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Digg it UP - Doubt PR's Clout? Don't!
You've heard the advice: if you make your workers happy, then they'll be productive. It's nonsense.For years, soft-headed types have looked at highly productive work groups and noticed something. Workers in the top performing groups also had higher morale than workers in other groups."Aha!" thought the soft-heads, "happiness causes productivity." Never mind that there's no good research to support that. Never mind that the fields of business are littered with the dead bones of companies that believed it.Take the example of a small
"People will act on their own perception of the facts before them. And those perceptions will lead to predictabl
Many high ticket systems and complex telecommunications services contain mega prices and limited customer support for their services. It is wise to choose a system that fits the needs of the wallet as well as the features needed for maximum effectiveness.When considering purchasing an online conference system, it will pay to explore several different ones, learning all about the different features and advantages before making that final purchase. Online conference room systems have been an important part of effective communication online tools f
I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold.
Nor are you likely to see prospects who know little or nothing about you.
Ditto for people who may be miffed about something you, or one of your people, said or did publicly.
And forget about those folks with a REAL beef about your business. Like "I didn't get what I thought I paid for," or "it didn't live up to its promise" or "my emails weren't answered" or "they take 5 days to answer a phone inquiry."
Let's face it, meeting this challenge is either a priority for you or it isn't.
If it is, here's a little advice.
First, you should know that public relation's clout is rooted solidly in its fundamental premise:
"People will act on their own perception of the facts before them. And those perceptions will lead to predictable
Getting new customers inside your business is sometimes a hard job. Once you get them there, you need to take every advantage.A would-be holdup man pointed a gun at a cashier in a Detroit store, but he dropped the weapon and fled when he realized the cashier had been able to reach the burglar alarm. In a few minutes the place was swarming with police officers. Seeing all the men in blue, the store's manager immediately sent this message over the loudspeaker system: "Special sale now in progress for police officers only!" -- Detr
Nor are you likely to see prospects who know little or nothing about you.
Ditto for people who may be miffed about something you, or one of your people, said or did publicly.
And forget about those folks with a REAL beef about your business. Like "I didn't get what I thought I paid for," or "it didn't live up to its promise" or "my emails weren't answered" or "they take 5 days to answer a phone inquiry."
Let's face it, meeting this challenge is either a priority for you or it isn't.
If it is, here's a little advice.
First, you should know that public relation's clout is rooted solidly in its fundamental premise:
"People will act on their own perception of the facts before them. And those perceptions will lead to predictabl
Have you created a core marketing message to use throughout all of your marketing efforts?I'm not talking about some catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.A core marketing message clearly and concisely communicates what you're out to do and for who. It speaks to your ideal target market and gets them t
And forget about those folks with a REAL beef about your business. Like "I didn't get what I thought I paid for," or "it didn't live up to its promise" or "my emails weren't answered" or "they take 5 days to answer a phone inquiry."
Let's face it, meeting this challenge is either a priority for you or it isn't.
If it is, here's a little advice.
First, you should know that public relation's clout is rooted solidly in its fundamental premise:
"People will act on their own perception of the facts before them. And those perceptions will lead to predictabl
Okay, so maybe you’re not in the job of your dreams. Now what? How do you get by until your dream job shows up? Here are the top 5 ways to make the most of the job you have. And, who knows? If you do them all, you could wake up one day and realize you already are in the job of your dreams. 1. Know you are being paid what you deserve. There is nothing worse than the inkling that you are underpaid. Thoughts like these will make even a great job seem not so great. Find out what others with your title and experience are paid. I
Let's face it, meeting this challenge is either a priority for you or it isn't.
If it is, here's a little advice.
First, you should know that public relation's clout is rooted solidly in its fundamental premise:
"People will act on their own perception of the facts before them. And those perceptions will lead to predictabl
No matter how hard you try, in business you simply can't please everyone. You could have a highly trained customer service squadron and an award-winning product, but still you'd have some buyers who just weren't happy. The bad news is that unhappy customers are more eager to share their experiences than happy ones which could spell disaster for your business.There is good news, however. Unhappy customers who receive satisfaction can become your biggest allies. The trick, of course, is discovering how to satisfy their needs so efficiently that they'
"People will act on their own perception of the facts before them. And those perceptions will lead to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those folks whose behaviors affect the enterprise, the public relations effort is a success."
And THAT'S clout in any language!
But the trick lies in using it to your best advantage. So, because few of us can do justice to a dozen target audiences at once, let's start by selecting the one with the most impact on your business. Members of such an important group could range from homemakers, teenagers or retirees to 30-something males, techies or military dependents on a nearby base. Only you can say.
Now, do you know everything you should about the members of that audience, that "public?" Are you aware of how they perceive you and your business, if at all?
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