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Digg it UP - Ready For A Business Recovery?
The essence of business success is measured by achieving 100% of 3 key goals: Profit goals, Balance goals and Referrals goals. There are hundreds of books that have been written on each of these topics. Today we look at referrals. There's no business like referral business. In fact, referrals are the Holy Grail of business development. Referred clients take less time to close, produce higher gross profits and refer you more quickly.The 7 key components of a Perpetual Referral Machine1. Provide a consistent customer experience. Whether your business is McDonalds or Nordstrom, your customers want the same experience each and every time.2. Develop your TOP 50 list. A list of 50 past clients, advocates and raving fans that you connect
Is Advertising Viable?At the turn of the 20th century, department store magnate J.C. Penney acknowledged, “Fifty percent of my advertising doesn’t work.” When questioned why he continued to do it all, he replied, “Because I don’t know which half isn’t working.”Over the course of the last century, most traditional advertisers accepted this situation as a reality that had to be put up with. The result has been that many organisations now develop marketing strategies based on the objective of “branding,” with the hope that brand recognition will attract customers.Today it is only really viable for large organisations with huge advertising budgets to use this style of marketing, which is dependent of two factors; freq
That's why public relations had better play a central role in your business planning. Particularly since any recovery that takes place will be the result of industrial, commercial and individual consumers alike starting to behave like buyers, whether of your products or services, luxury real estate, frozen pizzas, industrial transformers or information technology.
So, before this train leaves the station, if you are unsure how best to use public relations in the expected recovery, consider its basic mission firmly rooted in the principle that people act on their own perception of the facts. Then it strives to create, change or reinforce pu
If you want to keep your name in front of your customers on a regular basis without appearing as if you are shoving sales pitches down their throats, an electronic newsletter is the perfect tool for you. You can write and design an electronic newsletter at no cost and send it out once a week with minimal commitment. Nothing but your time. In most cases, you can have a newsletter that sells your business effectively in less than one hour a week. The benefits are enormous:• Low-cost, high-value • Customers benefit from your knowledge • A free newsletter sent once a week is great marketing • Delivered electronically so no stamps to lick • It shows your customers that you really care about their needs Let's face it.
That's why public relations had better play a central role in your business planning. Particularly since any recovery that takes place will be the result of industrial, commercial and individual consumers alike starting to behave like buyers, whether of your products or services, luxury real estate, frozen pizzas, industrial transformers or information technology.
So, before this train leaves the station, if you are unsure how best to use public relations in the expected recovery, consider its basic mission firmly rooted in the principle that people act on their own perception of the facts. Then it strives to create, change or reinforce p
In small offices these days, seems that the few works are not given enough praise on the good jobs they do. By the amount of cut backs that offices have, at times these workers are worked to the bone and never give recognition.Managers and owners should take the time to give the staff an item that will show their appreciation. By taking time out of your day and getting a secretary a gift or small gift basket can make them feel they are needed and many times, they work harder to see if they get more. By taking your time several times a year to do this will keep your staff happy and they will know they are needed.A simple gift basket that says thank you and maybe a card that has a note from you can go a long way. There are many baskets
So, before this train leaves the station, if you are unsure how best to use public relations in the expected recovery, consider its basic mission firmly rooted in the principle that people act on their own perception of the facts. Then it strives to create, change or reinforce p
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.You’ll get both using this strategic approach to public relations which means your chances of achieving your organizational objectives are enhanced.It all starts with the fundamental premise of public relations shown just below.“People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the
So, before this train leaves the station, if you are unsure how best to use public relations in the expected recovery, consider its basic mission firmly rooted in the principle that people act on their own perception of the facts. Then it strives to create, change or reinforce p
When I meet holistic professionals and ask them what they do, I hear a very different answer from those experiencing success than from those who are struggling. The difference is not in what you offer, how much you charge or your experience and credentials. The difference I hear is in what is focused on in your answer.As a holistic professional, you know your business is not about you. Your business is about the people you serve – your clients. So, when you answer the question -- “What do you do?” -- your answer must also focus on your clients and not on you. If you answer by describing your services, explaining the process of what you provide or sharing your knowledge, experience and education -- that is about you.Potential clients (as a
But what comes first? How about a real acceptance that (1) individual perception of the facts is THE guiding light leading to behavioral change, and (2) that something really CAN be done about those perceptions. Think about that for a moment - not every one buys it. For me, I can tell you it was an epiphany of immense proportion that actually helped shape my career in public relations.
First, we set the goal whether it be to move consumers to try
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