Tags |
|
|
Links |
|
|
Digg it UP - 7 Tips to Get More Mileage Out of Your Online or Offline Publicity
There are more and more individuals who are striving to make their own business out of nothing. People want to have something to call their own. They want to start from the bottom and work their way to the top without having to deal with the boss. For many people, this is a way of life. For others, they can only dream of owning their own business. In the world we live in, there are hundreds of thousands of companies. Hundreds more will be started tomorrow. But, what makes one succeed and others to fail?It has nothing to do with luck either. While many would like to think so, i
Take your story angle to a different publication or website -
make sure to bend the angle to match the publication's editorial
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertain
A business may be small, but the efforts of operating it is not. Small business owners often wear many hats - financing, product development, marketing, sales and customer support. While major corporations have sufficient resources to kick off a thoroughly planned marketing campaign, small business marketing is often on a budget. Marketing a small business should not be limited to a single channel because of the size of your business. Customers will always go through the three phases of a purchasing decision making: 1) aware of the products or services, 2) collecting enough informat
website or your local paper. Don't let your efforts ends there --
here are seven tips to help you maximize your online and offline
publicity:
1) Reprint, Reprint, Reprint!
A favorable article on your company or products is marketing gold
- it implies that the publication or website has given its
endorsement. The best part is that you can enjoy the benefits of
this "third party endorsement" long after the article has
appeared.
If you want to re-print an article from an offline publication in
its entirety, you must get permission from the publication. Most
publications have special re-print departments to help you.
The same rules apply for stories appearing on websites. To re-
print, take a screenshot - make sure to include the logo of the
media outlet.
If there is a particularly juicy section of the article that
you'd like to highlight, make sure to use a "blow-up" quote to
enlarge and separate it from the rest of the article.
2) Add it to Your Website
What better place to drumbeat your newly acquired media placement
than your website. If you get a lot of publicity, set up a
special area (for example, "As Seen In") to display your
placements. For a great story, highlight it on your homepage.
Susan Blair does a nice job of displaying her publicity successes
in her "Articles" section at http://www.blairenterprises.net
Note: if a publication displays your article on its website, make
sure to link to it. Remember to check your link often - media
websites constantly change. Better yet, take a screenshot of
your article including the publication's logo, and place it
permanently in your "As Seen In" area.
3) Stop the (Electronic) Presses - Mention Your Placement in Your
Ezine
If your business has a regular ezine, by all means let your
subscribers in on your publicity success. It's human nature to
be attracted to a popular, successful business or a famous
person. "Celebrity" status is very valuable in and of itself.
4) Email Existing or Potential Clients
Impress your existing or potential clients by tooting your own
horn with an email alerting them that you've been published or
seen on TV!
Use the power of PR to your advantage. Advertising is clearly
understood as coming directly from the sponsoring business and,
as a result, is usually taken with a grain of salt. An article
initiated (or "placed") by publicity efforts is viewed as the
product of the reporter who wrote it - an objective, third party
observer whose positive comments about your business will carry
great weight. For more information on PR versus advertising, go
to http://www.publicityinsider.com/questions.asp
5) Pitch it Again, Sam!
Take your story angle to a different publication or website -
make sure to bend the angle to match the publication's editorial
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertain
BackgroundThose amongst us, who were born at least before 1970, must have witnessed the dotcom boom of the late 1990s, as well as seen and been affected by the bust that followed soon enough. When the boom began, the media was inundated, day in and day out, with news of dream tie-ups between venture capitalists and just-out-of-college, still-wet-behind-the-ears young twenty-something boys and girls. The entire dream was woven around what the internet could do for folks like you and me. And when the boom busted, boy! How it busted! A quick review of the top ten dotcom bu
print, take a screenshot - make sure to include the logo of the
media outlet.
If there is a particularly juicy section of the article that
you'd like to highlight, make sure to use a "blow-up" quote to
enlarge and separate it from the rest of the article.
2) Add it to Your Website
What better place to drumbeat your newly acquired media placement
than your website. If you get a lot of publicity, set up a
special area (for example, "As Seen In") to display your
placements. For a great story, highlight it on your homepage.
Susan Blair does a nice job of displaying her publicity successes
in her "Articles" section at http://www.blairenterprises.net
Note: if a publication displays your article on its website, make
sure to link to it. Remember to check your link often - media
websites constantly change. Better yet, take a screenshot of
your article including the publication's logo, and place it
permanently in your "As Seen In" area.
3) Stop the (Electronic) Presses - Mention Your Placement in Your
Ezine
If your business has a regular ezine, by all means let your
subscribers in on your publicity success. It's human nature to
be attracted to a popular, successful business or a famous
person. "Celebrity" status is very valuable in and of itself.
4) Email Existing or Potential Clients
Impress your existing or potential clients by tooting your own
horn with an email alerting them that you've been published or
seen on TV!
Use the power of PR to your advantage. Advertising is clearly
understood as coming directly from the sponsoring business and,
as a result, is usually taken with a grain of salt. An article
initiated (or "placed") by publicity efforts is viewed as the
product of the reporter who wrote it - an objective, third party
observer whose positive comments about your business will carry
great weight. For more information on PR versus advertising, go
to http://www.publicityinsider.com/questions.asp
5) Pitch it Again, Sam!
Take your story angle to a different publication or website -
make sure to bend the angle to match the publication's editorial
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertain
The need for fast, secure and cost-effective modes of communication has been increasing. To gain a competitive advantage, the end-to-end feature of communication networks was developed. It enables you to carry out objectives directly to your end-user without the service of an intermediary.Industries such as broadcast media, film and content production, cable content provision and brand imaging have been converted as end-to-end enterprises. From searching, collecting, indexing, cataloging, assembling, retrieving and producing to distributing digital text, audio and visual conte
Note: if a publication displays your article on its website, make
sure to link to it. Remember to check your link often - media
websites constantly change. Better yet, take a screenshot of
your article including the publication's logo, and place it
permanently in your "As Seen In" area.
3) Stop the (Electronic) Presses - Mention Your Placement in Your
Ezine
If your business has a regular ezine, by all means let your
subscribers in on your publicity success. It's human nature to
be attracted to a popular, successful business or a famous
person. "Celebrity" status is very valuable in and of itself.
4) Email Existing or Potential Clients
Impress your existing or potential clients by tooting your own
horn with an email alerting them that you've been published or
seen on TV!
Use the power of PR to your advantage. Advertising is clearly
understood as coming directly from the sponsoring business and,
as a result, is usually taken with a grain of salt. An article
initiated (or "placed") by publicity efforts is viewed as the
product of the reporter who wrote it - an objective, third party
observer whose positive comments about your business will carry
great weight. For more information on PR versus advertising, go
to http://www.publicityinsider.com/questions.asp
5) Pitch it Again, Sam!
Take your story angle to a different publication or website -
make sure to bend the angle to match the publication's editorial
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertain
Portable tradeshow display sales, up until about 3 years ago, involved a sales person representing a tradeshow display manufacturer bringing a portable display to your place of business. He would spend about 1 hour showing how the display sets up, tears down and discussing the types of graphics options you have, among other tradeshow related information. With the advent of the internet, as well as the natural maturation of the popup display product, the "sales demo" has become a thing of the past.The internet has allowed about anyone to become a distributor of somone's cheap,
horn with an email alerting them that you've been published or
seen on TV!
Use the power of PR to your advantage. Advertising is clearly
understood as coming directly from the sponsoring business and,
as a result, is usually taken with a grain of salt. An article
initiated (or "placed") by publicity efforts is viewed as the
product of the reporter who wrote it - an objective, third party
observer whose positive comments about your business will carry
great weight. For more information on PR versus advertising, go
to http://www.publicityinsider.com/questions.asp
5) Pitch it Again, Sam!
Take your story angle to a different publication or website -
make sure to bend the angle to match the publication's editorial
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertain
Creating a new career can be challenging. Even so there are opportunities everywhere around you and sometimes, the first place to seek a new career might even be within the company you are working for already, within the gift of a friend or at a previous employer.You never know, you might even find a whole new career is waiting for you just around the office corner, simply minutes away.So, opening your mind, taking the time, finding and using good information to help you, will make establishing yourself in a completely new career an exciting prospect and can give you a
Take your story angle to a different publication or website -
make sure to bend the angle to match the publication's editorial
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertainment for your waiting
customers. If you don't have a waiting area, put the article
behind your desk facing your visitors or in your meeting room.
Make sure to distribute the story to your employees and suppliers
to build loyalty and company pride.
7) Other Suggestions
* Sales Brochures, Direct Marketing Materials & Trade Show
Handouts - Like advertising, claims in self-produced brochures &
mailings are taken with a grain of salt. But, if a credible
publication makes those same claims on your behalf, make sure it
gets "front page" placement in your sales materials.
* Speech handout: - One way to keep your speech working for you
long after the chairs are folded up is to distribute your article
with your business card and company information to all attendees.
* Business card: - Place an important quote from your article on
your business card.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/34354/diggitup-7-Tips-to-Get-More-Mileage-Out-of-Your-Online-or-Offline-Publicity.html">7 Tips to Get More Mileage Out of Your Online or Offline Publicity</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/34354/diggitup-7-Tips-to-Get-More-Mileage-Out-of-Your-Online-or-Offline-Publicity.html]7 Tips to Get More Mileage Out of Your Online or Offline Publicity[/url]
Related Articles:
Google And Work At Home Based Business Opportunity
Achieve Career Success with 5Ds?
Business Process Management Outsourcing
Bookmark it:
|