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Digg it UP - Publicity and Marketing Magic For Financial Planners: The Four 'More's
I will buy from you again and again and again:If your "in-stock" claim is reciprocated by a prompt deliveryIf there are no hidden costs involved: if a product is priced at $10 on your product catalog page I should NOT be made to pay $18 for all the "add-ons" by the time I place the actual orderIf you promp
Maybe it’s a health concern. Or a personal finance question. Or maybe it’s just some useful information on what ty
While article marketing provides you a simple and effective way to market your business, the entire process involves an intricate web of individuals. As everyone does their job and holds up their end of the bargain, the article marketing process continues to function effectively. For article marketing to be remain effective, i
- more recognition
- more credibility
- more value to the marketplace
- more business
By magic mostly, I have concluded. You see, there’s something powerful, magical, and perhaps even a little irrational about this – but I have found it consistently to be true:
Something special happens when you are featured or quoted in the media. Not only do more people get to see more about you, but they somehow think more of you.
The response is almost universal--and it's a marketing dream. It goes something like this: “Oh, Jennifer must be good at what she does. I see her quoted all the time.”
Or – raise your hand if the description fits – you’ll tear an article from the paper because it talks about exactly the problem or need you’re facing right now.
Maybe it’s a health concern. Or a personal finance question. Or maybe it’s just some useful information on what ty
Why do we have bad corporate governance? We have bad governance because the conventional methods we use allow us to have bad governance. We do not have one fundamentally correct way to organize and describe our enterprises that everyone accepts and follows. Instead, we have a myriad of different methods that are used for manag
By magic mostly, I have concluded. You see, there’s something powerful, magical, and perhaps even a little irrational about this – but I have found it consistently to be true:
Something special happens when you are featured or quoted in the media. Not only do more people get to see more about you, but they somehow think more of you.
The response is almost universal--and it's a marketing dream. It goes something like this: “Oh, Jennifer must be good at what she does. I see her quoted all the time.”
Or – raise your hand if the description fits – you’ll tear an article from the paper because it talks about exactly the problem or need you’re facing right now.
Maybe it’s a health concern. Or a personal finance question. Or maybe it’s just some useful information on what ty
Venturing into your own business is indeed taking a risk. You have no way of knowing if your business will be successful or not. There are many factors that affect the growth, development and expansion of a business. One of these factors is administration and management.Business administration is a tough row to hoe, and
Something special happens when you are featured or quoted in the media. Not only do more people get to see more about you, but they somehow think more of you.
The response is almost universal--and it's a marketing dream. It goes something like this: “Oh, Jennifer must be good at what she does. I see her quoted all the time.”
Or – raise your hand if the description fits – you’ll tear an article from the paper because it talks about exactly the problem or need you’re facing right now.
Maybe it’s a health concern. Or a personal finance question. Or maybe it’s just some useful information on what ty
What is Public Relations The difference between Public Relations PR and Advertising is simple, you pay for Advertising. The definition of Public Relations is 'Public Relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an
The response is almost universal--and it's a marketing dream. It goes something like this: “Oh, Jennifer must be good at what she does. I see her quoted all the time.”
Or – raise your hand if the description fits – you’ll tear an article from the paper because it talks about exactly the problem or need you’re facing right now.
Maybe it’s a health concern. Or a personal finance question. Or maybe it’s just some useful information on what ty
The Internet brings many opportunities and advantages to small businesses but these firms are not grasping the concept of how and why to use the Internet to increase sales. Many small businesses use word-of-mouth advertising from satisfied customers, which generally reaps local revenue. In most cases, due to limited revenue ge
Maybe it’s a health concern. Or a personal finance question. Or maybe it’s just some useful information on what type of cell phone to buy.
The article quotes someone. An expert. Someone who seems to really know the topic. “He must be good, he’s in the paper.” And you call them. Or, at a minimum, you make a mental note of the expert’s name and you save the clipping for the day you’re ready to act. Ideal marketing.
That’s what we mean by more credibility. And when you think about it, it’s not really so irrational.
Getting quoted in the media – which is way different than touting your own self in an ad – means that professional journalists have evaluated you, held you up to the light, and judged you worthy of being interviewed and quoted.
To use big words, it’s called third-party validation. Instead of you saying you are worthy, they are saying it for you. Powerful stuff, no?
And when you achieve that higher level of credibility, your value in the marketplace automatically goes up. You’re that expert who was on the TV news last week.
I know of
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