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  • Digg it UP - Award Wins Can Help Build Brand and Sales - Here's How

    Emotional Intelligence and Your Career
    Are you sulking at the promotion that your colleague just got despite him being less intelligent than you are? Well, it is possible that he is emotionally stronger, versatile and dynamic. The reality is that people who are dynamic, the go-getters as they are fondly known (or known ad nauseam), are at a greater advantage.Emotional Intelligence And Your CareerIf you are unsure whether emotions play a role in your career, assume yourself being moved to a higher position where you are required to plan and execute projects worth a million dollars. The project naturally involves a lot of decision making about your staff and purchas
    buyers and potential employees.

    Dave Caple, president of Northwest Suites & Housing Services, winner of a variety of Better Business Bureau, Eastside Business, and housing industry honors including Company of the Year, said, “The biggest bang for the

    Collection Agency
    A collection agency is understood as another party, a third party, that acts as a representative of any business requesting such representation in order to collect an unpaid debt. Let's face it, businesses are in whatever chosen market to make money, not to lose it, and in some instances it becomes necessary to hire a third party to actively pursue unpaid debts. A collection agency will sometimes collect debts for businesses or lenders and in other situations, they purchase unpaid debts so that the debt can be collected and the money then goes to the collection agency.If a collection agency doesn't buy the entire debt from a busin
    Companies seeking credibility, a leading edge over competition, favorable publicity, and a way to accelerate sales are gaining value from award contests that reinforce their core values, strategic initiatives, and marketing claims.

    Just as travelers rely upon the star rating system to choose a hotel or a Zagat survey to choose a restaurant, buyers of any variety of products and services want to spend their money with winners – and they do.

    In fact, a research study by Hendricks & Singhal of the University of Western Ontario and Georgia Institute of Technology, revealed more than 600 quality corporate award winners had 37% more sales growth and 44% higher stock price return than their peers.

    Here are a few more benefits to justify your investment of time and effort in award competitions:

    1. Get to “yes” faster. Winning prestigious award contests can help unknown, unproven, or emerging companies better compete for and win new business. Award wins make choosing a company less risky for buyers and potential employees.

    Dave Caple, president of Northwest Suites & Housing Services, winner of a variety of Better Business Bureau, Eastside Business, and housing industry honors including Company of the Year, said, “The biggest bang for the

    Printable Name Tags
    In competitive business environments, professionalism matters very much in meetings, networking and conferences. A scribbled name tag on a shirt makes for a very poor presentation.Name tags can be produced by various methods such as engraving, stamping and printing. The first two options are still based on the brick and mortar concept of manufacturing a finished product using machines. Dies are needed to engrave and stamp the tags. Moreover, this process requires considerable time before the actual tags are produced through finalized proofs and dies.The evolution of the graphic industry and the Internet has eliminated the nee
    rely upon the star rating system to choose a hotel or a Zagat survey to choose a restaurant, buyers of any variety of products and services want to spend their money with winners – and they do.

    In fact, a research study by Hendricks & Singhal of the University of Western Ontario and Georgia Institute of Technology, revealed more than 600 quality corporate award winners had 37% more sales growth and 44% higher stock price return than their peers.

    Here are a few more benefits to justify your investment of time and effort in award competitions:

    1. Get to “yes” faster. Winning prestigious award contests can help unknown, unproven, or emerging companies better compete for and win new business. Award wins make choosing a company less risky for buyers and potential employees.

    Dave Caple, president of Northwest Suites & Housing Services, winner of a variety of Better Business Bureau, Eastside Business, and housing industry honors including Company of the Year, said, “The biggest bang for the

    Open Door Policy? Open Mind Policy?
    I was giving a presentation on “ the Value of Recognition” to the office workers of a large Canadian City. The City Commissioner ended his welcome to those present with these words, “ I have an open door policy so I want to encourage you to come and talk to me when you have a concern.” When he left I heard a couple of people in the front row say with a hint of sarcasm, “ Yeah sure. He has an open door policy as long as what you have to say is flattering and doesn’t rock the boat.”We all have known leaders like this and we all have had similar reactions to them. It is quite apparent that many managers and supervisors don’t listen
    University of Western Ontario and Georgia Institute of Technology, revealed more than 600 quality corporate award winners had 37% more sales growth and 44% higher stock price return than their peers.

    Here are a few more benefits to justify your investment of time and effort in award competitions:

    1. Get to “yes” faster. Winning prestigious award contests can help unknown, unproven, or emerging companies better compete for and win new business. Award wins make choosing a company less risky for buyers and potential employees.

    Dave Caple, president of Northwest Suites & Housing Services, winner of a variety of Better Business Bureau, Eastside Business, and housing industry honors including Company of the Year, said, “The biggest bang for the

    Banners Is The Best Means To Reach Out To Your Target Audience
    Information has got such a great value and no one can survive without it. The main problem is the selection of method for disseminating information to the masses. A lot of means are there in the market that is used for informing people about something. Posters of different sizes, hoardings, pamphlets and many more are present for telling people at large. Banners are one of the best means for propagating and marketing about anything that has been newly launched in the business market. It is quite obvious that you would like to do marketing for the products or services that have been manufactured by you. And what a better way of marketing ca
    tment of time and effort in award competitions:

    1. Get to “yes” faster. Winning prestigious award contests can help unknown, unproven, or emerging companies better compete for and win new business. Award wins make choosing a company less risky for buyers and potential employees.

    Dave Caple, president of Northwest Suites & Housing Services, winner of a variety of Better Business Bureau, Eastside Business, and housing industry honors including Company of the Year, said, “The biggest bang for the

    Advertising: Slam Bam vs. Literary Ads
    There is another set of options regarding the style of writing ads. With the understanding that there are basically two kinds of ads:1) Direct Response, meaning that you are directing an immediate response,2) Image Enhancing ads, meaning that you are trying to instill an image of irresistibility that will be remembered when they are ready to act on your product.There are even two basic ways to style these two kinds of ad writing. The first we'll call "Slam Bam". This is the "meat and potatoes", "here's what's in it for you" style approach that gets right to the point. There is no fat
    buyers and potential employees.

    Dave Caple, president of Northwest Suites & Housing Services, winner of a variety of Better Business Bureau, Eastside Business, and housing industry honors including Company of the Year, said, “The biggest bang for the buck on the awards is the fact that they validate and help promote the strength and quality of our company in the regions and industries in which we do business.”

    2. Demonstrate ethics through credible endorsements. If a prospect is evenly divided between quality companies, the company with the most stellar ethics as demonstrated by a Better Business Bureau award may have an advantage. As reports of corporate ethics violations become more commonplace, consumers are seeking out companies with track records of integrity. An award recognizing a business’ demonstrated ability to navigate the market without compromising integrity can help separate it from competitors.

    3. Support marketing claims. Winning gives advertising copywriters more to talk about so cash registers can ring. When JD Powers & Associates grants awards for customer satisfaction, consumers listen. T-Mobile has a pattern of winning these prestigious awards. Is it any wonder that their billboard offers three words that say it all:

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