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Digg it UP - Custom Reasons for Custom Publishing
Direct mail campaigns don't have to be expensive. In fact, you can do it yourself and save tons of money. Here are a few tips:First, determine what you want your prospect to do. Are you selling a product? Gathering leads? Inviting them to a seminar? What do you expect the end result to be? Write it down.Next, who is your target prospect? Make a profile and include age, gender, geographic
Other successful B-to-B custom publishing initiatives include: Priority, a bi-monthly magazine from Pitney Bowes that targets 750,000 small business owners; Cano Energy Pipeline magazine, which targets investors in domestic oil and gas
It is my opinion that men and women start to become great when they begin to listen to their inner voice, their intuition.When you begin to use it regularly and systematically, there is virtually nothing that you can not accomplish.You may experience your intuition as a gut feeling, as an inner sense of what is right and wrong for you.Sometimes your intuition manifests
Custom magazines, newsletters and sponsored supplements are becoming an increasingly integral part of the overall marketing program. Recent studies by the Custom Publishing Council and Publications Management show leading U.S. companies spending about 25% of their marketing budgets on custom publishing endeavors, compared with 13% just three years ago.
Smart companies employ custom publishing tactics in their B-to-B marketing programs to enable them to reach highly targeted buying audiences. A major software developer, for example, developed a sponsored supplement (or “advertorial”) featuring articles about data management challenges faced by hospitals as a means of raising its profile with an important marketplace. The 32- page advertorial, which also contained house ads for the company’s new data processing software, was inserted into a magazine read by major hospital data managers nationwide. In this case, it was more cost-effective than buying a series of ads in the publication because the developer’s exact message was delivered exactly where the company wanted it delivered.
But strategic custom publishing efforts are not limited to magazines. One leading foodservice equipment and supplies distributor has a staff of 12 dedicated to producing internal newsletters for suppliers and employees. These publications let suppliers know what’s going on with the company’s business and make employees aware of changes in human resources policies. They also serve as an internal promotional tool.
Other successful B-to-B custom publishing initiatives include: Priority, a bi-monthly magazine from Pitney Bowes that targets 750,000 small business owners; Cano Energy Pipeline magazine, which targets investors in domestic oil and gas l
“Hey, Joe, your service stinks. Get this kid a chocolate milkshake.”Those are the words I heard as a kid on my first trip to an ice cream parlor near where my grandmother lived. Back then, there were no special people or computer programs needed to determine whether or not a business provided excellent customer service. Customers were ready, willing and able to tell you when things did not m
Smart companies employ custom publishing tactics in their B-to-B marketing programs to enable them to reach highly targeted buying audiences. A major software developer, for example, developed a sponsored supplement (or “advertorial”) featuring articles about data management challenges faced by hospitals as a means of raising its profile with an important marketplace. The 32- page advertorial, which also contained house ads for the company’s new data processing software, was inserted into a magazine read by major hospital data managers nationwide. In this case, it was more cost-effective than buying a series of ads in the publication because the developer’s exact message was delivered exactly where the company wanted it delivered.
But strategic custom publishing efforts are not limited to magazines. One leading foodservice equipment and supplies distributor has a staff of 12 dedicated to producing internal newsletters for suppliers and employees. These publications let suppliers know what’s going on with the company’s business and make employees aware of changes in human resources policies. They also serve as an internal promotional tool.
Other successful B-to-B custom publishing initiatives include: Priority, a bi-monthly magazine from Pitney Bowes that targets 750,000 small business owners; Cano Energy Pipeline magazine, which targets investors in domestic oil and gas
The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary.But why is the media so powerful?Is the media simply a mirror to the world? Or is the media all powerful and capable of brainwashing the masses to radically alter their behaviour, values and beliefs?
But strategic custom publishing efforts are not limited to magazines. One leading foodservice equipment and supplies distributor has a staff of 12 dedicated to producing internal newsletters for suppliers and employees. These publications let suppliers know what’s going on with the company’s business and make employees aware of changes in human resources policies. They also serve as an internal promotional tool.
Other successful B-to-B custom publishing initiatives include: Priority, a bi-monthly magazine from Pitney Bowes that targets 750,000 small business owners; Cano Energy Pipeline magazine, which targets investors in domestic oil and gas
Many major companies in the medical business, hire medical contract companies to make important components. Medical contract manufactures make electro-mechanical devices and source, purchase, receive and stock components. These components are assembled and packaged for further use.Medical contract manufacturing also produces reusable devices. These components are sourced, assembled, tested, pac
But strategic custom publishing efforts are not limited to magazines. One leading foodservice equipment and supplies distributor has a staff of 12 dedicated to producing internal newsletters for suppliers and employees. These publications let suppliers know what’s going on with the company’s business and make employees aware of changes in human resources policies. They also serve as an internal promotional tool.
Other successful B-to-B custom publishing initiatives include: Priority, a bi-monthly magazine from Pitney Bowes that targets 750,000 small business owners; Cano Energy Pipeline magazine, which targets investors in domestic oil and gas
BPO (Business Process Outsourcing) has become a dirty word in the west. It signifies loss of jobs. It means some nondescript, incapable, dumb, less-than human creature sitting somewhere in the third-world is eating steadily into the innards of a white-collared worker in the US or UK. Perhaps, there is some truth in that. Or, may be not. There is another side to the whole controversy.For hundred
Other successful B-to-B custom publishing initiatives include: Priority, a bi-monthly magazine from Pitney Bowes that targets 750,000 small business owners; Cano Energy Pipeline magazine, which targets investors in domestic oil and gas limited partnerships; and Tellabs Emerge, Tellabs Inc.’s quarterly magazine reaching 15,000 telecom engineers in North America who make purchasing decisions for their companies.
Another trend noted by the CPC is that a majority of companies still handle production chores for their custom publishing efforts in-house, spending the bulk of the $29 billion that goes toward such efforts on internal staff. But that may be changing, given bottom-line pressures. According to Publications Management, a trade newsletter, 40% of U.S. companies that pursue custom publishing strategies currently avoid the hassle and expense of adding staff by outsourcing production of their publications. It may also change as varying types of electronic B-to-B marketing efforts, such as websites, e-postcards and e-newsletters, are further integrated into marketing strategies.
Whatever the goal, launching a custom publication as part of a B-to-B marketing campaign needs to be handled within the context of a medium and long-term strategy in support of overall business objectives. And placing a company’s message and brand before the target audience should always be the goal of any custom publication as questions about the concept’s legitimacy continue to wane.
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