In proposal writing this can be applied as:

• Script = the customer requirement, your competition, your win strategy, your sales themes
• Storyboard = your proposal breakdown structur
  MLM Training - Who Needs It?
  Would you ever give a nine year old the keys to the car and send them to go pick up their younger sibling from school? Of course not, there are some things in life that are just unheard of. Unfortunately in business, especially in Network Marketing, people are sent out to “drive their business vehicle before they have come of age.”Network marketers, both novice and expert, should not be sent out to acquire customers and recruit a downline without the proper mlm training. It should be illegal! T
  The art of storytelling dates back tens of thousands of years. It is an essential element of the advancement of our species – the telling of fables, parables, myths and legends was the vehicle of choice for passing on advice and guidance from one generation to the next.

  The first written form of storytelling dates back some 6000 years - the early cave drawings soon evolving into complex hieroglyphs. Around 2500 years ago, Aristotle codified the art of storytelling by introducing ideas of plot, character and a three act structure. And only 2000 years ago Marcus Tullius Cicero demonstrated why the Roman Senate nearly always said ‘yes’ to his proposals by providing a structure for persuasive argument.

  It is not surprising then that we are still very receptive to receiving information in story tale form.

  “The storyteller creates the experience, while the audience perceives the message and creates personal mental images from the words heard and the gestures seen. In this experience, the audience becomes co-creator of the art.” - Wikipedia

  Yet the approach to the (relatively modern) phenomenon of written sales proposals rarely exploits the readers’ appetite for a story.

  In the modern era we can look to Hollywood for inspiration. Before any film is made, the budding writer produces a script outlining essential elements of the story (stripped of everything that does not contribute to the story’s key message). Should the script gain buy-in it is then embellished by creating a storyboard to show how the film might look visually. The power of the storyboard is that it conveys different information to the various roles involved in making the film, e.g. casting, camera positioning, set making, identifying the props which will be required etc. The storyboard is used to help plan who needs to do what when producing the film. Finally, before the film is released it undergoes test screening to gain feedback from people not involved in its creation to assess how well the story is received and where, if necessary, it can be improved.
  

  In proposal writing this can be applied as:

  • Script = the customer requirement, your competition, your win strategy, your sales themes
  • Storyboard = your proposal breakdown structur
    People Skills: Eight Essential People Skills
    Being able to communicate effectively with others requires people skills, and here's eight essential ones:1. Understanding people People not only come in all shapes and sizes, but they come with different personality types as well. You may want to brush up on how to communicate with the four main personality types by reading this article. Indeed, dedicated students of communication could do little better than purchase Bem Allen's excellent introduction to personality types, 'Personalit
    introducing ideas of plot, character and a three act structure. And only 2000 years ago Marcus Tullius Cicero demonstrated why the Roman Senate nearly always said ‘yes’ to his proposals by providing a structure for persuasive argument.

    It is not surprising then that we are still very receptive to receiving information in story tale form.

    “The storyteller creates the experience, while the audience perceives the message and creates personal mental images from the words heard and the gestures seen. In this experience, the audience becomes co-creator of the art.” - Wikipedia

    Yet the approach to the (relatively modern) phenomenon of written sales proposals rarely exploits the readers’ appetite for a story.

    In the modern era we can look to Hollywood for inspiration. Before any film is made, the budding writer produces a script outlining essential elements of the story (stripped of everything that does not contribute to the story’s key message). Should the script gain buy-in it is then embellished by creating a storyboard to show how the film might look visually. The power of the storyboard is that it conveys different information to the various roles involved in making the film, e.g. casting, camera positioning, set making, identifying the props which will be required etc. The storyboard is used to help plan who needs to do what when producing the film. Finally, before the film is released it undergoes test screening to gain feedback from people not involved in its creation to assess how well the story is received and where, if necessary, it can be improved.
    

    In proposal writing this can be applied as:

    • Script = the customer requirement, your competition, your win strategy, your sales themes
    • Storyboard = your proposal breakdown structur
      The Fundementals of Marketing
      Marketing gives you a better understanding of potential opportunities within the market that will help develop the vision of the company. Therefore, it is definitely a process worth cultivating.In this section, we will identify Marketing fundementals that will help you develop your Marketing plan.Is there a Market for your product or service This must be the first question that you answer as you need to know whether your product will survive or not. Factors like competition, l
      images from the words heard and the gestures seen. In this experience, the audience becomes co-creator of the art.” - Wikipedia Yet the approach to the (relatively modern) phenomenon of written sales proposals rarely exploits the readers’ appetite for a story.

      In the modern era we can look to Hollywood for inspiration. Before any film is made, the budding writer produces a script outlining essential elements of the story (stripped of everything that does not contribute to the story’s key message). Should the script gain buy-in it is then embellished by creating a storyboard to show how the film might look visually. The power of the storyboard is that it conveys different information to the various roles involved in making the film, e.g. casting, camera positioning, set making, identifying the props which will be required etc. The storyboard is used to help plan who needs to do what when producing the film. Finally, before the film is released it undergoes test screening to gain feedback from people not involved in its creation to assess how well the story is received and where, if necessary, it can be improved.
      

      In proposal writing this can be applied as:

      • Script = the customer requirement, your competition, your win strategy, your sales themes
      • Storyboard = your proposal breakdown structur
        Marketing That Measures Up
        Businesses - no matter the size - need to measure the effects of their marketing so they will know what is working and to discover what needs improvement. There are many areas for which marketing is responsible, and in each are indicators of performance that can be measured.For smaller organizations, there are two key areas that I believe you must track:• Customer acquisition• Customer retentionCustomer growth rate helps you measure acquisition, while customer longevity as well
        ed of everything that does not contribute to the story’s key message). Should the script gain buy-in it is then embellished by creating a storyboard to show how the film might look visually. The power of the storyboard is that it conveys different information to the various roles involved in making the film, e.g. casting, camera positioning, set making, identifying the props which will be required etc. The storyboard is used to help plan who needs to do what when producing the film. Finally, before the film is released it undergoes test screening to gain feedback from people not involved in its creation to assess how well the story is received and where, if necessary, it can be improved.
        

        In proposal writing this can be applied as:

        • Script = the customer requirement, your competition, your win strategy, your sales themes
        • Storyboard = your proposal breakdown structur
          Law Firm Marketing – Increasing Your Revenue by Grading Clients
          Law firm marketing is comprised of many different elements. The analysis of your firm in law practice management can be complex, however, lets begin with a key success variable – your current client base. Managing your client base is the most important aspect of your law firm marketing efforts. I suggest you begin with grading your clients.The ABCD SolutionIn looking at your client base for law firm marketing purposes, you can use a time-tested method of analysis. This is the key conc
          at when producing the film. Finally, before the film is released it undergoes test screening to gain feedback from people not involved in its creation to assess how well the story is received and where, if necessary, it can be improved.
          

          In proposal writing this can be applied as:

          • Script = the customer requirement, your competition, your win strategy, your sales themes
          • Storyboard = your proposal breakdown structure and a thumbnail for each section.
          • Production = the bid plan
          • Test Screening = proposal review (aka red team reviews)
          Applying Hollywood film-making techniques can also help overcome one of the most dangerous tactics in proposal writing – the ‘cut & paste’ from your last proposal. This is mostly due to the stage fright of starting with a blank page! Producing a script is a lot less daunting.

          These techniques have a cost reducing effect on your proposal effort too. It is a lot cheaper to change your 'plot' at the scripting stage than at the production stage. Yet, many of us have experienced the late nights and the last minute rush caused by late changes to strategy. Scripting and storyboarding are excellent tools to help you visualise your offer in the eyes of the buyers. And remember, test-screening doesn't have to wait until you have the completed proposal. It is just as valuable to test-screen your script and your storyboard.

          Have you ever lost a deal due to the quality of your presentation at the beauty parade? No matter how good your proposal is, you can (and will) still lose if the quality of the presentation does not match. The same scripting and storyboarding techniques can be used to develop your presentation too.

          Give it a go - unlock the creative potential from your bid team - and have fun at the same time!

          Good Luck

          Andy Murray

          Outperform UK Ltd

          p.s. please avoid the temptation to add 'credits' to your creative masterpieces. Your audience will have left the cinema by then!