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Digg it UP - P.R. Strategies for Professional Service Providers
Regrettably, when it comes to marketing, so many businesses fall victim to the sin of over confidence in what they believe their customers want, what they think, and what the competition is up to. The results can be different from one enterpr
* What do you feel comfortable with? I have an attorney client who doesn’t feel comfortable doing speaking engagements or radio shows, but likes to write. Then I have a motivatio
I would like to give some advice to all the up and coming entrepreneurs; if you really want to be a superstar not only do you have to work harder and smarter than the competition, but you must always keep learning. I built a company from a bu
* People buy professional services based on reputation, credibility and knowledge
* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the provider of service
* Professionals must differentiate themselves by creating niches and through PR activities that create strong reputations, build credibility and showcase knowledge
Low-Cost, No Cost PR strategies you can use immediately:
* Speaking engagements
* Guest columns
* Radio Expert
* Volunteering on charity committees; member of a charity board; pro-bono work for a charity
* Award submission
* Web Site
* Special Events
* Newsletter (e-mail)
* Publicity
How to decide which PR strategies are best for you:
* What do you feel comfortable with? I have an attorney client who doesn’t feel comfortable doing speaking engagements or radio shows, but likes to write. Then I have a motivation
Recently we asked which was more important: new customer growth or repeat business?The answer depends on your business goals. If you want fast-paced quantum growth, you should concentrate energy on adding new customers. But if your g
* Professionals must differentiate themselves by creating niches and through PR activities that create strong reputations, build credibility and showcase knowledge
Low-Cost, No Cost PR strategies you can use immediately:
* Speaking engagements
* Guest columns
* Radio Expert
* Volunteering on charity committees; member of a charity board; pro-bono work for a charity
* Award submission
* Web Site
* Special Events
* Newsletter (e-mail)
* Publicity
How to decide which PR strategies are best for you:
* What do you feel comfortable with? I have an attorney client who doesn’t feel comfortable doing speaking engagements or radio shows, but likes to write. Then I have a motivatio
The goal of most businesses is to profit and give out the best products and services that they can offer to customers. For companies who manufacture sellable items, producing the end product is not the final step. You already know that your p
Low-Cost, No Cost PR strategies you can use immediately:
* Speaking engagements
* Guest columns
* Radio Expert
* Volunteering on charity committees; member of a charity board; pro-bono work for a charity
* Award submission
* Web Site
* Special Events
* Newsletter (e-mail)
* Publicity
How to decide which PR strategies are best for you:
* What do you feel comfortable with? I have an attorney client who doesn’t feel comfortable doing speaking engagements or radio shows, but likes to write. Then I have a motivatio
1. Do I only sleep well when I am not working the next day?2. Do I readily find excuses to go to work late?3. Does the telephone handset weigh a hundred pounds?4. Do I sit at my desk or workstation wishing I were somewher
* Volunteering on charity committees; member of a charity board; pro-bono work for a charity
* Award submission
* Web Site
* Special Events
* Newsletter (e-mail)
* Publicity
How to decide which PR strategies are best for you:
* What do you feel comfortable with? I have an attorney client who doesn’t feel comfortable doing speaking engagements or radio shows, but likes to write. Then I have a motivatio
In working with businesses and organizations of all kinds, I repeatedly hear many of the same concerns: How do we increase productivity?How do we improve Customer service?How do we keep people actively engaged in their work and
* What do you feel comfortable with? I have an attorney client who doesn’t feel comfortable doing speaking engagements or radio shows, but likes to write. Then I have a motivational speaker client who loves to speak but hates to write, so he outsources the writing to me. I feel comfortable with writing and speaking, so I do lots of different P.R. activities to promote my business.
* What can you commit to? Newsletters, for instance, should be done on a consistent basis. Whether it’s weekly, biweekly or monthly, can you commit to a schedule?
* What are other professionals in your area doing? If there is already a coach offering radio expertise on the radio show you’d like to be on, that’s a tough sell for you. But perhaps you could offer to write a Q&A column for your local newspaper.
Focusing on P.R. is a very effective strategy for promoting Professional Services Providers.
Copyright 2006 - Margie Fisher All Rights Reserved
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