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Digg it UP - Talk Back Radio - Tips To Be A Star On-Air!
Just Do It! Just Take Your Career Step…Everyone admires those who can just do it. That’s why the Nike ads were so successful--they resonated with people. Many of us at some time or another will complain of feeling “stuck”. We say we’re not ready; we need to do more research or get another degree or more experience. We blame our parents, ourselves, the job market. We complain about all those things we still haven’t done and yet we postpone taking action. When will we be ready to just do it?When I lived in San Diego, California, I produced an afternoon radio program that went to air live from 3 to 6 p.m. I used to arrive early and start digging for good stories to feature. I w
4. CONTACT THE RELEVANT PRODUCER.
Offer not only story ideas to add value to their programming but also offer to take talkback. Make sure you have prepared what you are going to say when you contact them and call when they have time to talk. Calling during a program or leading up to their on air deadline is not a good idea. Work out when the best time to call is. Often the receptionist at the station can provide this detail prior to contacting the producer. A good resource full of tips and scripts for contacting the media is our book 'Media Fundamentals: 8M's Essential Media Kit'. Order your copy now http://www.8mmedia.com/Media%20
It might seem a little backward. After all, why would you want to waste time and energy worrying now about things that won’t happen until the show closes? Doesn’t it seem like putting the cart before the horse?It might seem that way, but the reality is that preparing now for post-show activities is one of the wisest decisions you can make. By clearly deliniating your plan for after the show, you’ll be able to streamline your operation, delegate people to the proper duties, ensure all leads are followed up in an effective manner, and maintain valuable business relationships. Key to this are these nine questions:1. Has a lead taking system been organized for visitor request
In the media business radio producers and presenters talk about 'good and bad talent'.
'Good talent' gets invited back again and again for radio interviews and often a regular talkback spot, but 'bad talent' gets consigned, literally, to the 'never to be used again' file.
Being available for talkback radio and being 'good talent' can help build your personal profile and business. It can also position you as an 'expert' and provide tens of thousands of dollars worth of free publicity.
Radio is the medium of imagination and talkback radio takes advantage of the immediacy and interactive nature of radio.
Talkback radio has boomed in recent years with everything from what home entertainment system to buy to 'Ask the Minister' sessions with political leaders.
In my 12 years with the ABC, one of the most fun, innovative and well-received topics was talkback radio on 'chainsaw maintenance'!
So what makes good talkback talent and how can you become a talkback radio star?
Here are my Top 10 Tips.
1. TARGET STATIONS THAT HAVE TALKBACK IN THEIR FORMAT.
It is pointless chasing after FM or music based stations. Most talkback stations are on the AM band and in Australia, the ABC with its largely talk-based format is an obvious target. Stations like the ABC will also have developed formats and may be able to offer a date in the future to schedule you in for an interview or mould their program topic to include your area of expertise.
2. FIND OUT WHAT TOPICS AND SUBJECTS ARE CURRENT, NEWSWORTHY & TOPICAL.
Scan the media for 'Hot News Topics' that may fit your area of expertise. Remember the goal of talkback radio is firstly to help the station produce interesting and engaging radio for the listener and provide solutions to listeners' problems. It is not to blatantly promote your service or product. This is an especially sensitive area for the ABC where they have strict editorial guidelines preventing them from mentioning commercial products or services.
3. FIND OUT WHO THE PRODUCER IS FOR RELEVANT TALKBACK PROGRAMS.
A great resource is 'Margaret Gee's Media Guide'. This is updated every 6-months and is available in the business reference section of most State Libraries. Be involved with your target station, listen to the programs and gain an understanding of the presenters and their interests and their audience.
4. CONTACT THE RELEVANT PRODUCER.
Offer not only story ideas to add value to their programming but also offer to take talkback. Make sure you have prepared what you are going to say when you contact them and call when they have time to talk. Calling during a program or leading up to their on air deadline is not a good idea. Work out when the best time to call is. Often the receptionist at the station can provide this detail prior to contacting the producer. A good resource full of tips and scripts for contacting the media is our book 'Media Fundamentals: 8M's Essential Media Kit'. Order your copy now http://www.8mmedia.com/Media%20F
If you're fond of a good debate, you know how to annihilate someone else's position in an argument while still somehow managing to keep a friendly rapport with that person. This tactic is frequently used by politicians and lawyers, and one that will no doubt come in handy in online networking. Networking is for discussion, and discussion leads to disagreements. You must learn how to argue properly if you ever expect to survive in a volatile networking world!Do you know how to "argue in context?"It's a tricky skill indeed and requires:1. a thick skin, and 2. the ability to smooth people over with words and small kindnesses whenever possible.Is this
Radio is the medium of imagination and talkback radio takes advantage of the immediacy and interactive nature of radio.
Talkback radio has boomed in recent years with everything from what home entertainment system to buy to 'Ask the Minister' sessions with political leaders.
In my 12 years with the ABC, one of the most fun, innovative and well-received topics was talkback radio on 'chainsaw maintenance'!
So what makes good talkback talent and how can you become a talkback radio star?
Here are my Top 10 Tips.
1. TARGET STATIONS THAT HAVE TALKBACK IN THEIR FORMAT.
It is pointless chasing after FM or music based stations. Most talkback stations are on the AM band and in Australia, the ABC with its largely talk-based format is an obvious target. Stations like the ABC will also have developed formats and may be able to offer a date in the future to schedule you in for an interview or mould their program topic to include your area of expertise.
2. FIND OUT WHAT TOPICS AND SUBJECTS ARE CURRENT, NEWSWORTHY & TOPICAL.
Scan the media for 'Hot News Topics' that may fit your area of expertise. Remember the goal of talkback radio is firstly to help the station produce interesting and engaging radio for the listener and provide solutions to listeners' problems. It is not to blatantly promote your service or product. This is an especially sensitive area for the ABC where they have strict editorial guidelines preventing them from mentioning commercial products or services.
3. FIND OUT WHO THE PRODUCER IS FOR RELEVANT TALKBACK PROGRAMS.
A great resource is 'Margaret Gee's Media Guide'. This is updated every 6-months and is available in the business reference section of most State Libraries. Be involved with your target station, listen to the programs and gain an understanding of the presenters and their interests and their audience.
4. CONTACT THE RELEVANT PRODUCER.
Offer not only story ideas to add value to their programming but also offer to take talkback. Make sure you have prepared what you are going to say when you contact them and call when they have time to talk. Calling during a program or leading up to their on air deadline is not a good idea. Work out when the best time to call is. Often the receptionist at the station can provide this detail prior to contacting the producer. A good resource full of tips and scripts for contacting the media is our book 'Media Fundamentals: 8M's Essential Media Kit'. Order your copy now http://www.8mmedia.com/Media%20
We've all heard it. Employees Hate Change. Do you believe it? I don't. I think employees are getting a bum rap. I think they are being used as an excuse for poor change, poor results, poor communication, poor planning.First of all, have you asked them? No, I don't mean have you asked them if they hate change, I mean, have you asked them what they would like to change? Have you asked them specifically what is driving them crazy about their jobs that they would love to change? Have you asked them what your company needs to improve? Where it is wasting time, talent and money? Where it is disappointing your customers? Try it. You might be shocked at how eagerly they would encourage cha
It is pointless chasing after FM or music based stations. Most talkback stations are on the AM band and in Australia, the ABC with its largely talk-based format is an obvious target. Stations like the ABC will also have developed formats and may be able to offer a date in the future to schedule you in for an interview or mould their program topic to include your area of expertise.
2. FIND OUT WHAT TOPICS AND SUBJECTS ARE CURRENT, NEWSWORTHY & TOPICAL.
Scan the media for 'Hot News Topics' that may fit your area of expertise. Remember the goal of talkback radio is firstly to help the station produce interesting and engaging radio for the listener and provide solutions to listeners' problems. It is not to blatantly promote your service or product. This is an especially sensitive area for the ABC where they have strict editorial guidelines preventing them from mentioning commercial products or services.
3. FIND OUT WHO THE PRODUCER IS FOR RELEVANT TALKBACK PROGRAMS.
A great resource is 'Margaret Gee's Media Guide'. This is updated every 6-months and is available in the business reference section of most State Libraries. Be involved with your target station, listen to the programs and gain an understanding of the presenters and their interests and their audience.
4. CONTACT THE RELEVANT PRODUCER.
Offer not only story ideas to add value to their programming but also offer to take talkback. Make sure you have prepared what you are going to say when you contact them and call when they have time to talk. Calling during a program or leading up to their on air deadline is not a good idea. Work out when the best time to call is. Often the receptionist at the station can provide this detail prior to contacting the producer. A good resource full of tips and scripts for contacting the media is our book 'Media Fundamentals: 8M's Essential Media Kit'. Order your copy now http://www.8mmedia.com/Media%20
Both the Indian organizations and the overseas customer is often harped upon by cost cuttings. The service providing by many organizations and dedicated employees to perform the tasks of mutually agreed terms of cost and quality. However the basics of competitiveness by India in the space are not often discussed. The Offshore Software Outsourcing is the system of packaging a set of the company’s tasks and with hire of other organizations that situated in different nation to perform the tasks of billable service in IT Outsourcing.Offshore Outsourcing to India is because of cost and better operating margins for the offshore clients as compared to China and other nations
3. FIND OUT WHO THE PRODUCER IS FOR RELEVANT TALKBACK PROGRAMS.
A great resource is 'Margaret Gee's Media Guide'. This is updated every 6-months and is available in the business reference section of most State Libraries. Be involved with your target station, listen to the programs and gain an understanding of the presenters and their interests and their audience.
4. CONTACT THE RELEVANT PRODUCER.
Offer not only story ideas to add value to their programming but also offer to take talkback. Make sure you have prepared what you are going to say when you contact them and call when they have time to talk. Calling during a program or leading up to their on air deadline is not a good idea. Work out when the best time to call is. Often the receptionist at the station can provide this detail prior to contacting the producer. A good resource full of tips and scripts for contacting the media is our book 'Media Fundamentals: 8M's Essential Media Kit'. Order your copy now http://www.8mmedia.com/Media%20
We have talked about the inner circle and how to take advantage of knowing more about your customer than they sometimes do. You need to combine your ability to touch base with being visible in the community and with the media. Let media know about the events and ask them about making personal time to attend. Even though they may not take you up on it, at least you extended the invitation. If you can gain some personal time with the client, then you have moved the business relationship from a business level to one of further friendship. Getting to this level is not easy to achieve. You need to work at being visible and keeping in touch regarding events of interest at all times. Your postag
4. CONTACT THE RELEVANT PRODUCER.
Offer not only story ideas to add value to their programming but also offer to take talkback. Make sure you have prepared what you are going to say when you contact them and call when they have time to talk. Calling during a program or leading up to their on air deadline is not a good idea. Work out when the best time to call is. Often the receptionist at the station can provide this detail prior to contacting the producer. A good resource full of tips and scripts for contacting the media is our book 'Media Fundamentals: 8M's Essential Media Kit'. Order your copy now http://www.8mmedia.com/Media%20Fundamentals.htm
5. OFFER TO GO INTO THE STUDIO.
Make yourself as accessible and easy to work with as possible. Remember the media are very busy and talkback shows are driven by public opinion. The easier you can make their job the better. Being in the studio adds enormous quality to the sound of the program as well as giving you more credibility and authority.
Often stations use satellite links so you can still sound live and local even if you are in a studio thousands of miles away. Going into the studio also helps build rapport and relationships with the producer and presenter, especially if you actually meet them face to face.
6. ASK FOR DIRECTION ON THE TYPE OF AUDIENCE THEY BROADCAST TO AND ANY LIKELY QUESTIONS.
This will help provide a better understanding of the audience you are trying to reach so you can tailor your message. Don’t ever assume. Radio stations have very targeted demographics so access their research and incorporate into your message.
7. PREPARE NOTES FOR EASY REFERENCE.
The anonymity of radio allows you to look at prepared notes. Use keywords instead of reading out prepared sentences. Often a few key words or phrases written on a piece of paper keeps your focus rather then allowing yourself to be side tracked by other topics.
8. ALWAYS WRITE DOWN THE FIRST NAME OF THE CALLER.
When on air always write down the first name of each talkback caller and use this in your answer. This helps build rapport and empathy with both the caller and the audience. Keep answers short and to the point. Importantly, be yourself when on air.
9. TAKE A TAPE OR MINIDISK TO RECORD YOUR SEGMENT.
Always ask permission to record your talkback session. This can be an invaluable tool to use to improve your performance, transcribe your ideas and answers for use in articles or to duplicate and give away as a free resource to build credibility.
10. EVALUATE, REVIEW AND THANK.
After the session and when appropriate debrief and ask for feedback from the presenter or producer. Listen to the tape yourself and look for ways to improve for next time. Always thank the media for the opportunity and offer to come on again.
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