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Digg it UP - Business Media Marketing: How Good is Your PR and Who Does it Reach?
Close your eyes and think about logos that you associate with products. All of us can name several such products in just a few seconds. The most popular logos for me are the golden arch of McDonalds and the Chevy emblem. Both have stood the test of time, allowed the company’s to change with market demands, and stay imprinted in the minds of consumers all over the world. Coming up with a logo fo
Existing customers are always interested to see you involved in local or national affairs. When they see you raising money for a Disaster Appeal, picking lit
Who needs a contingency plan?There are a few people out there who actually know what a contingency plan is and why it is wise to have one for every situation. The military is very good at contingency planning. Troops must eat and receive supplies in many different situations. If plan A does not work plan B and C and D is already in place to insure that the mission is accomplish
Well, I see PR as a cost-effective way to place your name in your chosen media and get them to advertise your business. On the back of a good business story, if you can also get editorials written about you, the power and authority of the newspaper, radio station or TV channel will influence and sway your market more cheaply than a paid-for full-page spread or 1 minute ad.
Be visible to prospects and your existing customers
Prospective customers need a positive perception of you and your products and services before you can sell to them - if they do not believe your benefits proposition, they will not buy. When they hear or read about a third party speaking well of your business activities, they are encouraged to believe in you.
Existing customers are always interested to see you involved in local or national affairs. When they see you raising money for a Disaster Appeal, picking lit
If you work in a medical billing company then you will get a good laugh out of this. What you are about to read is a true story of an incident at a medical billing company. The names of the people in the company and the company itself, as well as its location have been changed so as to protect the innocent and the guilty. For those of you who don't work in a medical billing company, you may
Well, I see PR as a cost-effective way to place your name in your chosen media and get them to advertise your business. On the back of a good business story, if you can also get editorials written about you, the power and authority of the newspaper, radio station or TV channel will influence and sway your market more cheaply than a paid-for full-page spread or 1 minute ad.
Be visible to prospects and your existing customers
Prospective customers need a positive perception of you and your products and services before you can sell to them - if they do not believe your benefits proposition, they will not buy. When they hear or read about a third party speaking well of your business activities, they are encouraged to believe in you.
Existing customers are always interested to see you involved in local or national affairs. When they see you raising money for a Disaster Appeal, picking lit
As I have the opportunity to speak around the country at different Internet Marketing and Business conferences, I am amazed at the number of intelligent people I meet who seem to be desperate to earn some extra cash.The common challenge with most of these people is in their thinking. They don’t get that success comes from duplication, not innovation! They all seem to be trying to come
Be visible to prospects and your existing customers
Prospective customers need a positive perception of you and your products and services before you can sell to them - if they do not believe your benefits proposition, they will not buy. When they hear or read about a third party speaking well of your business activities, they are encouraged to believe in you.
Existing customers are always interested to see you involved in local or national affairs. When they see you raising money for a Disaster Appeal, picking lit
Patrick, the baby of my extended family, started kindergarten this year. As a graduate of pre-school, we thought he’d be right at home in his new class. But after the very first day, he firmly announced that he wouldn’t be going back to school. When questioned about this decision, he admitted that the teacher was nice enough, and all his friends were glad to see him, but (and to Patrick
Existing customers are always interested to see you involved in local or national affairs. When they see you raising money for a Disaster Appeal, picking lit
It’s something most of us do often. We shake hands. We shake hands with long-time friends, with old acquaintances and with brand-new people. Shaking hands here and shaking hands there.I took a class in college where they taught us how to shake hands. I remember thinking at the time – more than 20 years ago - that everyone should know how shakes hands effectively. Then, as I reflect
Existing customers are always interested to see you involved in local or national affairs. When they see you raising money for a Disaster Appeal, picking litter off the beach, or running a marathon for breast cancer, they connect you with a positive caring and helping image, re-inforcing their belief that they made the right decision to buy from you.
Re-introduce yourself to lapsed and forgotten customers
Lapsed customers also need to be reminded how they used to enjoy buying from your business. Seeing you open a new office or launch an innovative service reminds them of the good service you gave them a while ago, and the quality of the products they used to buy from you. Following up your PR by re-contacting previous customers can be a mine of easy business.
Give your employees and work contacts something to talk about
Your suppliers and employees also benefit from an interesting news coverage: they can say to their friends and relatives ‘I work for them’. An interesting story can ripple out through their pubs, gyms or social clubs, giving you a viral wo
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