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  • Digg it UP - Media Release Headlines - Ten Tips to Get Media Attention

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    So you have spent hours and hours writing, shaping and crafting your media message. You've worked on setting your objectives, identifying your target audience and working out how to reach them. Your release is well structured and packaged, leaving just writing the head-line remaining. So What Are You Working For?
    It’s 7.00am on a Monday Morning, and you reach over to hit the snooze button on your alarm clock one more time, before you roll out of bed to begin the process of getting ready for another day at work.Let me ask you a question – is that you?The reality is that it is everybody at one time or another. But what is it that energ
    afting your media message. You've worked on setting your objectives, identifying your target audience and working out how to reach them. Your release is well structured and packaged, leaving just writing the head-line remaining.<
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    objectives, identifying your target audience and working out how to reach them. Your release is well structured and packaged, leaving just writing the head-line remaining.<
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    ut how to reach them. Your release is well structured and packaged, leaving just writing the head-line remaining.<
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    Unfortunately with little time remaining you hastily put together the headline and send out the release but fail to hear from any interested journalists.

    Why? A poorly written headline will fail to attract the attentio

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