Digg it UP - Business

Waste Not, Want Not - Tough Talk About Direct Mail
Those of us in advertising and marketing collectively have the power to move entire markets. And with all power comes responsibility. One area that needs our industry scrutiny is the overuse of direct mail and the resulting waste of precious natural resources.As I write my bills every two weeks, I fill two wastebaskets with unwanted solicitations, mostl

ty is the nail, advertising is the hammer.” What does this mean? It means that your PR effort helps make your message believabl

Stepping Into the Role
The I’s are dotted, the T’s are crossed, the papers are signed. You are a proud, new owner of a promising franchise! You are completely exhilarated about this new opportunity, finding yourself passionate about your work…perhaps for the first time in your life. You look at yourself differently. You carry yourself differently. Your perspective is beginning to ch

Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.

I’ve been re-reading The Fall Of Advertising & The Rise Of PR, by Al and Laura Ries, and it is their book that has moved me from suspicion of advertising’s demise as a brand-builder to conviction.

As the Ries’ say, “Publicity is the nail, advertising is the hammer.” What does this mean? It means that your PR effort helps make your message believable

The Sound of Business - Part I I
Creating a 'kick ass' Sonic Personality© for your business requires that your business have a personality in the first place. Of course every business has one, whether you are aware of it or not, and this is a real danger. Your customers' understanding of who you are, and what you do, as a business, may be very different from the vision you have of you

to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.

As the Ries’ say, “Publicity is the nail, advertising is the hammer.” What does this mean? It means that your PR effort helps make your message believabl

Telephone Techniques: Boost Your Productivity With Effective Phoning
One of the things that most impacts people’s productivity is not being able to focus on completing one task at a time – we are so overloaded with tasks and interruptions that it requires great discipline to avoid spending the entire day responding to other people’s agendas. Telephone calls, both making and receiving them, are one of the greatest disruptions to t

sadly, is no more.

As the Ries’ say, “Publicity is the nail, advertising is the hammer.” What does this mean? It means that your PR effort helps make your message believabl

Mailing Lists - Keeping it Simple
The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.What really makes your direct mail marketing and ad

book that has moved me from suspicion of advertising’s demise as a brand-builder to conviction.

As the Ries’ say, “Publicity is the nail, advertising is the hammer.” What does this mean? It means that your PR effort helps make your message believabl

Don't Let Summer Season Distract You From Solid Networking
Even though summer is almost here, don’t let that stop you from networking. You should never stop networking with people because it’s important for business and personal success.The summer provides you with additional opportunities to network in more casual environments. During these months, you need to be creative with your networking because there aren’

ty is the nail, advertising is the hammer.” What does this mean? It means that your PR effort helps make your message believable so that your advertising will have credibility when it hits.

Typically, companies want to hit the market hard and make a lot of noise. Advertising allows you to launch quickly, control the message, and have your message in as many media as you have the money for. However, that does not mean your message will be believed. The louder advertisers yell, the less likely I am to believe them. How about you?

PR takes time and does not necessarily work on your schedule. Planting new ideas or changing

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/34357/diggitup-Advertising-Is-Dead-Long-Live-PR.html">Advertising Is Dead. Long Live PR</a>

BB link (for phorums):
[url=http://www.diggitup.net/article/34357/diggitup-Advertising-Is-Dead-Long-Live-PR.html]Advertising Is Dead. Long Live PR[/url]

If you are like many small businesses, even a few late payments on your accounts receivable can seriously crimp your cash flow. It is vitally important that you take immediate and systematic steps to limit the number of past due receivables that you have at any time. Here are some tips that will increase the effectiveness of your collection process.

If we had a dollar every time somebody gave us their opinions on what makes a great logo we'd be able to at least buy a round or two round The Porter during happy hour (providing they'd allow payment in dollars). So, are there any big secrets to putting together a recognisable brand? Indeed there are my friends, read on if you dare...

Attention real estate agents: Do you have a website? Do you have some basic research skills? If you answered yes to both questions, then you have the tools to take your real estate marketing program to an exciting new level.

Tags

Links

Digg it UP - Advertising Is Dead. Long Live PR

Related Articles: