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Digg it UP - How to Write and Deliver a Dynamite Speech - Part One
Don't Let Bad Behavior Hurt Your Reputation in Networking Circles differently or think differently? Core messages are designed to get people to act or think differently. They’re simple, clear and concise.Though it seems very obvious, many people need a constant reminder that it’s important to treat people with the respect they deserve – and the same respect you want from them – no matter what. Follow this guideline in business and especially when you’re networking. As your mother probably told you: “Treat people the way you would want to be treated.” This is so true. If you don’t act this way, people won’t want to do business with you. Be PoliteWhen you meet people for the first time, be polite and treat them with respect. Even if you don’t want to talk to someone, make an effort to be nice and make the person feel like you care about the conversation. If you have to leave a conversation, use good judgment about when you should cut the talk short. Don’t Consider the challenge that’s facing your listener. What’s their pain? Where are they hurting? Your core message provid What Are The Four Types Of Negotiating Outcomes? A dynamite speech is built upon a strong foundation of form and structure. I call this the architecture of the speech. Without the proper form and structure – the right elements organized in the right order – your speech may collapse in on you while you’re standing there in front of your audience. Maybe that’s already happened to you and you don’t want it to happen again.Negotiating outcomes are the types of results that can happen at the end of a negotiation. All negotiations end up with one out of four possible outcomes: one party wins and the other loses, both parties lose, they get stuck in a stalemate, or both end up winning. Obviously, the goal in a cooperative negotiation is for both parties to walk away with their needs being satisfied. Familiarize yourself with the four different negotiating outcomes and make it your goal to aim for a mutually-beneficial outcome.Lose-LoseIn this type of outcome, ego’s come into play which thwart the negotiating process. Both sides dig into their positions and are unwilling to compromise with each other. In the end, both parties end up losing in the deal. Resentment exists between both parties as a result of the outco Step One of the 21 Steps of the Dynamite Speech System is Define Your Core Message. Before you start choosing stories and making PowerPoint slides, you have to have a clear purpose, a distinct point of focus that keeps you on track and makes it easy for your audience to follow you. I call this point of focus your core message. Just for clarification, the terms “core message” and “main point” are interchangeable. Your core message is your main point. Here’s the first question you need to ask yourself when defining your core message: what’s the one thing I want my audience members to know or do? The most important thing. Not three or four or seven things. One thing. How do I want them to act differently or think differently? Core messages are designed to get people to act or think differently. They’re simple, clear and concise. Consider the challenge that’s facing your listener. What’s their pain? Where are they hurting? Your core message provide Delegation and Empowerment: Communication is Key e in front of your audience. Maybe that’s already happened to you and you don’t want it to happen again.Effective Delegation Requires Clear CommunicationWhen you decide to delegate a task to someone, that person may see it as a welcome responsibility that shows your trust in him or her, or just another job to be added to an already burdensome workload. Which it is can depend largely on how well you communicate with the person during the actual delegation conversation.Three aspects must be communicated and agreed upon right from the start in order to set up the delegated task for success:• WHAT the task is. Define the task clearly. While you may decide to leave the process open to their discretion, you must make clear precisely what you want the end result to be.• WHY you are delegating it to them. You should choose the person who will do the task based on their current competency Step One of the 21 Steps of the Dynamite Speech System is Define Your Core Message. Before you start choosing stories and making PowerPoint slides, you have to have a clear purpose, a distinct point of focus that keeps you on track and makes it easy for your audience to follow you. I call this point of focus your core message. Just for clarification, the terms “core message” and “main point” are interchangeable. Your core message is your main point. Here’s the first question you need to ask yourself when defining your core message: what’s the one thing I want my audience members to know or do? The most important thing. Not three or four or seven things. One thing. How do I want them to act differently or think differently? Core messages are designed to get people to act or think differently. They’re simple, clear and concise. Consider the challenge that’s facing your listener. What’s their pain? Where are they hurting? Your core message provid Loan Officer Marketing: How to Build Magnetic Campaigns a clear purpose, a distinct point of focus that keeps you on track and makes it easy for your audience to follow you. I call this point of focus your core message. Just for clarification, the terms “core message” and “main point” are interchangeable. Your core message is your main point.Keeping your name visible by advertising consistently generates awareness. Getting quoted in the media creates publicity. Making guest appearances at real estate offices and at networking events builds confidence with prospects.And when you combine the different elements, you have the power of an integrated campaign that presents a consistent image for your prospects and clients.It’s from integrated campaigns that generate magnetism, meaning the messages you’re sending real estate agents help draw them toward your services.The structure of an integrated campaign relies on three components: communication channels, reach & frequency and most wanted response.Communication ChannelsA channel is the path used to transmit the message. Ca Here’s the first question you need to ask yourself when defining your core message: what’s the one thing I want my audience members to know or do? The most important thing. Not three or four or seven things. One thing. How do I want them to act differently or think differently? Core messages are designed to get people to act or think differently. They’re simple, clear and concise. Consider the challenge that’s facing your listener. What’s their pain? Where are they hurting? Your core message provid Big Political Races Mean Major Profits for Television Companies and Mass Media sage is your main point.When election races get tight for political party control of the government you have to stop and wonder who makes out like bandits? Well consider this if you will; the average American has surrendered their mind to the television set and to the mass media hysteria with all the chaos and controversy, as well as sound and fury.Those that run for political office know this and they know that he who puts out the most ads on the television set and radio and gets the most print during the election will most likely win. But political ads cost a lot of money and that means they need big contributions.Big Political Races mean major Profits for Television Companies and Mass Media. Political season is a time for huge quarterly profits, increased shareholders equity and incredible ratings for our mass media. After al Here’s the first question you need to ask yourself when defining your core message: what’s the one thing I want my audience members to know or do? The most important thing. Not three or four or seven things. One thing. How do I want them to act differently or think differently? Core messages are designed to get people to act or think differently. They’re simple, clear and concise. Consider the challenge that’s facing your listener. What’s their pain? Where are they hurting? Your core message provid Romania on the Rise: Investing in Eastern Europe differently or think differently? Core messages are designed to get people to act or think differently. They’re simple, clear and concise."Moscow aside, if you look at central and eastern Europe, Bucharest is probably the biggest and most interesting opportunity for property investors right now," says Edit Vesser, corporate director for CB Richard Ellis in Bucharest in an article recently published by the esteemed Irish Times.In February 2005, I first alerted readers of Escape Artist to the incredible potential latent in the Eastern European country of Romania. Several readers who contacted me purchased land through a realtor that I advised them of in an area outside of the city limits of Bucharest at 40 Euro per square meter. That land today is now fetching an estimated 200 Euro per square meter.I was cautioned by colleagues to refrain from quoting the above figures as they seem quite sensational. Indeed, they are representative of unique s Consider the challenge that’s facing your listener. What’s their pain? Where are they hurting? Your core message provides a solution to that challenge, a prescription to ease their pain. That solution takes the form of a suggested change in behavior, or a suggested change in their thought process. A change in behavior might be something like, “If you want to increase your sales, increase your follow through.” Increasing your follow through is the change in behavior. A change in thought process might be, “If you want to increase your sales, elevate your attitude.” Elevating your attitude is a change in thought process – a change in one’s frame of mind. Here’s an analogy for your core message. Think of it as a major highway with entrance and exit ramps every few miles. Your core message is that major highway and all of your sub-points and supporting information are connected to that highway by entrance and exit ramps. That means that everything you say is logically connected to your core message. Nothing that you talk about, and none of the points that you make, can ever go off on a tangent. That would be like exiting the highway where there’s an exit ramp, but not having an entrance ramp to get back
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