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Digg it UP - Managers: Is PR Crucial to Your Success?
There is no other place that more embraces unabashed promotion than networking events such as Chamber of Commerce Mixers (sometimes called "Sundowners" or "Business After Five") or other business-oriented events. Unlike social situations, it is expected that everyone will be "talking shop", exchanging business cards and a lot of connections can be made. Most Chamber Mixers are open to the public, and they are an inexpensive way to meet a lot of people. Remember these tips when attending any networking event: 1. You are not there to eat. You can't talk about business with your mouth full, or shake hands with greasy fingers. Try to eat a snack first, so you don't arrive ready to inhale the cheese tray.2. Have a goal for the event. Sample: I will collect ca
Your call for action will establish your PR goal requiring action on the most serious problem areas you uncovered during your key audience perception monitoring. Will it be to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially painful rumor cold?
Of course, setting your public relations goal will demand an equally specific strategy that tells you how to reach that goal. Only three strategic options are available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like chicken gravy on your fried eels, so be sure your new strategy fits well with y
To be profitable, a business must charge more than its breakeven point for the services it sells. When it comes to pricing a job, what often hinders a contractor from carefully considering the markup for overhead and profit is the competitor who does not take these things into consideration. So-called “low balling” does not assure long-term business success.You can take your business beyond the breakeven point by knowing your overhead percentage and calculating it into the bids and sale price you offer for your services. Most of us know that overhead is the cost of running a business and includes items such as rent, utilities, office supplies, staff and officer compensation. When you know your overhead percentage, you will know exactly how much to mark up the cost of goods or direct expense to break even. Any markup after that is profit.
Public relations enters your equation as you begin the action planning and resource assembly needed to alter individual perception leading to changed behaviors among your most important outside audiences. Then, as a manager, PR goes on to help you persuade those key outside folks to your way of thinking, then move them to take actions that allow your department, group, division or subsidiary to succeed.
That’s managerial success you cannot ignore.
And it works because public relations’ underlying premise lays the proper foundation: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.
What it boils down to, is this: the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences, and thus, managerial success.
But keep in mind as you move forward, that your PR effort will demand more than special events, news releases and talk show tactics if you are to receive the quality public relations results you deserve.
You’ll be glad you took such a step when new proposals for strategic alliances and joint ventures start showing up; new (and very) welcome bounces in show room visits occur; capital givers or specifying sources begin to look your way; customers begin to make repeat purchases; membership applications start to rise; prospects actually start to do business with you; politicians and legislators begin looking at you as a key member of the business, non-profit or association communities; and local leaders begin to seek you out.
By the way, and not so incidentally, your staff PR pros can be of real use for your new opinion monitoring project because they are already in the perception and behavior business. But be certain that the PR staff really accepts why it’s SO important to know how your most important outside audiences perceive your operations, products or services. Above all, be sure they believe that perceptions almost always result in behaviors that can help or hurt your operation.
Spend a few minutes with staff PR and review your plans with them for monitoring and gathering perceptions by questioning members of your most important outside audiences. Ask questions like these: how much do you know about our organization? Have you had prior contact with us and were you satisfied with the exchange? Are you familiar with our services or products and employees? Have you experienced problems with our people or procedures?
Another reality of PR life? Bringing in survey pros to do the opinion gathering work will be considerably more costly than using those PR folks of yours, who are already in the perception business. But regardless of whether it’s your people or a survey firm asking the questions, the objective remains the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.
Your call for action will establish your PR goal requiring action on the most serious problem areas you uncovered during your key audience perception monitoring. Will it be to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially painful rumor cold?
Of course, setting your public relations goal will demand an equally specific strategy that tells you how to reach that goal. Only three strategic options are available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like chicken gravy on your fried eels, so be sure your new strategy fits well with yo
Color is a highly personal experience – everyone has favorite colors, and other colors that they absolutely don’t like. So, how do you determine which colors that will work for your business identity, and that will send the right message to?We have developed several methods and approaches for determining successful color palettes. For your corporate identity, you should choose colors that:• Have a positive meaning in your industry – Think about things that you come into contact with in your industry or emotions that are very positive in your industry, and choose colors that associate with those accordingly. For example, red is a great color for a flower company, since it is the color of roses, but it is a poor color choice for a health care professional, because of the association with blood. Contact us to inquire about color significan
What it boils down to, is this: the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences, and thus, managerial success.
But keep in mind as you move forward, that your PR effort will demand more than special events, news releases and talk show tactics if you are to receive the quality public relations results you deserve.
You’ll be glad you took such a step when new proposals for strategic alliances and joint ventures start showing up; new (and very) welcome bounces in show room visits occur; capital givers or specifying sources begin to look your way; customers begin to make repeat purchases; membership applications start to rise; prospects actually start to do business with you; politicians and legislators begin looking at you as a key member of the business, non-profit or association communities; and local leaders begin to seek you out.
By the way, and not so incidentally, your staff PR pros can be of real use for your new opinion monitoring project because they are already in the perception and behavior business. But be certain that the PR staff really accepts why it’s SO important to know how your most important outside audiences perceive your operations, products or services. Above all, be sure they believe that perceptions almost always result in behaviors that can help or hurt your operation.
Spend a few minutes with staff PR and review your plans with them for monitoring and gathering perceptions by questioning members of your most important outside audiences. Ask questions like these: how much do you know about our organization? Have you had prior contact with us and were you satisfied with the exchange? Are you familiar with our services or products and employees? Have you experienced problems with our people or procedures?
Another reality of PR life? Bringing in survey pros to do the opinion gathering work will be considerably more costly than using those PR folks of yours, who are already in the perception business. But regardless of whether it’s your people or a survey firm asking the questions, the objective remains the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.
Your call for action will establish your PR goal requiring action on the most serious problem areas you uncovered during your key audience perception monitoring. Will it be to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially painful rumor cold?
Of course, setting your public relations goal will demand an equally specific strategy that tells you how to reach that goal. Only three strategic options are available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like chicken gravy on your fried eels, so be sure your new strategy fits well with y
Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool.Start with a layout that includes the text and images you will need to convey your message. Then choose the type of printing that best suits your brochure. Brochures are typically printed in more than one color.There are two basic choices in printing: offset printing and laser or digital printing. Both printing processes are capable of producing large quantities of high-quality documents. Most high quality, full-color commercial printing is done on offset presses using the four-color process. Offset printing is a process whereby ink is spread on a metal plate with etched images, is transferred t
By the way, and not so incidentally, your staff PR pros can be of real use for your new opinion monitoring project because they are already in the perception and behavior business. But be certain that the PR staff really accepts why it’s SO important to know how your most important outside audiences perceive your operations, products or services. Above all, be sure they believe that perceptions almost always result in behaviors that can help or hurt your operation.
Spend a few minutes with staff PR and review your plans with them for monitoring and gathering perceptions by questioning members of your most important outside audiences. Ask questions like these: how much do you know about our organization? Have you had prior contact with us and were you satisfied with the exchange? Are you familiar with our services or products and employees? Have you experienced problems with our people or procedures?
Another reality of PR life? Bringing in survey pros to do the opinion gathering work will be considerably more costly than using those PR folks of yours, who are already in the perception business. But regardless of whether it’s your people or a survey firm asking the questions, the objective remains the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.
Your call for action will establish your PR goal requiring action on the most serious problem areas you uncovered during your key audience perception monitoring. Will it be to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially painful rumor cold?
Of course, setting your public relations goal will demand an equally specific strategy that tells you how to reach that goal. Only three strategic options are available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like chicken gravy on your fried eels, so be sure your new strategy fits well with y
Envelopes are required by nearly all commercial businesses all over the world. Since this product is in such a great demand, no wonder so many are in the business of making envelopes. There are mainly four types of envelopes businesses: manufacturing, supply, printing and inserting.Manufacturers make envelopes in bulk from raw material, using machines. Home-based workers can also make hand-made envelopes, but there is limited demand. (Also be aware that most ""make money from home stuffing envelopes"" advertisements are scams.) Envelopes are generally supplied by the same companies, which manufacture them. But in some cases, a separate seller is involved. Printing is also an offshoot business but is frequently done by the same company. Establishments involved in printing industry also offer printing of envelopes for customization. Bulk printi
Spend a few minutes with staff PR and review your plans with them for monitoring and gathering perceptions by questioning members of your most important outside audiences. Ask questions like these: how much do you know about our organization? Have you had prior contact with us and were you satisfied with the exchange? Are you familiar with our services or products and employees? Have you experienced problems with our people or procedures?
Another reality of PR life? Bringing in survey pros to do the opinion gathering work will be considerably more costly than using those PR folks of yours, who are already in the perception business. But regardless of whether it’s your people or a survey firm asking the questions, the objective remains the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.
Your call for action will establish your PR goal requiring action on the most serious problem areas you uncovered during your key audience perception monitoring. Will it be to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially painful rumor cold?
Of course, setting your public relations goal will demand an equally specific strategy that tells you how to reach that goal. Only three strategic options are available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like chicken gravy on your fried eels, so be sure your new strategy fits well with y
If you own a small business in a very competitive industry or if you market on the Internet then obviously you have seen quite a bit of marketing copycats in your industry. It seems that it is almost to the point that over 90% of all the marketing on the Internet in each marketing sector is completely the same. In fact, it is often so similar it is hard to tell which company is which.Recently, a couple of marketing for theorists had decided that if 97% of all the marketing on the Internet is exactly the same, then the 3% who are the innovators will stand out by quite a lot. Indeed this may be true. The 3% does will show up as unique simply because of all the copycats. I wonder how the top Internet marketing entrepreneurs deal with this on their web sites. After all, every time they do something every other online site tries to copy them.
Your call for action will establish your PR goal requiring action on the most serious problem areas you uncovered during your key audience perception monitoring. Will it be to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially painful rumor cold?
Of course, setting your public relations goal will demand an equally specific strategy that tells you how to reach that goal. Only three strategic options are available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like chicken gravy on your fried eels, so be sure your new strategy fits well with your new public relations goal. You certainly don’t want to select “change” when the facts dictate a strategy of reinforcement.
Because you must prepare a persuasive message that will help move your key audience to your way of thinking, good writing becomes paramount. It must be a carefully-written message targeted directly at your key external audience. Select your very best writer because s/he must come up with really corrective language that is not merely compelling, persuasive and believable, but clear and factual if it is to shift perception/opinion towards your point of view and lead to the behaviors you have in mind.
As you no doubt are aware, your message will be carried to the attention of your target audience by communications tactics. And there are many available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be certain that the tactics you pick are known to reach folks just like your audience members.
The WAY you communicate your message is important since the credibility of any message is fragile and always up for grabs. Thus, initially, you may wish to unveil your corrective message before smaller meetings and presentations rather than using higher-profile news releases.
To demonstrate progress, you will need to undertake a second perception monitoring session with members of your external audience. You’ll want to use many of the same questions used in the benchmark session. But now, you will be on strict alert for signs that the bad news perception is being altered in your direction.
In the event there is a loss of program momentum, you should know that you can always speed things up by adding more communications tactics as well as increasing their frequencies.
Clearly, PR is crucial to any manager’s success if for no other reason than that s/he needs the kind of public relations effort that leads directly to achieving their managerial objectives. Then, and only then, will they enjoy the best public relations has to offer, especially the quality results they believe they deserve.
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. Only requirements: you must use the Robert A. Kelly byline, and resource box.
Robert A. Kelly © 2006.
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