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Digg it UP - Effective Media Relations Tips- What To Do After The Media Interviews You!
C’mon, don’t tell me you’ve never pretended to be one of those. It’s really safe to come out of the closet now. Even my friend’s boss has publicly declared it. You know you’re a YouTube addict and so is everybody else. Everybody with a broadband connection that is. What’d you think I was referring to? YouTube, the video-sharing site that everybody just can’t seem to get enough of is a true web phenomenon. A phenomenon phenomenal enough to be snapped up by Google f
2. Analyse Your Quotes
After the story has been run analyse which quote
Frank Richards is a Business Management Consultant who specializes in Service Level Agreements. Last month he ran four seminars in major Australian cities but he's finding that the ticket money does not cover his costs.In these days of instant payment you would believe that the problem of unpaid registration fees is a negligible issue. Unfortunately the days of instant payment do not coincide with the days of red-tape-free purchase ledger accounting. Compani
What now?
Well, effective media relations doesn't just stop once you have been interviewed.
There are many ways to leverage your media experiences to help build your brand, reputation and image management skills.
Here are five tips on what to do after the media has interviewed you.
1. Implement a Professional Media Monitoring Service How will you know what media coverage you are getting if you don't monitor it?
Media monitoring collecting and evaluating all press featuring your company or industry. The media however can involve print press, radio, websites, TV and even blogs and it is wise to enlist a professional media monitoring service. These services use keywords to search all media outlets and email summaries immediately to the company with links to the full articles. Often media monitors can break down searches to specific geographical areas. These services provide a far more precise and detailed evaluation of your company's media with less chance of missing something that has been published.
2. Analyse Your Quotes
After the story has been run analyse which quotes
Whether you are working at home or in the office, your desk is a major key to reducing stress and improving productivity. Make sure that it is not only a place you can function efficiently, but just as important, a place you like to be! A functional desk that is ugly can be as much of a deterrent to productivity as a beautiful desk that is not functional. I have spent nearly twenty years with people at their desks. One thing has become vehemently clear. Your desk c
Well, effective media relations doesn't just stop once you have been interviewed.
There are many ways to leverage your media experiences to help build your brand, reputation and image management skills.
Here are five tips on what to do after the media has interviewed you.
1. Implement a Professional Media Monitoring Service How will you know what media coverage you are getting if you don't monitor it?
Media monitoring collecting and evaluating all press featuring your company or industry. The media however can involve print press, radio, websites, TV and even blogs and it is wise to enlist a professional media monitoring service. These services use keywords to search all media outlets and email summaries immediately to the company with links to the full articles. Often media monitors can break down searches to specific geographical areas. These services provide a far more precise and detailed evaluation of your company's media with less chance of missing something that has been published.
2. Analyse Your Quotes
After the story has been run analyse which quote
Without new business, your restaurant won't be able to grow. You need a constant stream of new customers to replace those you lose as a result of customers relocating, switching jobs, or changing dining habits. Here are six strategies for getting more customers through your doors. 1. Market Your Restaurant In Hotel RoomsBusiness travellers and people on holiday may not be familiar enough with your town to know where to find an excelle
1. Implement a Professional Media Monitoring Service How will you know what media coverage you are getting if you don't monitor it?
Media monitoring collecting and evaluating all press featuring your company or industry. The media however can involve print press, radio, websites, TV and even blogs and it is wise to enlist a professional media monitoring service. These services use keywords to search all media outlets and email summaries immediately to the company with links to the full articles. Often media monitors can break down searches to specific geographical areas. These services provide a far more precise and detailed evaluation of your company's media with less chance of missing something that has been published.
2. Analyse Your Quotes
After the story has been run analyse which quote
Have you ever met a fairly smart person and then watch their activities in business and just wanted to puke? It certainly gives entrepreneurship a bad name. Indeed, it makes me sick to my stomach. Why do they stoop so low? Well it appears that they do it because it works and that there is a sucker born every minute and rather than having a little integrity and ethics they simply get down to the lowest common denominator and take people’s money.But why do the
2. Analyse Your Quotes
After the story has been run analyse which quote
Business cards are little identification cards you can give to friends and acquaintances so that they have your details in case they wish to contact you. These cards can be put to more use than this and can become a way of advertising your business. If you were to hand them out to complete strangers to introduce your business to them it could become a powerful way of advertising.You would have to print the name of your company in bold letters and what it i
2. Analyse Your Quotes
After the story has been run analyse which quotes the reporter has used. Often a one-hour interview may result in just one or two key quotes being selected by the journalist. This offers an insight on the way the media operates and what journalists look for in interviews. The more you understand how the media works, the more you can customise your message to what they want and the greater the chance of success in your comments being used by the media.
3. Understand What Quotes or Sound Bite Elements Were Used
Pay particular attention to exactly which quotes were used and how effective they were at relaying your message. This offers a personal insight into your own media techniques and can identify areas that require further attention and training. For example: simple, direct quotes are often favoured by the media. If a lot of the article has been paraphrased perhaps your messages were too long or confusing or weren't articulated well.
By combining your understanding of the quotes used, identifying areas of weakness in the interview and examining the workings of the media you will have a greater understanding and chance of stronger media r
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