely spell out the word or phrase, followed by the acronym in parentheses. Then, you can freely use the acronym throughout the remainder of the release.
If the body copy of the release runs long, it is a good idea to break it up with subheads. These short, bold-faced phrases are a good way to introduce specific areas of information within the narrative while providing it with a logical progression of ideas.
<Learn to recognize potential problems before they threaten the survival of your business.During the bleak days of the Depression, an aggressive politician from New York named Franklin Roosevelt made a bold promise that his administration would put “two chickens in every pot and a car in every garage.” As it turned out, this was one of the few times in history when a political exaggeration was actually an economic understatement.Today, poultry is so inexpensive that it is the most common meat used in pet food. And the automobile has become such a fixture in the American home that owning just one is a handicap rather than a privilege. In fact, we have such an innate understanding of the internal combustion engine that most of us have a rough idea of how it works and why it sometimes doesn’t.Unfortunately, many business people have not come quite as far since the Depression in their ability to discern what makes a company or orga
A press release is a news story that places your web site in the best light possible, earning exposure for you as an expert or your web site in a mixture of media. Because of this, it is very important that a press release be organized and well written so that it is well received.
There are three factors should be considered when you write a press release: Short, Sweet and To the Point
It may announce a new product, new web site, newly re-designed web site, software, courses, or service. The goal is better website exposure.
A press release can have one or any number of objectives:
* Growing website traffic,
* iron-clad credibility,
* sprouting of links to their website,
* floods of more opt-ins.
No matter what the objective, a press release garners publicity which means attracting attention and interest -- for your web site, products and services.
Press release writing should be a simple and straightforward method for communicating a message to your selected audience to grab and hold their attention.
The first thing to consider is the target audience for the message, your job is to communicate a message to a particular group of people. The audience size will vary based on your needs. Knowing who these people are will guide you in how the press release should be written and language that you should use.
Write to your audience, and write for your audience. Consider the media they read and tailor your press release to their requirements
Which reporters to target and how to effectively reach them?
The mass blast techniques of paid newswires or faxing to huge office-spun lists produce limited results. How many times has your phone rung off the hook after distributing a release? How many times has it even rung once?
More thoughtful distribution methods would undoubtedly garner better feedback. Targeting relevant reporters at the major wire services like The Associated Press or Reuters, and a personal follow-up call, is a good way to get more mileage on a single potential placement.
If you build custom media lists in-house, be vigilant in updating relevant contact information. Try not to hand-off such duties to an administrative assistant. It usually takes a critical eye and good knowledge of the client/news to tailor-build an effective list.
Too often, publicists focus solely on the release content rather than maintaining accurate databases. In the process, significant media targets go unreached because the news was sent to the inappropriate reporter or one who left the publication.
Press releases should be written in a direct, straightforward manner. Short and brief is good. Long, extensive, excessive is not. One to three short paragraph is probably an ideal length unless you must convey a large amount of information.
Dont overstate your case. Just convey the key, basic information to the media -- and ultimately to your audience.
Cover all the bases and provide them with essentials, but remember it is not necessary to provide every little detail. You are trying to generate attention and interest for your client. If this means follow up questions from a reporter or editor, so much the better. It will give you a chance to develop more media opportunities for your client.
1- The headline is your first opportunity to grab an editors attention. It should transmit the core news/message so that the editor immediately knows what the story is about.
It should be informative, but not necessarily sensationalized. Depending upon the nature of the news, some headlines attract more notice than others.
2- The most important part of any press release is the lead paragraph. Remember, a press release is a journalistic document. Your primary target audience is the press. Therefore, make sure you stringently adhere to basic journalistic tenets as you compose the story. The lead should answer the basic questions of Journalism:
1. Who did?
2. Is doing or will do What to whom?
3. Where and When did they do it?
4. How did they do it?
5. Why did they do it?
3-Write a simple, opening sentence answering these questions and your press release is virtually written.
The body copy of the release should bolster and explain the points made in the lead.
Since a press release represents a corporate or an individuals image everything counts -- especially the details.
Dont assume anything except that your audience knows nothing. You must explain everything to them and make it as simple as possible for them to understand your message.
If you use acronyms, make sure to first completely spell out the word or phrase, followed by the acronym in parentheses. Then, you can freely use the acronym throughout the remainder of the release.
If the body copy of the release runs long, it is a good idea to break it up with subheads. These short, bold-faced phrases are a good way to introduce specific areas of information within the narrative while providing it with a logical progression of ideas.
<It can happen to anyone. there's a change in the organization and -- suddenly -- you find yourself working for the boss from Hell. Arrogant, demanding, ignorant, bullying and insensitive. Do you leave right away? Do you fight back? Here are some tried and tested ways of coping with impossible bosses -- and coming out on top.1. Find ways to boost your confidenceThis is the single most important indicator of success. Asshole bosses typically work to undermine your self-confidence the whole time. Don't allow this to happen. Recite your strengths back to yourself. Keep notes of accomplishments. Celebrate every success.2. Don't colludeStart looking for the subtle ways you hold yourself back by colluding with the asshole boss. When you find them, stop them at once. It's too easy to accept the negatives and try to avoid pain by selling yourself short. Don't do it -- EVER.3. Establish a "territor
The first thing to consider is the target audience for the message, your job is to communicate a message to a particular group of people. The audience size will vary based on your needs. Knowing who these people are will guide you in how the press release should be written and language that you should use.
Write to your audience, and write for your audience. Consider the media they read and tailor your press release to their requirements
Which reporters to target and how to effectively reach them?
The mass blast techniques of paid newswires or faxing to huge office-spun lists produce limited results. How many times has your phone rung off the hook after distributing a release? How many times has it even rung once?
More thoughtful distribution methods would undoubtedly garner better feedback. Targeting relevant reporters at the major wire services like The Associated Press or Reuters, and a personal follow-up call, is a good way to get more mileage on a single potential placement.
If you build custom media lists in-house, be vigilant in updating relevant contact information. Try not to hand-off such duties to an administrative assistant. It usually takes a critical eye and good knowledge of the client/news to tailor-build an effective list.
Too often, publicists focus solely on the release content rather than maintaining accurate databases. In the process, significant media targets go unreached because the news was sent to the inappropriate reporter or one who left the publication.
Press releases should be written in a direct, straightforward manner. Short and brief is good. Long, extensive, excessive is not. One to three short paragraph is probably an ideal length unless you must convey a large amount of information.
Dont overstate your case. Just convey the key, basic information to the media -- and ultimately to your audience.
Cover all the bases and provide them with essentials, but remember it is not necessary to provide every little detail. You are trying to generate attention and interest for your client. If this means follow up questions from a reporter or editor, so much the better. It will give you a chance to develop more media opportunities for your client.
1- The headline is your first opportunity to grab an editors attention. It should transmit the core news/message so that the editor immediately knows what the story is about.
It should be informative, but not necessarily sensationalized. Depending upon the nature of the news, some headlines attract more notice than others.
2- The most important part of any press release is the lead paragraph. Remember, a press release is a journalistic document. Your primary target audience is the press. Therefore, make sure you stringently adhere to basic journalistic tenets as you compose the story. The lead should answer the basic questions of Journalism:
1. Who did?
2. Is doing or will do What to whom?
3. Where and When did they do it?
4. How did they do it?
5. Why did they do it?
3-Write a simple, opening sentence answering these questions and your press release is virtually written.
The body copy of the release should bolster and explain the points made in the lead.
Since a press release represents a corporate or an individuals image everything counts -- especially the details.
Dont assume anything except that your audience knows nothing. You must explain everything to them and make it as simple as possible for them to understand your message.
If you use acronyms, make sure to first completely spell out the word or phrase, followed by the acronym in parentheses. Then, you can freely use the acronym throughout the remainder of the release.
If the body copy of the release runs long, it is a good idea to break it up with subheads. These short, bold-faced phrases are a good way to introduce specific areas of information within the narrative while providing it with a logical progression of ideas.
<CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.The unique shape and unique size give a lasting impression. LiveCards are designed to hold the usual details such as company name logo and contact details.How ever this is where the comparison ends!When the CD business card is placed into the CD/DVD-Rom drive the LiveCard will automatically run a dynamic flash presentation of your business. Presentations can include Video, Sound and Images. With the easy navigation on screen it will allow even the most novice computer users easy access to your content. With easy links to your email and website you have an exciting marketing tool.With advertising today you need to leave a lasting impression on your potential customers to encourage them to purchase the product or service offered. Many businesses use business cards as a means of l
If you build custom media lists in-house, be vigilant in updating relevant contact information. Try not to hand-off such duties to an administrative assistant. It usually takes a critical eye and good knowledge of the client/news to tailor-build an effective list.
Too often, publicists focus solely on the release content rather than maintaining accurate databases. In the process, significant media targets go unreached because the news was sent to the inappropriate reporter or one who left the publication.
Press releases should be written in a direct, straightforward manner. Short and brief is good. Long, extensive, excessive is not. One to three short paragraph is probably an ideal length unless you must convey a large amount of information.
Dont overstate your case. Just convey the key, basic information to the media -- and ultimately to your audience.
Cover all the bases and provide them with essentials, but remember it is not necessary to provide every little detail. You are trying to generate attention and interest for your client. If this means follow up questions from a reporter or editor, so much the better. It will give you a chance to develop more media opportunities for your client.
1- The headline is your first opportunity to grab an editors attention. It should transmit the core news/message so that the editor immediately knows what the story is about.
It should be informative, but not necessarily sensationalized. Depending upon the nature of the news, some headlines attract more notice than others.
2- The most important part of any press release is the lead paragraph. Remember, a press release is a journalistic document. Your primary target audience is the press. Therefore, make sure you stringently adhere to basic journalistic tenets as you compose the story. The lead should answer the basic questions of Journalism:
1. Who did?
2. Is doing or will do What to whom?
3. Where and When did they do it?
4. How did they do it?
5. Why did they do it?
3-Write a simple, opening sentence answering these questions and your press release is virtually written.
The body copy of the release should bolster and explain the points made in the lead.
Since a press release represents a corporate or an individuals image everything counts -- especially the details.
Dont assume anything except that your audience knows nothing. You must explain everything to them and make it as simple as possible for them to understand your message.
If you use acronyms, make sure to first completely spell out the word or phrase, followed by the acronym in parentheses. Then, you can freely use the acronym throughout the remainder of the release.
If the body copy of the release runs long, it is a good idea to break it up with subheads. These short, bold-faced phrases are a good way to introduce specific areas of information within the narrative while providing it with a logical progression of ideas.
<The digital divide is defined by the role computers play within widening social gaps in our society, as the condition of one group having an advantage over another group in regard to computers, technology skills and Internet access.This is usually thought of as being a divide between the white middle class and minority communities; but there is another often overlooked class of nonusers, the middle-aged corporate manager. As computer skills play an increasingly important role in building careers, many have not acquired the necessary technological skills needed to keep up.Being computer illiterate in today’s high-tech business world is almost indistinguishable from being functionally illiterate. And it’s difficult to believe there are successful people in the business world who do not know how to use a computer. Unfortunately, these corporate managers are mistaken in the belief that they can avoid computers and remain successful in the workp
1- The headline is your first opportunity to grab an editors attention. It should transmit the core news/message so that the editor immediately knows what the story is about.
It should be informative, but not necessarily sensationalized. Depending upon the nature of the news, some headlines attract more notice than others.
2- The most important part of any press release is the lead paragraph. Remember, a press release is a journalistic document. Your primary target audience is the press. Therefore, make sure you stringently adhere to basic journalistic tenets as you compose the story. The lead should answer the basic questions of Journalism:
1. Who did?
2. Is doing or will do What to whom?
3. Where and When did they do it?
4. How did they do it?
5. Why did they do it?
3-Write a simple, opening sentence answering these questions and your press release is virtually written.
The body copy of the release should bolster and explain the points made in the lead.
Since a press release represents a corporate or an individuals image everything counts -- especially the details.
Dont assume anything except that your audience knows nothing. You must explain everything to them and make it as simple as possible for them to understand your message.
If you use acronyms, make sure to first completely spell out the word or phrase, followed by the acronym in parentheses. Then, you can freely use the acronym throughout the remainder of the release.
If the body copy of the release runs long, it is a good idea to break it up with subheads. These short, bold-faced phrases are a good way to introduce specific areas of information within the narrative while providing it with a logical progression of ideas.
<Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes... Majority of these emails are free and very quality.Advertising and marketing online and offline has at least one thing in common - you have to know your target audience. Market segmentation is very important because you don't want to loose your money sending your ads to someone who has no interest in it. Email advertising and online advertising in general is more effective because there are many state-of-the-art techniques which enable that you track every advertising.Some good services for tracking are:Web Site TrackingStat Counter http://www.statcou
4. How did they do it?
5. Why did they do it?
3-Write a simple, opening sentence answering these questions and your press release is virtually written.
The body copy of the release should bolster and explain the points made in the lead.
Since a press release represents a corporate or an individuals image everything counts -- especially the details.
Dont assume anything except that your audience knows nothing. You must explain everything to them and make it as simple as possible for them to understand your message.
If you use acronyms, make sure to first completely spell out the word or phrase, followed by the acronym in parentheses. Then, you can freely use the acronym throughout the remainder of the release.
If the body copy of the release runs long, it is a good idea to break it up with subheads. These short, bold-faced phrases are a good way to introduce specific areas of information within the narrative while providing it with a logical progression of ideas.
Make sure you include contact information of a company representative and/or PR representative name, company, phone number, e-mail address either at the top of the first page or at the end of the release so that readers can get any additional information they may need.
Begin the body of the release with a dateline that includes the city, state and country of origin (if necessary), followed by the actual date of the announcement. The dateline is important because it indicates the official, effective date of the news being announced.
Make sure press release pages are numbered. Include the line-centered word more at the bottom of each page so that the editor knows the story is continued. Let the editors know that theyve reached the end of the release by including the word END or the number -30- or ### (pound/number signs).
If your press release requires any sort of disclaimer or mandated forward thinking statement, make sure that you include it at the end of the release. Sometimes these legal necessities are set off in a different, or italicized, type face. Sometimes they are printed in a smaller type size.
When is the right time to distribute your news?
That depends upon the nature of your announcement and the kind of coverage and exposure you hope to achieve. If there is a seasonal aspect to the news, you must consider the time of year for the release to be distributed. An announcement about new Christmas tree products would probably be ill-served if it were made in early April.
Reference the editorial calendars of your target publications to see if you can schedule your announcement to coincide with particularly relevant coverage in these key media. This way you can achieve the greatest coverage. Other things to consider are the proximity of industry trade shows, and other events, where you can obtain additional media attention.
Selection of the day of the week for the release is important. Mondays are extremely busy days for press releases. With all that activity, an announcement could get lost in the crowd. Fridays lead into the weekend when media coverage is slow and at its nadir. Even if press picks up the announcement, there is a good chance very few people will see it because of the slow news day aspects of the weekend.
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