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Digg it UP - PR: Let's Dump the Smoke and Mirrors
Before you start your job search campaign, it’s smart to give some serious thought to what size company is best for you.The giant corporations have well-known names, large numbers of employees and, in general, many career opportunities for women. Yet there are, in total, far more opportunities in small organizations — those with twenty employees or less. A recent estimate indicated that small organizations account for a full two-thirds of all new jobs.In the matter of big versus small organizations, however, you should focus on more than the odds of finding a job. The key considerations here are the kind of corporate style you’re likely to encounter, the career path you’ll be asked to follow, and what the name of the organization you work for will mean to you, personally and professionally.Let’s take a brief look at some of the major differences between typical large organizations and typical small organizations.• Big organization have names that carry prestige and tend
Your strongest public relations tool will prove to be
of the utmost importance. Will you use your regular
public relations staff? People assigned to you from
a higher authority? Or might it be PR agency staff?
No matter, they must be committed to you as the
senior project manager, and to the PR blueprint
starting with key audience perception monitoring. Are You Pulling in the Same Direction?
am amazed at the effort companies put into building service brands on the outside, yet how fragmented they can be on the inside.When fragmentation on the inside is experienced by customers on the outside, real trouble is brewing for the brand.My student, KP, bought a new notebook computer at his nearby Mega-Mall. He was already brand-loyal – this was his fourth computer in a row from the same company.The notebook came with automatic one-year coverage. KP paid $1,300 extra for an extended three-year warranty.Unfortunately, someone smashed the window of his car and stole the new computer within a few months of purchase.The next day, KP saw the same computer advertised in the newspaper and called the telephone number listed. The company does not sell direct to consumers, but promised to refer his request to an official ‘reseller’.The reseller never called. KP contacted the company again. This time the reseller did call, but was completely unaware of the adverti
Communications tactics by themselves are not the high-impact PR action plan those managers need if they are to experience the best public relations has to offer.
That action plan will call for them to do something about the behaviors of those important outside audiences that most affect their operation; create the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives; and do so by persuading those key outside folks to their way of thinking by helping move them to take actions that allow their department, group, division or subsidiary succeed.
What, you may ask, is going on here? Well, you’re preparing to do something positive about the behaviors of the very outside audiences of yours that MOST affect your operation.
It is then – absent any smoke and mirrors – that PR actually creates the kind of external stakeholder behavior change that leads directly to achieving your most important managerial objectives. And what sweeter music can there be for a professional manager?
Managers like that really need a public relations game plan if they are to get all their team members and organizational colleagues working towards the same external stakeholder behaviors.
While public relations plans vary all over the map, here’s one that can keep a manager’s public relations effort “on message:” people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
The only thing that really satisfies are results, so this is what a manager might expect when he or she approaches PR this way: improved relations with government agencies and legislative bodies; a rebound in showroom visits; membership applications on the rise; new thoughtleader and special event contacts; capital givers or specifying sources looking your way; new proposals for strategic alliances and joint ventures; fresh community service and sponsorship opportunities; prospects starting to work with you; customers making repeat purchases; and even stronger relationships with the educational, labor, financial and healthcare communities.
Your strongest public relations tool will prove to be
of the utmost importance. Will you use your regular
public relations staff? People assigned to you from
a higher authority? Or might it be PR agency staff?
No matter, they must be committed to you as the
senior project manager, and to the PR blueprint
starting with key audience perception monitoring. Client Appreciation - It Means Everything!
Want to know the secret for keeping your clients forever? And what if you could keep your revenue growing by 25 percent every year, because your clients loved the way you appreciated them? In this article, you will learn how easy it is to develop a powerful client appreciation program. Once in place, an appreciation program will forever change the way you operate and manage your business.Developing a monthly appreciation plan: At the beginning of each month, develop some fun ideas to “thrill” your customers. Start by planning a short brainstorming session with your sales manager, your marketing director, customer service and your sales team, so you can hear their unique insight about ways to make the program a giant success. Their input is critical as each company has its own special client profile, so customize your appreciation plan accordingly. Once your appreciation plan is finalized, provide a written recap for your team so everyone will know exactly what their role will be. Cleaavior change that leads directly to
achieving their managerial objectives; and do so by
persuading those key outside folks to their way of
thinking by helping move them to take actions that
allow their department, group, division or subsidiary
succeed.
What, you may ask, is going on here? Well, you’re preparing to do something positive about the behaviors of the very outside audiences of yours that MOST affect your operation.
It is then – absent any smoke and mirrors – that PR actually creates the kind of external stakeholder behavior change that leads directly to achieving your most important managerial objectives. And what sweeter music can there be for a professional manager?
Managers like that really need a public relations game plan if they are to get all their team members and organizational colleagues working towards the same external stakeholder behaviors.
While public relations plans vary all over the map, here’s one that can keep a manager’s public relations effort “on message:” people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
The only thing that really satisfies are results, so this is what a manager might expect when he or she approaches PR this way: improved relations with government agencies and legislative bodies; a rebound in showroom visits; membership applications on the rise; new thoughtleader and special event contacts; capital givers or specifying sources looking your way; new proposals for strategic alliances and joint ventures; fresh community service and sponsorship opportunities; prospects starting to work with you; customers making repeat purchases; and even stronger relationships with the educational, labor, financial and healthcare communities.
Your strongest public relations tool will prove to be
of the utmost importance. Will you use your regular
public relations staff? People assigned to you from
a higher authority? Or might it be PR agency staff?
No matter, they must be committed to you as the
senior project manager, and to the PR blueprint
starting with key audience perception monitoring. Smokin' Up a Storm: Clothing, Smokers, and the Job Interview
You’re nervous. You’re so nervous that you crave a smoke. So you light up, and as you puff away, it feels so relaxing, right? Well, what’s good for your nerves is not so good to when you’re job hunting.What?! What does smoking have to do with job hunting? It has to do with the fact that if you-the job hunter-are a smoker, and your interviewer is a non-smoker, then your chances of getting hired are very slim.And yes, legally, an employer can’t say “You’re a smoker, I’m not going to hire you!” However, it is an unofficial fact that if all things are equal, a non-smoker will be hired over a smoker every time. If you’re a smoker, this is a disadvantage to you.So if you’re not going to quit smoking, then get into the habit of doing so outside! This is especially important during your job hunt. Why? Because if your interviewer is a non-smoker, he or she *will* know you are a smoker. You will reek of smoke IF you smoke inside (I, the author, am a non-smoker—I know what I’m t most important managerial objectives. And what
sweeter music can there be for a professional manager?
Managers like that really need a public relations game plan if they are to get all their team members and organizational colleagues working towards the same external stakeholder behaviors.
While public relations plans vary all over the map, here’s one that can keep a manager’s public relations effort “on message:” people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
The only thing that really satisfies are results, so this is what a manager might expect when he or she approaches PR this way: improved relations with government agencies and legislative bodies; a rebound in showroom visits; membership applications on the rise; new thoughtleader and special event contacts; capital givers or specifying sources looking your way; new proposals for strategic alliances and joint ventures; fresh community service and sponsorship opportunities; prospects starting to work with you; customers making repeat purchases; and even stronger relationships with the educational, labor, financial and healthcare communities.
Your strongest public relations tool will prove to be
of the utmost importance. Will you use your regular
public relations staff? People assigned to you from
a higher authority? Or might it be PR agency staff?
No matter, they must be committed to you as the
senior project manager, and to the PR blueprint
starting with key audience perception monitoring. 10 Resourceful Things You Can Do With A Product That Doesn't Sell
1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell.2. Giveaway the product for free from your web site. Just because it won't sell doesn't mean people won't visit your web site to get it for free. They may see another product you sell and buy that one.3. Try auctioning off the product at an online auction. You may make part of your investment back. If you're lucky, you may even make a profit because people sometimes get into bidding wars and will bid a higher price than the product is worth.4. Use the product as a free bonus for another product you sell. This will increase the perceived value of the product you're selling. People will feel they're receiving more for less.5. Contact businesses with the same target market and see if they would be interested in using your product as a free bonus for their product. You could place youhat opinion by reaching,
persuading and moving-to-desired-action the very
people whose behaviors affect the organization the most,
the public relations mission is accomplished.
The only thing that really satisfies are results, so this is what a manager might expect when he or she approaches PR this way: improved relations with government agencies and legislative bodies; a rebound in showroom visits; membership applications on the rise; new thoughtleader and special event contacts; capital givers or specifying sources looking your way; new proposals for strategic alliances and joint ventures; fresh community service and sponsorship opportunities; prospects starting to work with you; customers making repeat purchases; and even stronger relationships with the educational, labor, financial and healthcare communities.
Your strongest public relations tool will prove to be
of the utmost importance. Will you use your regular
public relations staff? People assigned to you from
a higher authority? Or might it be PR agency staff?
No matter, they must be committed to you as the
senior project manager, and to the PR blueprint
starting with key audience perception monitoring. The Seven C's: Partnership Danger Signs - The 4th C: Cumulative Money Problems
A series of articles exploring the seven critical areas that can indicate a partnership is in trouble.The 4th C: CUMULATIVE MONEY PROBLEMSConflicts over money are very high on the list of reasons that 70% of business partnerships fail. I'm not referring necessarily to lack of money. The damage to business partnerships stem from the fact that each of us have different attitudes about money and therefore handle it in different ways.The most hopeful scenario is that differences have been discussed openly at the outset of the partnership and are continually a topic reviewed with level heads.Most often that is not the case. Here is a sample list of the types of problems businesses run into around money where partners can have very opposing views:financial risk takingcollectionsinvestment of profitsfamily involvement on acquisitionsunder-capitalization/ involving outside investorsperceived inequality intures; fresh
community service and sponsorship opportunities;
prospects starting to work with you; customers
making repeat purchases; and even stronger
relationships with the educational, labor, financial
and healthcare communities.
Your strongest public relations tool will prove to be of the utmost importance. Will you use your regular public relations staff? People assigned to you from a higher authority? Or might it be PR agency staff? No matter, they must be committed to you as the senior project manager, and to the PR blueprint starting with key audience perception monitoring.
And by all means, take as much time as needed to satisfy yourself that team members really believe that it’s crucially important to know how your most important outside audiences perceive your operations, products or services. Be certain they buy the reality that perceptions almost always lead to behaviors that can help or hurt your unit.
Be sure to confide in your PR people by going over the blueprint with them, in particular your plan for monitoring and gathering perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the exchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?
Among your options at this point is the use of professional survey counsel for the perception monitoring phases of your program. But your PR people are also in the perception and behavior business and can pursue the same objective: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.
Wait no longer to set down your public relations goal from which you can do something about the most serious distortions you discovered during your key audience perception monitoring. The new public relations goal might call for straightening out that dangerous misconception, or correcting that gross inaccuracy, or stopping that potentially fatal rumor.
By now, you know you need a solid strategy behind that new goal if you are to be successful. A strategy that clearly indicates to you and the PR staff how to proceed. But do keep in mind that there are just three strategic options available to you when it comes to handling a perception and opinion challenge. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like fluffernutter on your susage balls. So, be certain the new strategy fits well with your new public relations goal. It goes without saying that you don’t want to select “change” when the facts dictate a reinforce” strategy.
You can’t avoid sitting down at your computer and preparing a powerful corrective message with members of your target audienc
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