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Digg it UP - TV Reporter Shares the Secrets to Getting Covered on the News
There seems to be no gray area when it comes to trusting and being trusted. Many things affect our decision to trust - past experience, new information, attitude towards risk - but one thing is certain: if trust is betrayed, it is more likely to be withheld in the future.Are you fostering a culture of trust in your organization? By trust, I mean believing that people will say and do the right things for th
Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Some of you have spent this past year just trying to get by—maintaining the web site, sending out occasional press releases, attending various networking events. Yes, you've endured our slow-to-grow economy, but how far have you deviated from your marketing strategy in order to survive? And to correct your ap
After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the blizzard of faxes that blanket every newsroom.
So, here are five steps to increase your chances of getting covered that even some PR pros don't know:
1) BE UNUSUAL
The old adage about "Man bites dog" still holds true. The news doesn't cover what's normal. We cover the abnormal.
PR whiz Carolyn Alvey knew this when she was trying to raise money for a charity several years ago. Instead of holding a garage sale, she sent out a press release announcing a "Celebrity Garage Sale." Everything from Bob Hope's old golf clubs to Roger Staubach's long
If you read our previous article on medical billing and the CA1 record, you're aware that it needed to be sent under certain conditions. Well, the CB0 record follows the same procedure and is only sent under certain conditions, namely when a legal representative is involved. In order to understand when this record needs to be sent and what it is for, a little background is first in order.Unfortunately, t
So, here are five steps to increase your chances of getting covered that even some PR pros don't know:
1) BE UNUSUAL
The old adage about "Man bites dog" still holds true. The news doesn't cover what's normal. We cover the abnormal.
PR whiz Carolyn Alvey knew this when she was trying to raise money for a charity several years ago. Instead of holding a garage sale, she sent out a press release announcing a "Celebrity Garage Sale." Everything from Bob Hope's old golf clubs to Roger Staubach's lon
Encouraging Repeat Business through Loyal Rewards: More Smart Marketing Strategies for Local Restaurant OwnersThere are few things restaurateurs find more satisfying than watching their tables fill up with familiar faces. Repeat customers, the kind that keep coming back for birthdays, anniversaries, or just to grab
So, here are five steps to increase your chances of getting covered that even some PR pros don't know:
1) BE UNUSUAL
The old adage about "Man bites dog" still holds true. The news doesn't cover what's normal. We cover the abnormal.
PR whiz Carolyn Alvey knew this when she was trying to raise money for a charity several years ago. Instead of holding a garage sale, she sent out a press release announcing a "Celebrity Garage Sale." Everything from Bob Hope's old golf clubs to Roger Staubach's lon
I recently stayed at a major hotel in Perth, Australia. On the telephone in my room was a small card indicating the phone and fax numbers of the hotel.The phone number was listed as (09)225-1234.Clients around the world intended to call me during my stay, so I gave them the hotel number.Not a single person was able to reach me by phone. One sent e-mail complaining I had given him a wrong numb
PR whiz Carolyn Alvey knew this when she was trying to raise money for a charity several years ago. Instead of holding a garage sale, she sent out a press release announcing a "Celebrity Garage Sale." Everything from Bob Hope's old golf clubs to Roger Staubach's lon
business is a oldest way to get necessary things. in ancient time when there were no money concept people made the things and exchange these things with others. that was known as barter system. as age changed every thing is becoming change people are getting more and more money by different things. but business is still there for money. and even today the most richest person of the world "Bill Gates" is also a b
2) BE VISUAL
Reporters tell stories with pictures. If the pictures aren't there, chances are the reporters won't be either.
Even the most non-visual story can be made visual if you're creative. A dog biscuit business? Boring. A dog birthday party complete with doggie guests and party hats? Now you're barking up the right tree.
That's what Michelle Lamont did to boost her dog biscuit bakery. She began baking huge dog biscuit birthday cakes and inviting the media to cover the parties. She's had reporters hounding her for stories ever since.
3) CHOOSE THE RIG
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