Digg it UP - Business

March Is For Marketing
I know how hard it is to get a creative marketing campaign started but take a quick peek at the month of March. Opportunities abound. In March, you will see a stellar array of occasions for marketing and promotions -- even for the most novice of marketers. Not only are there well-established traditions and holidays, but March offers some really creative and "funky" days that make for great chances for branding. There are several full weeks dedicated to various products causes, and events.So, how can you

in language that would appear in a story in the newspaper or magazine you’re pitching? If not, it might sound like fluff rather than news. Make it clear from the beginning what your news is and why it should matter to the reporter and his or her readers.

2. Tell a good story. Although you’re sharing hard news (I hope), yo

Creating Extreme Loyalty: Speaking of Motivation
What would it take to make you successful?Stockbrokers base their success on making their clients money. Or maybe not. The follow story is one of many similar tales I’ve heard from brokers over the years.Back in the early seventies, when the market was dropping faster than Richard Nixon’s approval ratings, a stockbroker was trying to land a well-to-do contractor as a client. She wasn't having much luck with him over the phone so one afternoon she stopped by his office. It wasn't going

When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you’ll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters’ inboxes every day, few of them are dazzling, or even interesting.

As a former editor, I speak from experience when I say that most press releases end up in the garbage can. But don’t let that stop you from sending them — a well-written news release can generate more publicity and goodwill than you could ever accomplish with a paid advertisement. To help keep your release out of the garbage and get it in print, start by following these five guidelines.

1. Make it newsworthy. Releases should be used to announce news, and they should only be sent when something truly newsworthy is happening at your company. Don’t send releases that sound more like advertisements than news; they’ll get tossed immediately. (However, newsworthy events may happen more often than you realize — see the Resource Box below for ideas.)

In keeping with the news format, eliminate any superfluous language or outrageous claims (don’t describe yourself or your products as “wonderful,” “amazing” or “unbelievable”). Is your release written in language that would appear in a story in the newspaper or magazine you’re pitching? If not, it might sound like fluff rather than news. Make it clear from the beginning what your news is and why it should matter to the reporter and his or her readers.

2. Tell a good story. Although you’re sharing hard news (I hope), you

50 Surefire Business Card Tips
Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your company do. Order them in large numbers. By ordering 1000 your cost per card will be significantly lower than if you ordered 500.Even if you can pr

r even interesting.

2. Tell a good story. Although you’re sharing hard news (I hope), yo

Getting Your Kid Off The Payroll
Do you have a recent college graduate who is unemployed, or if they are employed, dislikes and maybe even hates their first job? Well, don't feel bad, because by all estimates, at least half of all recent graduates are either unemployed or underemployed (working a job that doesn't use either their education or their ambition). It's difficult deciding who should feel worse, our kids or us.The children of baby boomers (our kids) are going to college in record numbers. There are more applicants to Americ

ase out of the garbage and get it in print, start by following these five guidelines.

2. Tell a good story. Although you’re sharing hard news (I hope), yo

Tips for Keeping Restrooms Smelling Fresh and Clean
There's nothing that says your cleaning company is doing a great job more than when your building's restrooms are not only clean, but fresh-smelling. After all, when employees or visitors enter a restroom they "hope" to be confronted with a pleasant scent - pine, citrus or just a clean smell. Unfortunately, that is not always the case. Often when individuals enter a restroom they are assaulted with an overpowering scent or even unpleasant odors.Looking through any janitorial supply catalog there is a wid

ed immediately. (However, newsworthy events may happen more often than you realize — see the Resource Box below for ideas.)

2. Tell a good story. Although you’re sharing hard news (I hope), yo

B2B Marketing: Drive Leads & Sales With A Get It Done Attitude
I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales.Why?Because aiming for perfection, in addition to being nearly impossible to achieve, results in your marketing campaigns and materials spending far too much time in the concept and development stages, causes significant delays in delivering your lead generating messages to prospective customers.Or worse, your marketing

2. Tell a good story. Although you’re sharing hard news (I hope), your press release should still be interesting to read. Even though your readers are media-types who do this for a living, they still like to hear a good story. Draw in your readers with a creative introduction and interesting language. Find new ways to say ordinary things. Read magazines, newspapers and books and pay attention to the stories that interest you and keep your attention. Then try to mimic those techniques and styles when writing your own releases.

3. Target your audience. As with any writing project, keep your audience in mind when you’re writing. The editor of a small-town newspaper has different interests than the editor of a trade journal for CEOs of Fortune 500 companies. Choose the media outlets that would be most interested in your release and send it to them. For best results, you might even send each person a unique version tailored to their interests. And always send your release to an actual person — rather than sending a release to a general news desk, find out which reporter covers your industry or the type of news you’re sending and send it directly to him or her.

4. Develop a relationship. Once you’ve located the reporters who cover your industry, start developing relationships with them. Call or e-mail to introduce yourself and find out if they prefer releases to

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Ideas from a boozers hangover cure book that you can use to effectively increase response from your marketing and why this information applies to you, no matter what business you're in now.

I will be honest with you: I don't like business brokers. In fact, I've only known a small handful during my entire 50 years of buying businesses I would deal with. That I trust. That didn't try to purposely screw me over.

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