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Digg it UP - Balancing the Highs and Lows of Business Videos
I was sitting at my walnut desk in my faux-wood paneled den on a sunny Saturday morning, staring at a stack of mostly white and a few, multi-colored, papers. I had decided to evaluate my current insurance situation and was working my way through the various policies for my car and myself. But with all those terms and all that fine print, my poor head was swimming. There were items like deduc
Traversing your way through the employment market is harder than it has ever been at the moment. There is far more demand on every position available these days, especially if you are aiming to get a good, well paying job straight out of college. Getting an education is only the first step to working your way up the corporate ladder. Following graduation, you have to work your way up through
Consider this example. A manager surveys the employees who report to her asking them what they need to provide better customer service. A majority says they need a certain new technology. The manager responds by supplying the technology and asks you to create a training video to support its implementation.
How much will you need to motivate this audience to watch this video?
Not much, probably. They’re getting exactly what they want. Your best efforts will go into creating a well-paced, clear presentation of how to use the technology.
Compare that video to one requested by a manager whose company is experiencing downsizing and other problems. She decides to introduce the same technology, but the employees have had no input concerning the choice. In
1. Release for Domestic Consumption Release of goods for domestic consumption constitutes a customs procedure under which the goods imported to the customs territory of the Russian Federation shall remain on that territory with any obligations to be exported from said territory. Status of Goods Subject to the Customs Procedure of Release for Domestic Consumption: 1. For cust
How much will you need to motivate this audience to watch this video?
Not much, probably. They’re getting exactly what they want. Your best efforts will go into creating a well-paced, clear presentation of how to use the technology.
Compare that video to one requested by a manager whose company is experiencing downsizing and other problems. She decides to introduce the same technology, but the employees have had no input concerning the choice. I
Does your organization have a clear purpose? Do the people you serve see you as important to their business or to their lives? Does every customer and every employee clearly understand your purpose? The purpose of an organization is clarified in the mission, vision, and operating principles. I call this grouping the core message of an organization. If this core message isn't clarified and d
How much will you need to motivate this audience to watch this video?
Not much, probably. They’re getting exactly what they want. Your best efforts will go into creating a well-paced, clear presentation of how to use the technology.
Compare that video to one requested by a manager whose company is experiencing downsizing and other problems. She decides to introduce the same technology, but the employees have had no input concerning the choice. I
There are over 45,000 online job search sites. The sheer scope of coverage is overwhelming, from the local jobs level to the regional jobs level, all the way to the USA jobs level, you can work full time for months and not search them all.The secret to a good online job search is to narrow the selection down to the best ones, particularly for non-executive positions. As a hiring manag
Compare that video to one requested by a manager whose company is experiencing downsizing and other problems. She decides to introduce the same technology, but the employees have had no input concerning the choice. I
Failure to implement a consistent marketing plan. Your exhibiting efforts must be part of an overall marketing scheme that is consistent and engaging. Many exhibitors start from scratch when designing their trade show display, and their booth ends up looking entirely different from the rest of their marketing material. While it is important to have a fresh look at every trade show,
Same content, but now what is your challenge?
Keep this in mind: people will not listen to facts, until you recognize their feelings and motivation.
To identify the "threshold motivation" of your audience (or how they are likely to feel at that moment when they sit down to watch your video), here are some questions to ask:
·What's happening in the company, department, or marketplace right now? How does the audience feel about this? ·How does the audience feel about the topic of this video? Any preconceptions-positive or negative? ·In relation to the topic, what does the audience think they need to know or do compared to what the clie
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