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Digg it UP - Speak Like a Leader - How to Command Attention, Respect, and Cooperation Every Time You Speak
If you’ve listened to some radio ads lately you may have picked up on something, right as you punched the button to change the station. And that is that most radio spots, and by that I mean about 97%, are boring or just plain annoying... and boring.One problem is that many advertisers rely on the station to write and produce their spots. And who can blame th
6. Be Bold. Everyone gets nervous -- even experienced speakers. Instead of trying to get rid of your fears, focus on your audience and their welfare. Care about what you want to tell them. Your concern will keep your fears at bay long enough for you to say your piece.
7. Eliminate Weasel Wor
In my book Talking Points: 25 Tips for Clear, Credible Communication, Tip #17 states: “Managers and professionals in positions of responsibility got there by finding solutions to problems. They didn’t rely on someone else to come up with the remedy. They worked to find solutions proactively.” Those of us in positions of responsibility can demonstrate our management f
1. Project an Authentic Sense Of Presence. You don’t have to wow your audience with charisma. But you do have to let them know who you are and what you stand for. Speak with conviction about what matters to you, and let your image take care of itself. Be your best self, speaking the truth as you know it, and audiences will think you’re charismatic even if you don’t.
2. Build Each Speech Around a Single, Clear Message. The more you try to say in a speech, the less you will accomplish. Whittle your message down to one sharp idea. Make it as pointed as possibly. Say it in as few words as necessary. Say it again, if it bears repeating. Maybe even say it a third time. Then sit down.
3. Serve the Best Interests of Your Audience. Leaders -- good ones, at least -- are servants. So are good speakers. Don't talk about what you want or need. Talk instead about how your idea -- proposal, product, or service -- will help your audience solve a problem, achieve a goal, or satisfy a need. Care about them, and they’ll care about what you say.
4. Earn Your Audience’s Trust and Goodwill. If they like and trust you, they’ll take your side. They will laugh at your humor, nod at all the right moments, and agree with you even if they don’t quite follow your logic. So get them on your side. Begin by respecting them. Talk about their interests and concerns. Look them in the eye, one person at a time.
5. Be Brief. When is the last time you wished a speaker had gone on longer? Audiences are overwhelmed by too many demands on their time and attention. They won't complain if your speech is shorter than your assigned time. Get to your point. Make it as powerfully as you can. And stop talking.
6. Be Bold. Everyone gets nervous -- even experienced speakers. Instead of trying to get rid of your fears, focus on your audience and their welfare. Care about what you want to tell them. Your concern will keep your fears at bay long enough for you to say your piece.
7. Eliminate Weasel Word
In February 2006 D-Link, a well known router company, and Kyocera, a well known cell phone products manufacturer, launched a product that will revolutionize how trade show exhibitors will gain access to broadband Internet access.In most cases exhibitors didn't have many options when it came to Internet access at trade shows, in fact there was really only one.
2. Build Each Speech Around a Single, Clear Message. The more you try to say in a speech, the less you will accomplish. Whittle your message down to one sharp idea. Make it as pointed as possibly. Say it in as few words as necessary. Say it again, if it bears repeating. Maybe even say it a third time. Then sit down.
3. Serve the Best Interests of Your Audience. Leaders -- good ones, at least -- are servants. So are good speakers. Don't talk about what you want or need. Talk instead about how your idea -- proposal, product, or service -- will help your audience solve a problem, achieve a goal, or satisfy a need. Care about them, and they’ll care about what you say.
4. Earn Your Audience’s Trust and Goodwill. If they like and trust you, they’ll take your side. They will laugh at your humor, nod at all the right moments, and agree with you even if they don’t quite follow your logic. So get them on your side. Begin by respecting them. Talk about their interests and concerns. Look them in the eye, one person at a time.
5. Be Brief. When is the last time you wished a speaker had gone on longer? Audiences are overwhelmed by too many demands on their time and attention. They won't complain if your speech is shorter than your assigned time. Get to your point. Make it as powerfully as you can. And stop talking.
6. Be Bold. Everyone gets nervous -- even experienced speakers. Instead of trying to get rid of your fears, focus on your audience and their welfare. Care about what you want to tell them. Your concern will keep your fears at bay long enough for you to say your piece.
7. Eliminate Weasel Wor
Why Should You Take Action? Why should you realize your small business ideas?Why be successful?...Why be anything?The answers you get when you ask yourself these difficult questions, will determine if you can make it as a small business entrepreneur.Some of those questions are simple and can be answered in a straight forward manner. Why do you wa
4. Earn Your Audience’s Trust and Goodwill. If they like and trust you, they’ll take your side. They will laugh at your humor, nod at all the right moments, and agree with you even if they don’t quite follow your logic. So get them on your side. Begin by respecting them. Talk about their interests and concerns. Look them in the eye, one person at a time.
5. Be Brief. When is the last time you wished a speaker had gone on longer? Audiences are overwhelmed by too many demands on their time and attention. They won't complain if your speech is shorter than your assigned time. Get to your point. Make it as powerfully as you can. And stop talking.
6. Be Bold. Everyone gets nervous -- even experienced speakers. Instead of trying to get rid of your fears, focus on your audience and their welfare. Care about what you want to tell them. Your concern will keep your fears at bay long enough for you to say your piece.
7. Eliminate Weasel Wor
Every year about this time, I see too many accounting systems that don’t work… QuickBooks and PeachTree and Microsoft Small Business Accounting programs that don’t do what their small business users want or need.Sometimes, people know their accounting systems don’t work. And they don’t care. But, sadly, sometimes, the struggling small business person doesn’t e
5. Be Brief. When is the last time you wished a speaker had gone on longer? Audiences are overwhelmed by too many demands on their time and attention. They won't complain if your speech is shorter than your assigned time. Get to your point. Make it as powerfully as you can. And stop talking.
6. Be Bold. Everyone gets nervous -- even experienced speakers. Instead of trying to get rid of your fears, focus on your audience and their welfare. Care about what you want to tell them. Your concern will keep your fears at bay long enough for you to say your piece.
7. Eliminate Weasel Wor
The modern day franchise systems have evolved and therefore the franchise relationship has changed. It used to be in the franchise relationship that franchising companies worked more like dictatorships and they worked best when the dictator was the benevolent type. Franchisor founders were strict but they would do anything for their franchise teams and those are th
6. Be Bold. Everyone gets nervous -- even experienced speakers. Instead of trying to get rid of your fears, focus on your audience and their welfare. Care about what you want to tell them. Your concern will keep your fears at bay long enough for you to say your piece.
7. Eliminate Weasel Words. Weak, fuzzy, and evasive words -- weasel words -- are the tools of slugs and cowards, not leaders. Avoid sounding like the annual report of a company that tries to make a bad year sound good. Shun trendy words and phrases like action item, at the end of the day, bottom line, client-centric, functionality, impactful, interface, leverage, operationalize, paradigm, proactive, pushing the envelope, synergize, value-added, win-win, and world class. As a general rule, short words are strong words. And strong words are the choice of leaders.
When you speak like a leader -- even if you don’t have the position or title -- people will think of you as a leader. And that's a good thing.
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