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Digg it UP - Presentation Terms for Beginners
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is "How do I know if my business or service is brand material?" With businesses opening left and right, and more and more closing each year, I'm glad there are smart business owners open to understanding the issue.If you've found yourself asking the same thing, don't worry you're not alone. Perhaps, this can shed some light.At a recent luncheon, the same question came up aga
Pica (pie-kah) is a printing term and heard less often. It may come up if creating handouts is part of the presentation job, but most artists stick with points these days.
Pixels:
As many digital photographers already know, Pixels are the
tiny squares making up your presentation. Creating a
presentation for 16x9 widescreen monitors will require your
artist to translate pixel dimensions into inches in the
PowerPoint page setup.
Pings:
With the newer versions of PowerPoint,
ping
(.png) files are supported. Graphic artists may use pings for
placing logos or other special artwork into the presentation
because they include a transparency channel allowing the
artwork to "float" over the background.
Power Prompt:
In some lower budget productions, a second computer may
use P
Women make or influence 85% of the purchasing decisions in today's marketplace. Consumer goods companies are finally waking up to that fact. Unfortunately, just taking the man off the box and replacing it with a woman is not the answer. Nor is it to use pink or other traditionally feminine colors for the packaging.So what product packaging appeals to women? What will entice her to pick your product off the shelf? What siren screams, "Buy me" as she walks down the aisle? The answers are different than you might think.First, you need to connect with her on an intrinsic level. Do you understand why she is making the purchase? Alternatively, you need to know where she will be shopping. One thing
Aliasing:
This technical term is also referred to as "stair-stepping" or
"jaggies." It can occur on the rounded edges of lettering or
placed objects, particularly those with diagonal lines.
Aspect Ratio:
The area of your projected or viewed image. Referred to as
a width-by-height ratio such as 4:3 or 16:9. A standard US
video monitor is 4:3, widescreen is 16:9. These ratios
translate into pixel dimensions, which then translate into
inches when setting up your presentation document.
Banding:
On graphics saved with less than one million colors, large
areas of color may become defined as colored sections
rather than one continuous field. A photographic sky may
split into light blue, medium blue and dark blue, for
example.
B-A-T:
B-A-T stands for Big (Blank) Text. The "A" is interchangeable
with a few different words, so we’ll leave the most common
three-lettered one up to your imagination!
The B-A-T slide is simply a slide with a few words or perhaps a short quotation in big, bold text. It could be a "chapter" header like "Economics" or "Summary." There is a current trend to use more B-A-Ts than bulleted slides. Many communications experts believe these types of slides have more impact and retention potential on the audience.
Build:
The presentation process of starting with a title or headline,
then introducing other elements to the slide such as bullet
points, artwork or photographs.
Bullets or Readers:
The standard bullet point slide is more simply referred to as
a bullet or bullets. Older graphic artists and producers,
particularly those with backgrounds in video production, may
refer to bulleted slides as "readers." This term comes from
the use of a device called a character generator (CG) that
"reads" text over a camera shot or background artwork.
Bump:
Making the type size, charts or other objects bigger to
improve readability.
Deck:
A common alternative term for a presentation.
Foils:
Another term for slides, often used by European
presenters.
MTL or Cover:
MTL stands for Meeting Theme Logo. The MTL is typically
your first and last slide in a presentation. It may have your
corporate logo, the name of your presentation, artwork that
matches your conference or meeting signage, or a
combination of all of these things. The MTL may be part of
an opening loop of material as the audience arrives in the
staging area.
The MTL may also be referred to as a "cover" within the presentation, and appear as two presenters hand off to each other or any other place where there is a change in the show flow.
On shows using cameras for image magnification (I-Mag), the video director will usually freeze an image of the MTL to use onscreen when there is not a suitable camera angle.
Points and Picas:
These two "P" words all have to do with sizing. Points and
Picas refer to the height of lettering. You may hear an artist
discuss an increase in "point size" to make a slide more
readable to the audience.
Pica (pie-kah) is a printing term and heard less often. It may come up if creating handouts is part of the presentation job, but most artists stick with points these days.
Pixels:
As many digital photographers already know, Pixels are the
tiny squares making up your presentation. Creating a
presentation for 16x9 widescreen monitors will require your
artist to translate pixel dimensions into inches in the
PowerPoint page setup.
Pings:
With the newer versions of PowerPoint,
ping
(.png) files are supported. Graphic artists may use pings for
placing logos or other special artwork into the presentation
because they include a transparency channel allowing the
artwork to "float" over the background.
Power Prompt:
In some lower budget productions, a second computer may
use P
1. Civil engineering, construction, petrochemical, mining, and quarryingProjects in this category are those which spring to mind most readily whenever industrial projects are mentioned. Once common feature is that the fulfillment phase must be conducted on a site that is exposed to the elements, and usually remote from the contractor’s main office.These projects incur special risks and problems of organization. They often require massive capital investment, and they deserve (but do not always get) rigorous management of progress, finance, and quality.For very large industrial projects the funding and resources needed are often too great for one contractor to risk or even find. The organi
B-A-T:
B-A-T stands for Big (Blank) Text. The "A" is interchangeable
with a few different words, so we’ll leave the most common
three-lettered one up to your imagination!
The B-A-T slide is simply a slide with a few words or perhaps a short quotation in big, bold text. It could be a "chapter" header like "Economics" or "Summary." There is a current trend to use more B-A-Ts than bulleted slides. Many communications experts believe these types of slides have more impact and retention potential on the audience.
Build:
The presentation process of starting with a title or headline,
then introducing other elements to the slide such as bullet
points, artwork or photographs.
Bullets or Readers:
The standard bullet point slide is more simply referred to as
a bullet or bullets. Older graphic artists and producers,
particularly those with backgrounds in video production, may
refer to bulleted slides as "readers." This term comes from
the use of a device called a character generator (CG) that
"reads" text over a camera shot or background artwork.
Bump:
Making the type size, charts or other objects bigger to
improve readability.
Deck:
A common alternative term for a presentation.
Foils:
Another term for slides, often used by European
presenters.
MTL or Cover:
MTL stands for Meeting Theme Logo. The MTL is typically
your first and last slide in a presentation. It may have your
corporate logo, the name of your presentation, artwork that
matches your conference or meeting signage, or a
combination of all of these things. The MTL may be part of
an opening loop of material as the audience arrives in the
staging area.
The MTL may also be referred to as a "cover" within the presentation, and appear as two presenters hand off to each other or any other place where there is a change in the show flow.
On shows using cameras for image magnification (I-Mag), the video director will usually freeze an image of the MTL to use onscreen when there is not a suitable camera angle.
Points and Picas:
These two "P" words all have to do with sizing. Points and
Picas refer to the height of lettering. You may hear an artist
discuss an increase in "point size" to make a slide more
readable to the audience.
Pica (pie-kah) is a printing term and heard less often. It may come up if creating handouts is part of the presentation job, but most artists stick with points these days.
Pixels:
As many digital photographers already know, Pixels are the
tiny squares making up your presentation. Creating a
presentation for 16x9 widescreen monitors will require your
artist to translate pixel dimensions into inches in the
PowerPoint page setup.
Pings:
With the newer versions of PowerPoint,
ping
(.png) files are supported. Graphic artists may use pings for
placing logos or other special artwork into the presentation
because they include a transparency channel allowing the
artwork to "float" over the background.
Power Prompt:
In some lower budget productions, a second computer may
use P
As Christmas looms once more on the horizon the retailers stock their shelves in the hope of a bumper season. Parents try their level best to appease the kids at great expense but the era of the train set and dolls house is over and the pressure and financial strain on parents increases. The increasing trend towards technology based toys means increasingly sophisticated products at increasingly sophisticated prices.The years most wanted toys reflect this trend with increasing emphasis on i-Pods and Sony PSP and a movement away from the traditional toys and gifts is more acute this year than any other. A case in point is this year’s most sought after gift - the Robosapien V2 as it pervades the stores a
Bullets or Readers:
The standard bullet point slide is more simply referred to as
a bullet or bullets. Older graphic artists and producers,
particularly those with backgrounds in video production, may
refer to bulleted slides as "readers." This term comes from
the use of a device called a character generator (CG) that
"reads" text over a camera shot or background artwork.
Bump:
Making the type size, charts or other objects bigger to
improve readability.
Deck:
A common alternative term for a presentation.
Foils:
Another term for slides, often used by European
presenters.
MTL or Cover:
MTL stands for Meeting Theme Logo. The MTL is typically
your first and last slide in a presentation. It may have your
corporate logo, the name of your presentation, artwork that
matches your conference or meeting signage, or a
combination of all of these things. The MTL may be part of
an opening loop of material as the audience arrives in the
staging area.
The MTL may also be referred to as a "cover" within the presentation, and appear as two presenters hand off to each other or any other place where there is a change in the show flow.
On shows using cameras for image magnification (I-Mag), the video director will usually freeze an image of the MTL to use onscreen when there is not a suitable camera angle.
Points and Picas:
These two "P" words all have to do with sizing. Points and
Picas refer to the height of lettering. You may hear an artist
discuss an increase in "point size" to make a slide more
readable to the audience.
Pica (pie-kah) is a printing term and heard less often. It may come up if creating handouts is part of the presentation job, but most artists stick with points these days.
Pixels:
As many digital photographers already know, Pixels are the
tiny squares making up your presentation. Creating a
presentation for 16x9 widescreen monitors will require your
artist to translate pixel dimensions into inches in the
PowerPoint page setup.
Pings:
With the newer versions of PowerPoint,
ping
(.png) files are supported. Graphic artists may use pings for
placing logos or other special artwork into the presentation
because they include a transparency channel allowing the
artwork to "float" over the background.
Power Prompt:
In some lower budget productions, a second computer may
use P
“It is all about relationships”, I said to the woman lawyer with whom I had worked for several months. She was about to open a new law practice. She had some established clients from her previous office. She planned to maintain the relationships with these clients and begin to identify new people to approach.“All things being equal, people will do business with, and refer business to, those people they know, like and trust.” says Bob Burg in his book Endless Referrals. So how do you get people to “know, like and trust” you?It takes many exposures to you to build that trust so the sooner you begin to build your network of relationships the better.Who are the people you want in
The MTL may also be referred to as a "cover" within the presentation, and appear as two presenters hand off to each other or any other place where there is a change in the show flow.
On shows using cameras for image magnification (I-Mag), the video director will usually freeze an image of the MTL to use onscreen when there is not a suitable camera angle.
Points and Picas:
These two "P" words all have to do with sizing. Points and
Picas refer to the height of lettering. You may hear an artist
discuss an increase in "point size" to make a slide more
readable to the audience.
Pica (pie-kah) is a printing term and heard less often. It may come up if creating handouts is part of the presentation job, but most artists stick with points these days.
Pixels:
As many digital photographers already know, Pixels are the
tiny squares making up your presentation. Creating a
presentation for 16x9 widescreen monitors will require your
artist to translate pixel dimensions into inches in the
PowerPoint page setup.
Pings:
With the newer versions of PowerPoint,
ping
(.png) files are supported. Graphic artists may use pings for
placing logos or other special artwork into the presentation
because they include a transparency channel allowing the
artwork to "float" over the background.
Power Prompt:
In some lower budget productions, a second computer may
use P
Platforms are as important as your ability to do your job and satisfy your clientsQuality is no longer enough to guarantee success. Today, competence is assumed- and there is competition everywhere. To control your destiny, you need a platform.Platform refers to a process based on a unique message and a way of consistently communicating with your market.Examples of platformsThere are several types of platforms: articles, blogs, columns, books, interviews, newsletters, podcasts, postcards, speaking, teleseminars, and websites.The crucial issue is not which type of platform you use, but whether or not you have a unique message and that you consistently enhance and promote it
Pica (pie-kah) is a printing term and heard less often. It may come up if creating handouts is part of the presentation job, but most artists stick with points these days.
Pixels:
As many digital photographers already know, Pixels are the
tiny squares making up your presentation. Creating a
presentation for 16x9 widescreen monitors will require your
artist to translate pixel dimensions into inches in the
PowerPoint page setup.
Pings:
With the newer versions of PowerPoint,
ping
(.png) files are supported. Graphic artists may use pings for
placing logos or other special artwork into the presentation
because they include a transparency channel allowing the
artwork to "float" over the background.
Power Prompt:
In some lower budget productions, a second computer may
use PowerPoint as a makeshift TelePrompTer. The
operator will create high-contrast slides – bright yellow
letters over black for example – and enter large bulleted
points to keep the presenter on track with key points.
The second computer is wired to a video monitor that only the presenter can see.
Rollout:
Spoken more often by producers, the
rollout
is any plan for distributing your presentation to audience
members or other interested parties after your show is
completed. It could be via e-mail, duplicated CDs, print or
many other electronic methods.
Safe Action and Safe Title Areas:
These are
technical video terms and refer to the area within
10% and 20% of your screen edges, respectively. It is a
safety measure to ensure your graphics will not be cutoff on
any edge due to a poorly adjusted video monitor. Not as
applicable when using projection, although scrims and
drapes may block portions of the full image.
Walk-In Look:
This may be as simple as your MTL, or it could be
something more complex like an animated, timed loop of
moving art and images. The walk-in look is what your
audience will see while being seated prior to your
presentation.
PowerPoint is a registered trademark of Microsoft Corporation. All Rights Reserved.
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