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Digg it UP - Media Kit: 25 Component Possibilities
With each project we have a desired end point, a definition of success. We spend time, and energy, creating solutions and plans to solve a problem or get to a desired end point; however we may not go ahead with plans because they are not simply financially viable or just too expensive.Cost Benefit Analysis is a simple and widely used technique for deciding whether to make a change or to go ahead with a project.As the name suggests, simply add up the value of the benefits of a course of action, and subtract all the costs associated with it. This calculation may be dollar focussed or undertaken on a more qualitative variation.Costs are either one-off, i.e. a single expense, or may be incurred over a period of time eg weekly monthly etc. or perhaps could be a combination of both.The Benefits of a course of action are most often received over a period of time.We build this effect of time into our analysis by calculating a pay-back period. This is the time it ta
17. Speaking List. Have you spoken at events or to groups? List, if old, don't include when. Instead group by categories. Include panel participations.
18. Radio/television appearances. Guest or host, doesn't matter. Tell them where they can listen to any audio or video clips. I don't recommend including. They are too expensive to send and for receivers to store. You want to set the availability information off in some sort of design element to make sure it isn't missed. To expand an appearance I like to suggest adding elements about how you got on the show, what you did and didn't like, or other details about the experience. Human interest stories always spark interest to the media. Give enough to peak their curiosity.
19. Personal Story. What is your personal story about starting the business, creating a product or service? Is it a rags to riches story? Usually people don't think they have a good enough story to include, however, that
We all have to deal with critical people at times. You know the type - the person who can spot a flaw from across the room, gives unsolicited advice, frequently complains and passes judgment, is negative and seems impossible to please.We can all be critical. Every day, we literally critique everything that goes on around us consciously and unconsciously. Unfortunately, some people tend to verbalize the thoughts many of us have learned to keep to ourselves. When things don't go our way or we're in a bad mood it is easy to become critical. It's true, miserable people prefer miserable company. Critical people actually feel better around others who share the same negative attitudes. Before we spend time learning how to cope with other people's critical traits let's make sure we have our own well under control.It can be quite challenging to get along with a critic, especially when we live, work or attend church with them. Here are 10 tips to help you get along better with critical pe
Here is a list of component elements to pull from and tips to bring a media kit together. No single kit will need all components. Choose the components that match your or the receiver’s needs.
1. Table of Contents (TOC). Kit receivers always appreciate this feature, it respects their time. I recommend this rule: five or less pages, include the TOC in a personalized letter, using design elements such as bold, larger font or centering to set itself off from the rest of the letter. Six and more, use a single sheet. And place the page before all other pages, including the letter. For electronic delivery, use color, to help gain attention.
2. Company Information. An "About Us" page includes contact information. It is also an accumulation of other aspects about that company, however, in summary format. When founded but not how founded, vision and mission, simple list of services or product or just an overall view.
3. About Our Departments. If you have several different departments in your company, you can include a page with a summary of each departments responsibility.
4. About You. Similar to number 2 with the focus on a single individual. You will want to focus the language and information to exactly what the media needs to know. For example, solopreneurs the particulars would be about you, credentials, and information with a single focus. Similar to a resume but not quite.
5. Founder Page. Do you have a company founder with an interesting story of how they started the company? It doesn't matter if they are deceased or retired. Honor their tenacity and creativity with their picture.
6. Upper Management. It is important to stress any special skills or background in the company that is an asset. Use one page per management level or several on a single page. Several pages are okay for this section if it supports the media request.
7. Services. One per page or several to a page. If you don't have enough material for a whole page, create enough. If more than one service, add a list of the other services at the end of the page to indicate what else is available.
8. Products. Use service tips above. You will want to include whatever pictures need to depict the product.
9. Employee. This component is seldom included, yet it is a significant way to demonstrate how the company’s differences. This information is about the staff as a whole. Presentation depends on what the intention of the media kit. Statistics, number of employees, tenure, company events, or community projects, work well here. If the statistics don't shine, don't include.
10. Company History. Adding a history can make or break media attraction. If a young company you might think it’s could be a negative element, not true. Depends on what side you are presenting in the kit. For a season company, it is a must. What prevails or whether to include or not, is how interesting is the story. If it is interesting or creates curiosity, include it.
11. Awards. Include any awards or special interests of employees. Do you have published authors in your company, an Olympic participant, or something else? Consider including. Sometimes a backdoor interest can bring media coverage in. If there is only one award you can add it on another page. To create a whole page from short information, list past winners or describe the selection process. Ceremonial pictures add interest.
12. Distinction Page. This page needs to show how the company is different. Comparison charts, like those found in most software product sales information pages, are easy for readers to scan and comprehend. Graphs also work well.
13. Client List. List clients whether they are well-known or not. If your client list is extremely confidential, mention this in lieu of the list. You can expand the information by providing some brief background information about the client.
14. Company Affiliates. If you have a formal affiliate program, add this information. If you use top quality vendors, add their information as well. Connection add flavor to being attractive.
15. Press Releases. Use releases with dates less than 90- days.
16. Publication List. If an author, where published. If short, expand by adding details about the publication. A few summarized paragraphs will do. If you are or where a columnist or write your own electronic or printed newsletter add this information as well. Add copies only if relevant and current.
17. Speaking List. Have you spoken at events or to groups? List, if old, don't include when. Instead group by categories. Include panel participations.
18. Radio/television appearances. Guest or host, doesn't matter. Tell them where they can listen to any audio or video clips. I don't recommend including. They are too expensive to send and for receivers to store. You want to set the availability information off in some sort of design element to make sure it isn't missed. To expand an appearance I like to suggest adding elements about how you got on the show, what you did and didn't like, or other details about the experience. Human interest stories always spark interest to the media. Give enough to peak their curiosity.
19. Personal Story. What is your personal story about starting the business, creating a product or service? Is it a rags to riches story? Usually people don't think they have a good enough story to include, however, that
Can we get the United States of America to run like a perfect watch and then take this system of government, checks and balances and systems of civilization and franchise it the world over in a secondary system called the World Franchise System? Is it possible to Franchise a perfect Government models to All Nations? Recently this topic came up between some thinking people and one stated;"The while we might be able to get the US to run like a perfect timepiece, franchising it to our neighbors means overcoming the inherent religious and political boundaries that we are facing today."Regional variation in franchising is duly noted and McDonalds is in 165 countries. I think I can handle that, Ray Kroc did it without the knowledge base and in hindsight I see any errors, which were made, no problem. We franchise the "System" not the flavor or exact menu. Each area will keep its culture, but the SYSTEM running the civilization will be set up to run perfectly with triple redundancies in
3. About Our Departments. If you have several different departments in your company, you can include a page with a summary of each departments responsibility.
4. About You. Similar to number 2 with the focus on a single individual. You will want to focus the language and information to exactly what the media needs to know. For example, solopreneurs the particulars would be about you, credentials, and information with a single focus. Similar to a resume but not quite.
5. Founder Page. Do you have a company founder with an interesting story of how they started the company? It doesn't matter if they are deceased or retired. Honor their tenacity and creativity with their picture.
6. Upper Management. It is important to stress any special skills or background in the company that is an asset. Use one page per management level or several on a single page. Several pages are okay for this section if it supports the media request.
7. Services. One per page or several to a page. If you don't have enough material for a whole page, create enough. If more than one service, add a list of the other services at the end of the page to indicate what else is available.
8. Products. Use service tips above. You will want to include whatever pictures need to depict the product.
9. Employee. This component is seldom included, yet it is a significant way to demonstrate how the company’s differences. This information is about the staff as a whole. Presentation depends on what the intention of the media kit. Statistics, number of employees, tenure, company events, or community projects, work well here. If the statistics don't shine, don't include.
10. Company History. Adding a history can make or break media attraction. If a young company you might think it’s could be a negative element, not true. Depends on what side you are presenting in the kit. For a season company, it is a must. What prevails or whether to include or not, is how interesting is the story. If it is interesting or creates curiosity, include it.
11. Awards. Include any awards or special interests of employees. Do you have published authors in your company, an Olympic participant, or something else? Consider including. Sometimes a backdoor interest can bring media coverage in. If there is only one award you can add it on another page. To create a whole page from short information, list past winners or describe the selection process. Ceremonial pictures add interest.
12. Distinction Page. This page needs to show how the company is different. Comparison charts, like those found in most software product sales information pages, are easy for readers to scan and comprehend. Graphs also work well.
13. Client List. List clients whether they are well-known or not. If your client list is extremely confidential, mention this in lieu of the list. You can expand the information by providing some brief background information about the client.
14. Company Affiliates. If you have a formal affiliate program, add this information. If you use top quality vendors, add their information as well. Connection add flavor to being attractive.
15. Press Releases. Use releases with dates less than 90- days.
16. Publication List. If an author, where published. If short, expand by adding details about the publication. A few summarized paragraphs will do. If you are or where a columnist or write your own electronic or printed newsletter add this information as well. Add copies only if relevant and current.
17. Speaking List. Have you spoken at events or to groups? List, if old, don't include when. Instead group by categories. Include panel participations.
18. Radio/television appearances. Guest or host, doesn't matter. Tell them where they can listen to any audio or video clips. I don't recommend including. They are too expensive to send and for receivers to store. You want to set the availability information off in some sort of design element to make sure it isn't missed. To expand an appearance I like to suggest adding elements about how you got on the show, what you did and didn't like, or other details about the experience. Human interest stories always spark interest to the media. Give enough to peak their curiosity.
19. Personal Story. What is your personal story about starting the business, creating a product or service? Is it a rags to riches story? Usually people don't think they have a good enough story to include, however, that
If you think ahead and plan, many nightmare panic and chaos situations can be overcome. By ensuring that you have a great group of people around you, there will be more to fall back on when the going gets tough - because that, as they say, when the tough really do get going. Big challenges can be very difficult to face - and they can be fascinating and exhilarating. So here's some thoughts on how to make the best of these times, by getting ready in advance and making it work. Plan AheadLook out for what you might need in the future and plan to make business life far, far easier for yourself. Decide what your business will be when it's the best it can be and focus on getting to there. think then about whether the resources are within or outside your business, which will depend on the size of it. Size Doesn't MatterEven if you are small, tiny even, don't think you can't afford a specialist - it will often make sen
8. Products. Use service tips above. You will want to include whatever pictures need to depict the product.
9. Employee. This component is seldom included, yet it is a significant way to demonstrate how the company’s differences. This information is about the staff as a whole. Presentation depends on what the intention of the media kit. Statistics, number of employees, tenure, company events, or community projects, work well here. If the statistics don't shine, don't include.
10. Company History. Adding a history can make or break media attraction. If a young company you might think it’s could be a negative element, not true. Depends on what side you are presenting in the kit. For a season company, it is a must. What prevails or whether to include or not, is how interesting is the story. If it is interesting or creates curiosity, include it.
11. Awards. Include any awards or special interests of employees. Do you have published authors in your company, an Olympic participant, or something else? Consider including. Sometimes a backdoor interest can bring media coverage in. If there is only one award you can add it on another page. To create a whole page from short information, list past winners or describe the selection process. Ceremonial pictures add interest.
12. Distinction Page. This page needs to show how the company is different. Comparison charts, like those found in most software product sales information pages, are easy for readers to scan and comprehend. Graphs also work well.
13. Client List. List clients whether they are well-known or not. If your client list is extremely confidential, mention this in lieu of the list. You can expand the information by providing some brief background information about the client.
14. Company Affiliates. If you have a formal affiliate program, add this information. If you use top quality vendors, add their information as well. Connection add flavor to being attractive.
15. Press Releases. Use releases with dates less than 90- days.
16. Publication List. If an author, where published. If short, expand by adding details about the publication. A few summarized paragraphs will do. If you are or where a columnist or write your own electronic or printed newsletter add this information as well. Add copies only if relevant and current.
17. Speaking List. Have you spoken at events or to groups? List, if old, don't include when. Instead group by categories. Include panel participations.
18. Radio/television appearances. Guest or host, doesn't matter. Tell them where they can listen to any audio or video clips. I don't recommend including. They are too expensive to send and for receivers to store. You want to set the availability information off in some sort of design element to make sure it isn't missed. To expand an appearance I like to suggest adding elements about how you got on the show, what you did and didn't like, or other details about the experience. Human interest stories always spark interest to the media. Give enough to peak their curiosity.
19. Personal Story. What is your personal story about starting the business, creating a product or service? Is it a rags to riches story? Usually people don't think they have a good enough story to include, however, that
As a restaurant owner, what is your style to promote your business? How do you sell your business to people who have completely no idea what your restaurant looks like or what kind of food you serve or the quality of service and the overall impression you have for the majority of the customers?Advertisement!It’s one word that matters most in the business industry and basing on the word alone, there are many ways how you can create advertising by using each and every means and available tools like the media, the Internet, road signs, mails to customers, menu posters, your public relations skills, flyer distribution on public places and of course, nothing beats the old time word of mouth advertising to promote your restaurant and get noticed.Advertising doesn’t only depend on the things that you can inform your customers about your restaurant. What else is important is also the reputation of your restaurant. It would count the most when the people who have heard about your
12. Distinction Page. This page needs to show how the company is different. Comparison charts, like those found in most software product sales information pages, are easy for readers to scan and comprehend. Graphs also work well.
13. Client List. List clients whether they are well-known or not. If your client list is extremely confidential, mention this in lieu of the list. You can expand the information by providing some brief background information about the client.
14. Company Affiliates. If you have a formal affiliate program, add this information. If you use top quality vendors, add their information as well. Connection add flavor to being attractive.
15. Press Releases. Use releases with dates less than 90- days.
16. Publication List. If an author, where published. If short, expand by adding details about the publication. A few summarized paragraphs will do. If you are or where a columnist or write your own electronic or printed newsletter add this information as well. Add copies only if relevant and current.
17. Speaking List. Have you spoken at events or to groups? List, if old, don't include when. Instead group by categories. Include panel participations.
18. Radio/television appearances. Guest or host, doesn't matter. Tell them where they can listen to any audio or video clips. I don't recommend including. They are too expensive to send and for receivers to store. You want to set the availability information off in some sort of design element to make sure it isn't missed. To expand an appearance I like to suggest adding elements about how you got on the show, what you did and didn't like, or other details about the experience. Human interest stories always spark interest to the media. Give enough to peak their curiosity.
19. Personal Story. What is your personal story about starting the business, creating a product or service? Is it a rags to riches story? Usually people don't think they have a good enough story to include, however, that
When taking into account all pertinent tax ramifications, there are four basic classifications that must be considered when purchasing or selling a corporate business. These are;1. Transferring corporate assess in exchange for cash or notes2 .Acquiring corporate assets by use of stock3 .Acquiring corporate stock utilizing cash or notes4 .Acquiring the stock of a corporation utilizing the stock of the acquiring corporation. In the 1st type of transaction, corporate assets are sold in return for cash or notes, or a combination of both from the purchaser. After the transaction the corporation is left with cash or notes , which it may use for investment purposes. This transaction usually gives rise to a taxable gain or deductible loss to the corporate entity. As an alternative solution , the sale of all the assets may be followed by the complete liquidation of the corporate entity in a tax free transaction. However there will be a taxable gain or deductible ga
17. Speaking List. Have you spoken at events or to groups? List, if old, don't include when. Instead group by categories. Include panel participations.
18. Radio/television appearances. Guest or host, doesn't matter. Tell them where they can listen to any audio or video clips. I don't recommend including. They are too expensive to send and for receivers to store. You want to set the availability information off in some sort of design element to make sure it isn't missed. To expand an appearance I like to suggest adding elements about how you got on the show, what you did and didn't like, or other details about the experience. Human interest stories always spark interest to the media. Give enough to peak their curiosity.
19. Personal Story. What is your personal story about starting the business, creating a product or service? Is it a rags to riches story? Usually people don't think they have a good enough story to include, however, that normally turns out to be fiction. Look for the buried treasure, dust and polish to see the shine. Someone that can write from a charge neutral standpoint is best for these.
20. Testimonials. You can spread testimonials throughout the components using pull quote design effects. And also have their own page. To expand, enlarge font size or reduce margins.
21. Endorsements are personal acknowledgements. For media kits, credibility stands higher. They include more detail than testimonials. Add copies of special endorsement letters or just mention them in other components. Only add with the endorsers permission. Products and book authors frequently include these. Be creative with this in your kit.
22. Reviews. Product or book reviews are not endorsements. Reviews give an overview charge neutral opinion. Reviews have their own language. To learn that language, read movie or book reviews.
23. Frequently Asked Questions (FAQs). This component is a must in every media kit. Normally, media reads these pages first or second. Formulate questions by asking media personnel. Don't guess what they want.
24. Photos. For trainers, speakers, or other professional services, color photos are too expensive to include and aren't necessary. A small 6x9 black and white is appropriate.
25. Community. Add volunteer projects you have worked on or positions you have held. To expand, add additional details about the organization.
Note: Two-side pages count as one page.
When you are ready to send out a media kit, pull together the pieces that fit, create a personalized letter, slip in the contact person’s business card, usually the same person signing the letter, and its ready to mail or e-mail.
A beautifully designed media kit is nice but not necessary. Visual impact is important, yet, you can do this with a matching color theme and quality paper. Content needs to be the first and foremost focus. Fancy-looking media kits but if it doesn't say anything to the receiver, it’s trashed. Value is in the information and news worthiness.
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