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  • Digg it UP - Media Training - Essentials for ALL Office Professionals

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    f a good media policy and well run organisations have clearly designated responsibilities in this area. Again have this list updated regularly, you never know when the media will contact your company.

    3. Make sure everyone understands the policy an

    You Win With People
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    Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a journalists perception of the company and may impact on how they report about your business.

    Here are ten tips on how to be media savvy for all office professionals.

    1. Have a Formal Media Policy.

    Every organisation should have a policy on talking to the media. A formal policy helps minimise the risks and maximise the opportunities when dealing with the media. It is important to also understand and update this policy. Often a company might have a media relations policy but it is dated or the designated person may be on holidays, always know who is available, their role and how to contact them.

    2. List by name in the organisation who can and who can't talk to the media.

    This is the basis of a good media policy and well run organisations have clearly designated responsibilities in this area. Again have this list updated regularly, you never know when the media will contact your company.

    3. Make sure everyone understands the policy and

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    an organisation can make or break a journalists perception of the company and may impact on how they report about your business.

    Here are ten tips on how to be media savvy for all office professionals.

    1. Have a Formal Media Policy.

    Every organisation should have a policy on talking to the media. A formal policy helps minimise the risks and maximise the opportunities when dealing with the media. It is important to also understand and update this policy. Often a company might have a media relations policy but it is dated or the designated person may be on holidays, always know who is available, their role and how to contact them.

    2. List by name in the organisation who can and who can't talk to the media.

    This is the basis of a good media policy and well run organisations have clearly designated responsibilities in this area. Again have this list updated regularly, you never know when the media will contact your company.

    3. Make sure everyone understands the policy an

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    ry organisation should have a policy on talking to the media. A formal policy helps minimise the risks and maximise the opportunities when dealing with the media. It is important to also understand and update this policy. Often a company might have a media relations policy but it is dated or the designated person may be on holidays, always know who is available, their role and how to contact them.

    2. List by name in the organisation who can and who can't talk to the media.

    This is the basis of a good media policy and well run organisations have clearly designated responsibilities in this area. Again have this list updated regularly, you never know when the media will contact your company.

    3. Make sure everyone understands the policy an

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    I have been running a small business for nearly ten years and have used various forms of marketing ideas to help promote my services and to attract new customers. In this article, I write about these marketing strategies which I hope will benefit the people who read it.When I was twenty-three, I had what I believed was a good business idea. I was going to offer a speech coaching service as I had managed to overcome a speech impediment and bel
    a relations policy but it is dated or the designated person may be on holidays, always know who is available, their role and how to contact them.

    2. List by name in the organisation who can and who can't talk to the media.

    This is the basis of a good media policy and well run organisations have clearly designated responsibilities in this area. Again have this list updated regularly, you never know when the media will contact your company.

    3. Make sure everyone understands the policy an

    Direct Mail Lead Generation Sales Letters Work Best When You Refund Your Fee
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    f a good media policy and well run organisations have clearly designated responsibilities in this area. Again have this list updated regularly, you never know when the media will contact your company.

    3. Make sure everyone understands the policy and it is well communicated throughout the organisation.

    It is important to communicate the media policy to all front line team members. This is especially important in an emergency or crisis situation. Often roles change and it is better to be prepared and professional.

    4. Act as a gatekeeper.

    Good office professionals are the heartbeat of an organisation and control the flow of information. A good executive assistant can play a vital role in acting as a gatekeeper and controlling access to key decision makers in an organisation. Always be able to direct all enquiries to relevant people.

    5. Be courteous.

    Remember the media's impression of you represents the whole organisation and may influence how they report on your company.

    6. Ask the journalist for their name, organisation, contact details and most importantly, their DEADLINE.

    In the media, seconds make a difference whether a story makes the news or not. Take time to collect the vital information and make it

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