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Digg it UP - Grandma Says...
My best friend Karen and I were at the gym last week walking on adjoining treadmills and chatting. Karen was telling me about a man she saw at the gym the day before. "He was so handsome," she said. She went on to describe his flowing hair, piercing eyes, and great body. "But then I saw..." She paused as she scrunched up her face. "...he was wearing a fanny pack." I laughed out loud. (A fanny pack, for those who don't know, is basically a belt bag. It's often used by tourists, and it is definitely considered as ut
Shortens Your Sales Cycle. Media coverage often does a better job of explaining what you do than an ad can. So, readers will have a level of knowledge about you before you meet.
Brain Freeze? Hire A Ghost Writer
Does this sound familiar? You have a newsletter that needs to go out in a few days, but you just can’t come up with a good article to write. You have a serious case of writer’s block. Or, you know you should be adding more content to your site on a regular basis to keep the search engines (and of course your visitors) happy, but you just can’t find the time to sit down and write articles every week. There’s an easy solution to both problems. Hire a ghostwriter to write the articles for you.Basically, a ghostw
Southern grandmothers have often said, “there are only three times a respectable person’s name should be in the paper: when you are born, when you are married, and when you die.”
This is the one area in which I part company with my grandmothers. Publicity is more critical today for the success of a business than it has ever been.
Why do I believe it’s critical? Let’s review what publicity – particularly publicity in business and trade publications - can do for your business.
Provides Neutral Third-party Endorsement. Even though many think the media are biased, consumers still cling to the belief that people who are quoted by the media have something worthwhile to say.
Boosts Your Competitive Advantage. Positive publicity confirms for your customers that they made the smart choice when they elected to use your products or services.
Enables Referrals. Your “smart” customers become evangelists by handing out articles about you to their business contacts.
Shortens Your Sales Cycle. Media coverage often does a better job of explaining what you do than an ad can. So, readers will have a level of knowledge about you before you meet.
Strong Nonprofit Taglines - Seven Dos and Don'ts
The best taglines quickly succeed in engaging audiences. Try to create a tagline that is a brief and focused call to action and avoid taglines that try to say too much, are too long or too vagueCase Study: Does Smokey the Bear's tagline work, or not?Let’s take a look at the widely-recognized Smokey the Bear tagline as a great example. Most of you are familiar with this one: "Only you can prevent wildfires." I admire its brevity, focus and emphasis on call to action. And the tagline rce="Times New Roman" size=3>This is the one area in which I part company with my grandmothers. Publicity is more critical today for the success of a business than it has ever been.
Why do I believe it’s critical? Let’s review what publicity – particularly publicity in business and trade publications - can do for your business.
Provides Neutral Third-party Endorsement. Even though many think the media are biased, consumers still cling to the belief that people who are quoted by the media have something worthwhile to say.
Boosts Your Competitive Advantage. Positive publicity confirms for your customers that they made the smart choice when they elected to use your products or services.
Enables Referrals. Your “smart” customers become evangelists by handing out articles about you to their business contacts.
Shortens Your Sales Cycle. Media coverage often does a better job of explaining what you do than an ad can. So, readers will have a level of knowledge about you before you meet.
Direct Mail and Direct Mail Marketing for Golf Cart Repair Services
One of the best ways to build up a golf cart repair business is to find areas where golf carts are very prevalent near golf courses. Find out all the ZIP codes in the area and send out direct-mail marketing coupon packages to them.Also ask the direct-mail marketing coupon package advertising representative to give you at least 1000 extra coupons or fliers. These can be handed out at the local golf clubs, Pro shops and gated community golf course homeowners association meetings.Why does direct-mail an for your business.
Provides Neutral Third-party Endorsement. Even though many think the media are biased, consumers still cling to the belief that people who are quoted by the media have something worthwhile to say.
Boosts Your Competitive Advantage. Positive publicity confirms for your customers that they made the smart choice when they elected to use your products or services.
Enables Referrals. Your “smart” customers become evangelists by handing out articles about you to their business contacts.
Shortens Your Sales Cycle. Media coverage often does a better job of explaining what you do than an ad can. So, readers will have a level of knowledge about you before you meet.
Free Marketing Tip #5: Get Out and Speak
Have you been to a networking event, or a conference or industry meeting lately? If you have,
chances are you heard a presentation. Someone got up and spoke to you and the rest of the group
about a topic. A topic they knew a lot about, and a topic related to their business.
They may have even made a special offer to the group, such as a special product or service
package they don't usually sell, or a special discount on their products or services.These people are using speaking as a marketing tool ... as size=3>
Boosts Your Competitive Advantage. Positive publicity confirms for your customers that they made the smart choice when they elected to use your products or services.
Enables Referrals. Your “smart” customers become evangelists by handing out articles about you to their business contacts.
Shortens Your Sales Cycle. Media coverage often does a better job of explaining what you do than an ad can. So, readers will have a level of knowledge about you before you meet.
Questions On Job Hunting
Okay so you have already graduated. You have passed your finals, breezed through all your classes and finished your thesis. Now what?Welcome to the real world.Now everything becomes even harder. With thousands of students graduating every year, it can be extremely hard to find a good job. It takes a combination of good grades, excellent credentials and job hunting skills to land a job that others will envy!Below are just some of the frequently asked questions about job hunting. Read on and you mcustomers become evangelists by handing out articles about you to their business contacts.
Shortens Your Sales Cycle. Media coverage often does a better job of explaining what you do than an ad can. So, readers will have a level of knowledge about you before you meet.
Builds Your Marketing Li
Positions You. Publish or perish is the academic motto. Experts from outside the world of academia also know that by being quoted by the media they can improve their position as industry experts.
Builds Value. For every speaker like Tom Peters earning thousands of dollars for appearances, there are hundreds who are paid a pittance for speaking engagements. Can you guess the difference?
As you can see, there are a wide variety of reasons for you to be publicizing yourself and your business. Just this once, don’t listen to Grandma. Go get your name in the paper.
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