Tags |
|
|
Links |
|
|
Digg it UP - Publicity - The Right Media Person to Call for Free Publicity
The Compensation Committee is appointed by and serves in an advisory role to a company’s Board of Directors. It makes the important final decisio
After years of coaching sales and business people in a wide variety of industries, there is one thing that stands out as an important differen
Don’t call a business reporter who covers the pharmaceutical industry with ten tips on getting kids to take their medicine. Find the writer who handles parenting or consumer medical stories for that.
There is one exception to the previous tip: if you personally know a reporter, or you have a mutual friend, it’s fine to call that person even if you know they aren't the right reporter. Just don’t expect them to do your story. Ask instead, “Which of your colleagues might be interested in a story on my kiddie-
Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item
Don’t call a business reporter who covers the pharmaceutical industry with ten tips on getting kids to take their medicine. Find the writer who handles parenting or consumer medical stories for that.
There is one exception to the previous tip: if you personally know a reporter, or you have a mutual friend, it’s fine to call that person even if you know they aren't the right reporter. Just don’t expect them to do your story. Ask instead, “Which of your colleagues might be interested in a story on my kiddie
As a manager, you're expected to decide what needs to be done, gather the resources to do it, and then decide who does what.Okay, managing
There is one exception to the previous tip: if you personally know a reporter, or you have a mutual friend, it’s fine to call that person even if you know they aren't the right reporter. Just don’t expect them to do your story. Ask instead, “Which of your colleagues might be interested in a story on my kiddie
Many financial advisor marketers have counted on free dinner seminars to build their client lists over the past few decades. Unfortunately, these
At last election day is upon us and we as Americans should have a much better sense of which direction our country will be headed within the next
Most sales handbooks tell you to try to make your pitch to the decision-maker. The decision maker in the media game is the editor—but resist the temptation to call them.
What works better is to try one, two, or more reporters until one gets interested. When they sell the story to the editor, it has far more power. Besides, if one reporter turns you down, you call the next. If the editor vetoes it, where do you turn?
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/34009/diggitup-Publicity--The-Right-Media-Person-to-Call-for-Free-Publicity.html">Publicity - The Right Media Person to Call for Free Publicity</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/34009/diggitup-Publicity--The-Right-Media-Person-to-Call-for-Free-Publicity.html]Publicity - The Right Media Person to Call for Free Publicity[/url]
Related Articles:
Certification of Your Profession - A Step in Personal Branding?
Bookmark it:
|