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Digg it UP - How to Remarket Your Publicity for Maximum Exposure
Small Dogs Press is a new publishing house. In addition to selling their first title, "She's the Girl," Small Dogs wants to create awareness of their brand. Here's what publisher Susan Sabo has to say about some creative (and inexpensive) ways to do so:"I've spent as much time and effort on brand marketing for Small Dogs Press as I have for my individual title that's about to come out. Totes are good, hats, sweatshirts, bumper stickers . . . the possibilities are all over the place.""I made up bumper stickers
Many people neglect one of the easiest ways to remarket their publicity – on their company’s Web site. Simply create an “in the news” tab visitors can link to from your “home” page and post PDF versions of all print news publicity and digitized versio
Developing rapidly since the introduction of the first fully automated plain-paper photocopier by Xerox in 1959, present-day copiers work more like computers, combining copying, faxing, laser printing, scanning and more into a single machine.Although there are two types of copiers – analog and digital – the former is no match to the latter these days. In fact, most manufacturers have stopped producing new analog models. To make matters worse for the analog models, the more modern digital machines with similar feature
So, you know what’s the real shame about publicity?
That most of the people who achieve it don’t make the most of it.
Publicity is hard earned. So when it does come, you need – to put it bluntly – to milk it for all it’s worth.
If you score a feature article in the local paper or even an expert quote in a major national daily and you rely solely on who happens to read that article – no matter how impressive the circulation numbers – you’re missing out on a huge amount of your potential audience. After all, what about all the people who didn’t pick up the paper that day but who would be just as influenced? Reaching them is up to you.
So, how do you do that? Follow these tips and you’ll be on your way to maximizing your publicity potential:
Create a newsroom on your Web site.
Many people neglect one of the easiest ways to remarket their publicity – on their company’s Web site. Simply create an “in the news” tab visitors can link to from your “home” page and post PDF versions of all print news publicity and digitized version
Are you shy? Does the thought of networking make you tense up? If so, you’re not alone. Below is a question recently forwarded from one of our Newsletter subscribers, explaining this same issue, followed by powerful networking advice for every design professional:Last week, I attended a networking event – it was a DISASTER! I am shy to begin with, so I knew I wouldn’t feel comfortable. But I had no idea how hard it would be. Everyone seemed to already know everyone else. I didn’t know when to interrupt a group
So, you know what’s the real shame about publicity?
That most of the people who achieve it don’t make the most of it.
Publicity is hard earned. So when it does come, you need – to put it bluntly – to milk it for all it’s worth.
If you score a feature article in the local paper or even an expert quote in a major national daily and you rely solely on who happens to read that article – no matter how impressive the circulation numbers – you’re missing out on a huge amount of your potential audience. After all, what about all the people who didn’t pick up the paper that day but who would be just as influenced? Reaching them is up to you.
So, how do you do that? Follow these tips and you’ll be on your way to maximizing your publicity potential:
Create a newsroom on your Web site.
Many people neglect one of the easiest ways to remarket their publicity – on their company’s Web site. Simply create an “in the news” tab visitors can link to from your “home” page and post PDF versions of all print news publicity and digitized versio
Is it actually possible to use the same formula the mighty Google uses, to create your own compelling sales copy?It is, and today I'm going to let you in on the very powerful secret they use, so you can do exactly that.Let me start by sharing a little story with you.A while ago, Eric Schmidt, the CEO of Google, responded to a comment made by another exective who was asking how to foster a sense of innovation in your IT staff, without letting them run wild.Schmidt, who is a very sharp guy, s
If you score a feature article in the local paper or even an expert quote in a major national daily and you rely solely on who happens to read that article – no matter how impressive the circulation numbers – you’re missing out on a huge amount of your potential audience. After all, what about all the people who didn’t pick up the paper that day but who would be just as influenced? Reaching them is up to you.
So, how do you do that? Follow these tips and you’ll be on your way to maximizing your publicity potential:
Create a newsroom on your Web site.
Many people neglect one of the easiest ways to remarket their publicity – on their company’s Web site. Simply create an “in the news” tab visitors can link to from your “home” page and post PDF versions of all print news publicity and digitized versio
Employees have to be monitored and evaluated periodically to ensure that the management is aware of their performance as well as to suggest improvements if need be. When the employees are monitored and know that their performance will be appraised, they will put in their best efforts to do the job assigned to them well. Thus, employee performance reviews are an integral employee motivation and management tool as they determine if a raise, promotion etc. is due or if a person who has not been performing well consistently wil
So, how do you do that? Follow these tips and you’ll be on your way to maximizing your publicity potential:
Create a newsroom on your Web site.
Many people neglect one of the easiest ways to remarket their publicity – on their company’s Web site. Simply create an “in the news” tab visitors can link to from your “home” page and post PDF versions of all print news publicity and digitized versio
When launching a new product or company, an entrepreneur must consider their biggest cost - the opportunity cost. Opportunity cost is an economic term that is defined as the cost of passing up the next best alternative when making a decision. For instance, if an asset such as capital is used for one purpose, the opportunity cost is the value of the next best purpose for which the asset could have been used. In the entrepreneur’s case, this asset typically includes the entrepreneur’s time and money.For an individual c
Many people neglect one of the easiest ways to remarket their publicity – on their company’s Web site. Simply create an “in the news” tab visitors can link to from your “home” page and post PDF versions of all print news publicity and digitized versions of TV or radio publicity. At our agency, we are fortunate enough to have a very bright account exec who’s also technologically savvy. It takes him just a few minutes to scan originals of articles and convert them to PDF format for posting on our site. Likewise, he can create digitized formats of TV and radio spots for visitors to link to from our Web site. Chances are you have a company Web site already, so don’t miss this easy opportunity to promote yourself to prospects.
Use reprints as mailers.
Using article reprints as mailers is a great way to stay in touch with former clients as well as prospects that you haven’t yet been able to “close.” Simply sticking a high quality, glossy article reprint in an envelope with a handwritten, personalized note that says something like, “Jack - just thought you might be interested in our company’s recent profile in the Sun-Times. As you can see, the reporter was especially interested in how we are ahead of the curve in our production methods, which enables us to keep our costs down to our customers. Hope all is well and I look forward to speaking with you soon.” Bingo. Not only
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