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Digg it UP - Public Relations Going O.K?
Does a professional or trade association exist to serve its members, to serve the profession or industry, or does it exist to perpetuate itself? Sure, you you’re your answer based on your experiences. Unfortunately though, I have come to believe that there are simply too many people involved in association leadership today that believe in the latter. Many of these leaders do not consciously realize they do believe that the reason for an association is to perpetuate itself. Yet, their actions in this area speak so loudly that few listen to their patter.I recently visited the web site of the American Association of Association Executives and searched “member value” but what I found was more directed to the organizational side. My lack of finding information specific to “member value” strengthens my assertion. Sure I found great information on subjects like: Identifying program goals and setting realistic expectations, identifying and defining the needs of the target audience, developing program structure, building a budget and cross-selling and up-selling additional programs and services.While these topics are all great tactics, what about the overarching strategy for an association? Wha
Tent caterpillars create a cocoon for an entire colony. Within one colony there are two types of caterpillar. One type, pioneers, weave long threads forming the skeleton of the tent. The others, the workers, weave cross threads filling in the structure. If there are too many pioneers, the tent is too big and collapses. If there are not enough pioneers, the tent is too dense and the colony suffocates. Viva la difference.Within the colony of human beings we can find similar differences. Some are explorers, entrepreneurs extending the boundaries of our environment in art, science, or business. The rest fill in the details as accountants or managers.As a manager you know that creativity is the quality which enables your company to expand and improve products, services and processes. The best salespeople, strategic planners and inventors are creative people who generate a steady flow of ideas. However, creativity may come with other features which are not so desirable such as impulsiveness, lack of organization of ideas, paper, and time, and social problems in communication and relationships at work or at home.SAM WAS THE BEST SALESMAN the company had ever seen, but his boss was ab
Good!
Still, as a business, non-profit or association manager, if you're not getting the behavior changes you paid for, you're wasting your money.
Here's why I say that. People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and behaviors that leads to achieving your organization's objectives.
Which means you really CAN establish the behavior change you want, up front, then insist on getting that result before you pronounce the public relations effort a success.
In other words, the way to increase your comfort level about your public relations investment, is to make certain that investment produces the behavior modification you said you wanted at the beginning of the program.
That way, you KNOW you're getting your money's worth.
Just what, you may ask, does your public relations team have to do to achieve that result?
Here's one approach.
Because public relations problems are usually defined by what people THINK about a set of facts, as opposed to the actual truth of the matter, it will be especially helpful if the public relations program is built upon the premise mentioned above and, for empha
How do you please a group of teenagers at a Skateboard Park? Perhaps you need to consider a little extra customer service. Now then obviously kids on skateboards have a chip on their shoulder and attempting to threaten them that you are going to throw them out of the park will not work, after all they have probably been thrown out of every shopping center in town, more than once.As a kid, on a skateboard once got chased by a Hughes 500 Helicopter when I tried to escape selective prosecution, after ditching a security guard and a black and white, which came to his aid? Imagine if I would have been caught; $500 per hour Jet A fuel bill my parents would have received? I would have had privileges terminated for months and been grounded.Needless to say customer service at a skateboard park starts with true customer service and not threats. When dealing with skateboarders at skateboard parks you must understand that they wish to be treated like adults. It is therefore necessary to talk to them as such and explain to them your predicament and need for safety and their responsibility to follow the rules.Meanwhile, customer service is understanding their needs and taking their questions
Which means you really CAN establish the behavior change you want, up front, then insist on getting that result before you pronounce the public relations effort a success.
In other words, the way to increase your comfort level about your public relations investment, is to make certain that investment produces the behavior modification you said you wanted at the beginning of the program.
That way, you KNOW you're getting your money's worth.
Just what, you may ask, does your public relations team have to do to achieve that result?
Here's one approach.
Because public relations problems are usually defined by what people THINK about a set of facts, as opposed to the actual truth of the matter, it will be especially helpful if the public relations program is built upon the premise mentioned above and, for emph
When it comes to spending money - particularly for marketing - many businesses are not sure what to do. In some situations there is a history of implementing certain marketing activities for specific reasons, in other cases a fresh start must be taken. At all times there is a need to make sure your marketing budget is being planned correctly and spent wisely.Questions often arise about which marketing activities to pursue, how much to spend, and how to manage the steps along the way. The specifics of a marketing program for an individual business may be quite subjective. Often this is because there is a variety of methods (or marketing tools) that may be used to achieve the desired outcome. The expertise of a marketing professional can be useful in determining the optimal mix of these marketing activities. What is best for one business may not be best for another, even within the same industry.Which activities will give us the best result? The answer to this requires us to incorporate our business objectives into any decision making process for our marketing program.Each business should strive to implement a mix of sales and marketing activities that will help it achieve it's va
In other words, the way to increase your comfort level about your public relations investment, is to make certain that investment produces the behavior modification you said you wanted at the beginning of the program.
That way, you KNOW you're getting your money's worth.
Just what, you may ask, does your public relations team have to do to achieve that result?
Here's one approach.
Because public relations problems are usually defined by what people THINK about a set of facts, as opposed to the actual truth of the matter, it will be especially helpful if the public relations program is built upon the premise mentioned above and, for emph
Opening a business can be frustrating and rewarding all at the same time. Unfortunately many potentially successful businesseses close their doors because they are not prepared for handling all the issues that arise out of running a business. No matter what your reason for opening your business, you must be sure you are prepared to handle any crisis that may arise. In this article, I will give you some general tips to think about when opening a business.-Research, research, research. Before I opened my business, I spent over a week finding whatever information that I could on being a Virtual Assistant. Much to my husband’s happiness (or lack of), I printed every article I could find on the business of Virtual Assistance.-Have a plan. You can have a formal business plan, or you can have an outline of what you plan for your business. My original business plan was written solely for my guidance purposes and it was 7 pages printed. It was informal, and referenced many of the articles I read. The plan helped guide me and keep me on track. Remember to be flexible, and change your plan when the need arises. No matter if you’ve been in business for 3 months or 10 years, figure out w
That way, you KNOW you're getting your money's worth.
Just what, you may ask, does your public relations team have to do to achieve that result?
Here's one approach.
Because public relations problems are usually defined by what people THINK about a set of facts, as opposed to the actual truth of the matter, it will be especially helpful if the public relations program is built upon the premise mentioned above and, for emph
Cleaning an office may involve more than emptying the trash, sweeping the floor and vacuuming the carpet. Some offices may have areas covered with "trinkets" such as photos, plaques, sculptures and all kinds of knickknacks. There is no end to the list of items that people may have on their desk or throughout their office.The following ten tips are guidelines of how to handle cleaning these special personal or business treasures.1. Ask your customer if they want you to clean any photos, plaques, sculptures, etc. that are on desks, shelves, tabletops or in display areas. These items may be personal treasures the owner may prefer to clean.2. If customers want you to clean these items make sure your employees know how to clean them properly. Ask the owner or a supervisor what the recommended cleaning procedure is for that particular piece. Taking the time to know how to clean something properly can save headaches later.3. Take the time to assess how old, delicate, precious or heavy an item is before cleaning it. If the item is moved will it fall apart? Or if you have to move a heavy item, such as a sculpture, can it be put back safely?4. Examine items carefully
1. People act on their perception of the facts; 2. Those perceptions lead to certain behaviors; 3. Something can be done about those perceptions and behaviors
that leads to achieving the organization's objectives.
Now, Rank Your External Audiences
Identifying key audiences and prioritizing them - a crucial step in any public relations action plan -- starts with a priority-ranking of those audiences with a clear interest in your organization, often described as "stakeholders" or "publics." Included would be customers, prospects, employees, media, the business community and local thought-leaders as well as any number of other interest groups.
Stay Aware
Those with the public relations assignment must stay aware of negative or counterproductive behaviors among the organization's key stakeholders or "publics."- customers, prospects, media, community activists, union leaders, competitors the business community and others.
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