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Digg it UP - Public Relations Primer Part III: 10 Don'ts
I have a client who came to me complaining about a lack of business. He started his accounting business six months ago and has spent months and a good deal of money designing and building a decent website, brochure, post cards, etc. He is also a member of a BNI (Business Area Network) group. However, he wasn't doing th
4. Don’t wander, or help reporters wander. In every interview, wa
Shenzhen, once comprising of mainly fishing villages now with many high rise residential apartments and multi-story factories was located somewhere in China, very near to HongKong, She was once exporting almost everything for the Christmas session shopping spree, from Christmas tree to the decorations wasn’t doing very well this year,
1. Don’t make the story about you. The media care about, and want to use, your knowledge and expertise. Build your media pieces around the topics that the public, and the media, want to learn more about – not around announcements about the latest award you’ve won.
2. Don’t misunderstand the process. The media will quote and feature you if you can deliver information their audiences need. They have no obligation to use you because you took out an ad, or because you play golf with the publisher.
3. Don’t bite off too much at once. Keep it simple, and focused. Every media piece you send out should be about just one topic. Don’t try to impress them with everything you know, or every possible angle. They can only do one story at a time, and they are deadline-pressured. Subtlety and complexity are usually your enemies.
4. Don’t wander, or help reporters wander. In every interview, wa
One reason HR has so many forms and other written documentation is because good HR processes are a company's main defense against employee lawsuits. I've been told by employment attorneys that any paper in an employee's file has little value unless the employee has signed it … their signature is your proof that the employee has seen th
2. Don’t misunderstand the process. The media will quote and feature you if you can deliver information their audiences need. They have no obligation to use you because you took out an ad, or because you play golf with the publisher.
3. Don’t bite off too much at once. Keep it simple, and focused. Every media piece you send out should be about just one topic. Don’t try to impress them with everything you know, or every possible angle. They can only do one story at a time, and they are deadline-pressured. Subtlety and complexity are usually your enemies.
4. Don’t wander, or help reporters wander. In every interview, wa
Consider a company which is about to embark upon a project for the first time. A competent project manager is available, but this firm has never had to handle a complex project before, and now has to set up the most suitable organization. If asked to advise, the project manager might immediately be faced with the question that often ca
2. Don’t misunderstand the process. The media will quote and feature you if you can deliver information their audiences need. They have no obligation to use you because you took out an ad, or because you play golf with the publisher.
3. Don’t bite off too much at once. Keep it simple, and focused. Every media piece you send out should be about just one topic. Don’t try to impress them with everything you know, or every possible angle. They can only do one story at a time, and they are deadline-pressured. Subtlety and complexity are usually your enemies.
4. Don’t wander, or help reporters wander. In every interview, wa
It is estimated that we, as average Americans, have between eight and ten jobs in our lifetimes. While many of these job changes may be for positive matters – a more challenging career, better advancement, more lucrative pay – the fact remains that starting a new job can be one of the biggest stresses in life. The reasons for this var
3. Don’t bite off too much at once. Keep it simple, and focused. Every media piece you send out should be about just one topic. Don’t try to impress them with everything you know, or every possible angle. They can only do one story at a time, and they are deadline-pressured. Subtlety and complexity are usually your enemies.
4. Don’t wander, or help reporters wander. In every interview, wa
You’re working hard to create and build your scrapbook business. Have you branded yourself uniquely in your niche? Try these tips for branding yourself in the scrapbook business.Branding Tip #1: Keep it simple. Don’t go overboard with long, drawn-out slogans or catch phrases.Branding Tip #2: Hone in on your
4. Don’t wander, or help reporters wander. In every interview, walk in knowing by heart your main point or message, and two or three key facts that support it. Make sure you say them, repeat them, and be sure the reporter gets them. Don’t drift all over the topic’s landscape.
5. Don’t hold back. Don’t withhold your “best stuff” for another day, or for paying clients. This is your spotlight, your moment – use it! Share the best of your knowledge with the media – they’ll value you more.
6. Don’t be leisurely. If a reporter calls, return the call promptly – within an hour or two, at most. They’ll find someone else to use if you don’t.
7. Don’t overreach your knowledge. Talk to the media only about what you know best. If it’s outside your core expertise, give it a pass – better yet, steer the reporter to a more appropriate resource. You’ll score big points. Who wants to come across sounding ill-informed?
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