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Digg it UP - Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Marketing tests are an important component of your overall marketing strategy. When you first start out you will be on shoe string budget. You need
A cousin to this myth: many also believe it’s the anchor guy or gal they see on the tube each night that decides what stories appear on the evening news. W
As some of you already know, I'm really picky about pizza. Yes, pizza. Although I've lived in Colorado most of my life, I was born in Northern New Je
I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. Hopefully now you’re getting comfortable with the idea. Go on. Pick up the phone. Reporters and newspeople are human beings like the rest of us.
They can, and do, take phone calls.
Just be ready with a couple of useful story ideas – about your topic and expertise, not about you – and chances are they’ll listen.
A great phone opening to use with busy reporters is to always ask first: “Is this a good time to talk?”
Amazingly, many people think reporters don’t want to hear from them. Wrong! Offer information they need, and they’ll welcome your call. (But not at deadline time, which is usually in the afternoon. Call or email by about 1 p.m.)
A cousin to this myth: many also believe it’s the anchor guy or gal they see on the tube each night that decides what stories appear on the evening news. Wr
Power Negotiators know that you should never say Yes to the first offer (or counter-offer) because it automatically triggers two thoughts in the othe
They can, and do, take phone calls.
Just be ready with a couple of useful story ideas – about your topic and expertise, not about you – and chances are they’ll listen.
A great phone opening to use with busy reporters is to always ask first: “Is this a good time to talk?”
Amazingly, many people think reporters don’t want to hear from them. Wrong! Offer information they need, and they’ll welcome your call. (But not at deadline time, which is usually in the afternoon. Call or email by about 1 p.m.)
A cousin to this myth: many also believe it’s the anchor guy or gal they see on the tube each night that decides what stories appear on the evening news. W
Many people ask me, “What is a postcard campaign, exactly?” “And why do I need one?” As I have been educating my clients one on one for years now,
A great phone opening to use with busy reporters is to always ask first: “Is this a good time to talk?”
Amazingly, many people think reporters don’t want to hear from them. Wrong! Offer information they need, and they’ll welcome your call. (But not at deadline time, which is usually in the afternoon. Call or email by about 1 p.m.)
A cousin to this myth: many also believe it’s the anchor guy or gal they see on the tube each night that decides what stories appear on the evening news. W
The word innovation may pertain to both incremental and radical changes to processes, products, or services. Solving a problem is often its unspoken
A cousin to this myth: many also believe it’s the anchor guy or gal they see on the tube each night that decides what stories appear on the evening news. W
Every sports fan knows the story of a sports team competitively peaking at the right time on the road to winning a championship. The Pittsburgh Steel
A cousin to this myth: many also believe it’s the anchor guy or gal they see on the tube each night that decides what stories appear on the evening news. Wrong again!
That person may be the most visible and highly-paid face at the station, but he or she usually has little or nothing to do with the process of deciding what stories get covered and who gets on the air.
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