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Digg it UP - Media Training Tips: Maximising Your Media Moment
In a recent conversation a colleague discussed doing motivational speaking. Then she said, "or maybe it's inspirational." That got me thinking about a common dilemma that managers and leaders face, "is it my role to motivate or to inspire?" To me, the two terms are very related but have a definite distinction.Motivation is something that comes from within. As a manager or leader, I don’t believe I can motivate you to do something, especially something that you aren't interested in doing. Motivation is completely personal.What I CAN do is to create an environment that fosters self-motivation, based on precisely what motivates you – whether that's money, responsibility, trust, empowerment, social meaning or something else.And that's
7. Never Say No Comment.
Journalists will believe 'where there is smoke there is fire'. Say no comment, but back this up with a valid reason.
8. Drink Plenty Of Water.
Keep hydrated and avoid caffeine and milk prior to an interview. Milk gums up your saliva glands leading to a dry mouth. This manifests itself in the common nervous habit of licking dry lips.
9. Get In The Moment.
Elite athletes talk about and practice getting in the zone to achieve peak performance. You need to do the same.
Try this: Relax, close your eyes and take three deep breaths, focussing on clearing your mind. Then visualise a moment in the past where you felt very motivated and very confident. Capture this moment in your mind and anchor those feelings. Place this mental picture inside your right hand and clench making a fist. Cover this fist with your left hand. Repeat this process until you can instantly put yourself into a state of peak performance.
10. Review, Evalu
What is an NPI? NPI or the National Provider Identification number is a 10-DIGIT unique numbers. It is a combination of intelligent numbers that does not carry information about the healthcare provider such as his provider type, specialty or in what state he is practicing. This unique identifier will eventually replace all of the provider’s insurance individual provider number issued by each insurance company that he participates with. But this will NOT replace the provider’s Tax ID Number which is required on claims submission.NPI number once issued will remain permanent to the provider regardless of change in practice location, group practice or change of job.NPI or the National Provider Identification number has been ma
Media interview training provides you with the skills to effectively deal with the media.
Media relations training, with a specific focus on media presentation training for television can be seriously nerve wracking for first timers.
Here's why you should consider doing a media training course and some essential tips from our media skill training courses.
If you go to the archives of any commercial television station and pull out footage from a news bulletin from the 1960s and view that footage with a stopwatch, you will find the average length of the quote (known as a sound bite or news grab) from the person being interviewed for the story is around 60 seconds.
If you watch commercial television tonight with your stopwatch at the ready, and measure each sound bite or news grab, the average length will be seven seconds.
This is why its being called McNuggett News! Its quick, slick, fast and tasty, but not very satisfying.
There are three reasons for this shortening of length.
1. Increased competition for our ever diminishing attention spans,
2. Increased choice, noise and clutter in our lives, and
3. The merging of information and entertainment dressed up as news.
So how do you get your message across about a complex, detailed issue through the media in seven seconds?
Well, you need to work out your key message and deliver it flawlessly as a media friendly quotable quote.
Remember, you have only one chance to get it right. The professional TV news crews I work with are constantly telling me about people who ring them after the interview and say "can you come back, I forgot to say this and that?"
Of course, the media are so time poor and deadline driven they never come back.
So you only have one opportunity to maximise your media moment.
How do you do this, especially for TV? Here are my Top 10 Tips:
1. Dress Well.
In the powerful visual medium of television you will be judged by your appearance. Clothing patterns and colours will contribute to the impact of your on camera interview. Avoid clothes with lots of designs or patterns. A dark jacket (blue, black, charcoal or navy) with a white shirt/blouse always looks good on camera. Take your cue from what TV newsreaders are wearing. Heed my mother's advice: "it is better to pay the extra and buy one really good suit than have many of inferior quality."
2. Warm Up Your Voice.
Tiger Woods wouldn't go and play a championship round of golf without warming up. You, as a professional communicator and official spokesperson should never engage with the media without warming up your voice.
3. Speak With Increased Energy.
Speak at a higher volume, range, tone and pitch than you would normally. Imagine having a conversation with someone and speaking at a slightly more animated level than you would normally.
4. Anchor Your Feet and Slow Deliberate Movements.
The more you move around the more your body language will distract from your message. Doing interviews standing, even radio interviews, will change your whole physiology and give your more energy and authority. Stand with your feet about shoulder width apart and firmly anchored to the ground. It is hard to sound credible standing on one foot.
At the book launch of Understanding Influence For Leaders At All Levels, I learnt from co-author Des Guilfoyle that slow, fluid and deliberate movements will give you more referent power, charisma and personal magnetism.
TIP: Watch your interviews with the sound off to get a better idea of what your body language is doing in the interview.
5. Keep Calm.
Assertive, aggressive, even angry reporters will fire off questions at you quickly, like bullets spitting from a machinegun. Their speech patterns will be intense and fast. Do not get drawn into mirroring and matching these patterns. In these situations, take a breath and speak more slowly than the interviewer.
6. Memorise Your Three Key Points.
You must be able to deliver these flawlessly without reading notes. Firstly, write them down. Writing things down helps fix them in the mind and seeing them written down also helps. Then compose a visual picture of the actual words. Visually place them in the top left part of your brain. When remembering these points, look to the top left hand part of the brain and they will come to you instantly like magic.
In technical terms, brain experts have shown the left-side of the prefrontal cortex (just behind the forehead) experiences increased blood flow as new information enters our episodic memory. In fact, the brain's thesaurus is dispersed in many separate parts of the left cerebral hemisphere (Source: The Odd Brain by Dr Stephen Juan, Harper Collins, 1998).
7. Never Say No Comment.
Journalists will believe 'where there is smoke there is fire'. Say no comment, but back this up with a valid reason.
8. Drink Plenty Of Water.
Keep hydrated and avoid caffeine and milk prior to an interview. Milk gums up your saliva glands leading to a dry mouth. This manifests itself in the common nervous habit of licking dry lips.
9. Get In The Moment.
Elite athletes talk about and practice getting in the zone to achieve peak performance. You need to do the same.
Try this: Relax, close your eyes and take three deep breaths, focussing on clearing your mind. Then visualise a moment in the past where you felt very motivated and very confident. Capture this moment in your mind and anchor those feelings. Place this mental picture inside your right hand and clench making a fist. Cover this fist with your left hand. Repeat this process until you can instantly put yourself into a state of peak performance.
10. Review, Evalu
When people or groups make a decision to purchase something, they go through the same decision cycle that an individual goes through to decide upon a personal change, or an employee goes through to change behaviors at a boss’s insistence.Until now, our communication rules have assumed that when we kindly or persuasively offer others good information that could solve problems and achieve successful results, or coach them toward making a much-needed change, or even just pitch a product they sorely need, we can expect a positive reception. Obviously, if our communication partner (called Partner in this article) has a problem and we’ve got the true solution – and we do! We do! – they should take our advice. But they don’t.We watch our Partners
2. Increased choice, noise and clutter in our lives, and
3. The merging of information and entertainment dressed up as news.
So how do you get your message across about a complex, detailed issue through the media in seven seconds?
Well, you need to work out your key message and deliver it flawlessly as a media friendly quotable quote.
Remember, you have only one chance to get it right. The professional TV news crews I work with are constantly telling me about people who ring them after the interview and say "can you come back, I forgot to say this and that?"
Of course, the media are so time poor and deadline driven they never come back.
So you only have one opportunity to maximise your media moment.
How do you do this, especially for TV? Here are my Top 10 Tips:
1. Dress Well.
In the powerful visual medium of television you will be judged by your appearance. Clothing patterns and colours will contribute to the impact of your on camera interview. Avoid clothes with lots of designs or patterns. A dark jacket (blue, black, charcoal or navy) with a white shirt/blouse always looks good on camera. Take your cue from what TV newsreaders are wearing. Heed my mother's advice: "it is better to pay the extra and buy one really good suit than have many of inferior quality."
2. Warm Up Your Voice.
Tiger Woods wouldn't go and play a championship round of golf without warming up. You, as a professional communicator and official spokesperson should never engage with the media without warming up your voice.
3. Speak With Increased Energy.
Speak at a higher volume, range, tone and pitch than you would normally. Imagine having a conversation with someone and speaking at a slightly more animated level than you would normally.
4. Anchor Your Feet and Slow Deliberate Movements.
The more you move around the more your body language will distract from your message. Doing interviews standing, even radio interviews, will change your whole physiology and give your more energy and authority. Stand with your feet about shoulder width apart and firmly anchored to the ground. It is hard to sound credible standing on one foot.
At the book launch of Understanding Influence For Leaders At All Levels, I learnt from co-author Des Guilfoyle that slow, fluid and deliberate movements will give you more referent power, charisma and personal magnetism.
TIP: Watch your interviews with the sound off to get a better idea of what your body language is doing in the interview.
5. Keep Calm.
Assertive, aggressive, even angry reporters will fire off questions at you quickly, like bullets spitting from a machinegun. Their speech patterns will be intense and fast. Do not get drawn into mirroring and matching these patterns. In these situations, take a breath and speak more slowly than the interviewer.
6. Memorise Your Three Key Points.
You must be able to deliver these flawlessly without reading notes. Firstly, write them down. Writing things down helps fix them in the mind and seeing them written down also helps. Then compose a visual picture of the actual words. Visually place them in the top left part of your brain. When remembering these points, look to the top left hand part of the brain and they will come to you instantly like magic.
In technical terms, brain experts have shown the left-side of the prefrontal cortex (just behind the forehead) experiences increased blood flow as new information enters our episodic memory. In fact, the brain's thesaurus is dispersed in many separate parts of the left cerebral hemisphere (Source: The Odd Brain by Dr Stephen Juan, Harper Collins, 1998).
7. Never Say No Comment.
Journalists will believe 'where there is smoke there is fire'. Say no comment, but back this up with a valid reason.
8. Drink Plenty Of Water.
Keep hydrated and avoid caffeine and milk prior to an interview. Milk gums up your saliva glands leading to a dry mouth. This manifests itself in the common nervous habit of licking dry lips.
9. Get In The Moment.
Elite athletes talk about and practice getting in the zone to achieve peak performance. You need to do the same.
Try this: Relax, close your eyes and take three deep breaths, focussing on clearing your mind. Then visualise a moment in the past where you felt very motivated and very confident. Capture this moment in your mind and anchor those feelings. Place this mental picture inside your right hand and clench making a fist. Cover this fist with your left hand. Repeat this process until you can instantly put yourself into a state of peak performance.
10. Review, Evalu
Affiliation Company is company to sale products and service from principal. Usually, principal gives some marketing tools like letter of authority as distributor, brochures, leaflet, postcard, and letter of representative to local area. This is very useful in offline marketing activities. As I mention in last articles, some tools must create to support marketing activities. Basically there are three basics step in offline affiliate marketing : Send letter of introduction, Send product trial if possible and Create humble communication.Send letter of introductionYour Introduction must send to potential customer. To find potential customer you can read my other articles. Create different and unique letter to introduce your company and produc
2. Warm Up Your Voice.
Tiger Woods wouldn't go and play a championship round of golf without warming up. You, as a professional communicator and official spokesperson should never engage with the media without warming up your voice.
3. Speak With Increased Energy.
Speak at a higher volume, range, tone and pitch than you would normally. Imagine having a conversation with someone and speaking at a slightly more animated level than you would normally.
4. Anchor Your Feet and Slow Deliberate Movements.
The more you move around the more your body language will distract from your message. Doing interviews standing, even radio interviews, will change your whole physiology and give your more energy and authority. Stand with your feet about shoulder width apart and firmly anchored to the ground. It is hard to sound credible standing on one foot.
At the book launch of Understanding Influence For Leaders At All Levels, I learnt from co-author Des Guilfoyle that slow, fluid and deliberate movements will give you more referent power, charisma and personal magnetism.
TIP: Watch your interviews with the sound off to get a better idea of what your body language is doing in the interview.
5. Keep Calm.
Assertive, aggressive, even angry reporters will fire off questions at you quickly, like bullets spitting from a machinegun. Their speech patterns will be intense and fast. Do not get drawn into mirroring and matching these patterns. In these situations, take a breath and speak more slowly than the interviewer.
6. Memorise Your Three Key Points.
You must be able to deliver these flawlessly without reading notes. Firstly, write them down. Writing things down helps fix them in the mind and seeing them written down also helps. Then compose a visual picture of the actual words. Visually place them in the top left part of your brain. When remembering these points, look to the top left hand part of the brain and they will come to you instantly like magic.
In technical terms, brain experts have shown the left-side of the prefrontal cortex (just behind the forehead) experiences increased blood flow as new information enters our episodic memory. In fact, the brain's thesaurus is dispersed in many separate parts of the left cerebral hemisphere (Source: The Odd Brain by Dr Stephen Juan, Harper Collins, 1998).
7. Never Say No Comment.
Journalists will believe 'where there is smoke there is fire'. Say no comment, but back this up with a valid reason.
8. Drink Plenty Of Water.
Keep hydrated and avoid caffeine and milk prior to an interview. Milk gums up your saliva glands leading to a dry mouth. This manifests itself in the common nervous habit of licking dry lips.
9. Get In The Moment.
Elite athletes talk about and practice getting in the zone to achieve peak performance. You need to do the same.
Try this: Relax, close your eyes and take three deep breaths, focussing on clearing your mind. Then visualise a moment in the past where you felt very motivated and very confident. Capture this moment in your mind and anchor those feelings. Place this mental picture inside your right hand and clench making a fist. Cover this fist with your left hand. Repeat this process until you can instantly put yourself into a state of peak performance.
10. Review, Evalu
The Job Application Form differs from your resume in that it requires you to include much more detailed information about certain things, such as your former employer’s address and telephone number. Your resume does not provide this and employers will want this information if they want to contact your former employer(s) and/or if they do a background check.Be prepared when you go to your next interview. On a separate sheet of paper, list all of the specifics about each of your former employers, the schools you attended and other important details that your resume omits. If you follow the link at the bottom of this page, you will be taken to a list of information that is most often required in order to complete a job appl
TIP: Watch your interviews with the sound off to get a better idea of what your body language is doing in the interview.
5. Keep Calm.
Assertive, aggressive, even angry reporters will fire off questions at you quickly, like bullets spitting from a machinegun. Their speech patterns will be intense and fast. Do not get drawn into mirroring and matching these patterns. In these situations, take a breath and speak more slowly than the interviewer.
6. Memorise Your Three Key Points.
You must be able to deliver these flawlessly without reading notes. Firstly, write them down. Writing things down helps fix them in the mind and seeing them written down also helps. Then compose a visual picture of the actual words. Visually place them in the top left part of your brain. When remembering these points, look to the top left hand part of the brain and they will come to you instantly like magic.
In technical terms, brain experts have shown the left-side of the prefrontal cortex (just behind the forehead) experiences increased blood flow as new information enters our episodic memory. In fact, the brain's thesaurus is dispersed in many separate parts of the left cerebral hemisphere (Source: The Odd Brain by Dr Stephen Juan, Harper Collins, 1998).
7. Never Say No Comment.
Journalists will believe 'where there is smoke there is fire'. Say no comment, but back this up with a valid reason.
8. Drink Plenty Of Water.
Keep hydrated and avoid caffeine and milk prior to an interview. Milk gums up your saliva glands leading to a dry mouth. This manifests itself in the common nervous habit of licking dry lips.
9. Get In The Moment.
Elite athletes talk about and practice getting in the zone to achieve peak performance. You need to do the same.
Try this: Relax, close your eyes and take three deep breaths, focussing on clearing your mind. Then visualise a moment in the past where you felt very motivated and very confident. Capture this moment in your mind and anchor those feelings. Place this mental picture inside your right hand and clench making a fist. Cover this fist with your left hand. Repeat this process until you can instantly put yourself into a state of peak performance.
10. Review, Evalu
Many business owners I have worked with have tried running ads in direct mail pieces that come out monthly or quarterly (or something in between). Their hope is that the direct mail piece will drive them business because it reaches a large number of households.When they tell me about their results from ads like these, I can predict almost exactly what they're going to say: "We got a decent response the first week or so but then it really died out after that." They seem disappointed in the results because the response dropped off so fast.Because the next mailing doesn't come out for another six to eight weeks, they suffer a roller coaster effect if this is the only marketing they are doing.When you buy advertising, understand what yo
7. Never Say No Comment.
Journalists will believe 'where there is smoke there is fire'. Say no comment, but back this up with a valid reason.
8. Drink Plenty Of Water.
Keep hydrated and avoid caffeine and milk prior to an interview. Milk gums up your saliva glands leading to a dry mouth. This manifests itself in the common nervous habit of licking dry lips.
9. Get In The Moment.
Elite athletes talk about and practice getting in the zone to achieve peak performance. You need to do the same.
Try this: Relax, close your eyes and take three deep breaths, focussing on clearing your mind. Then visualise a moment in the past where you felt very motivated and very confident. Capture this moment in your mind and anchor those feelings. Place this mental picture inside your right hand and clench making a fist. Cover this fist with your left hand. Repeat this process until you can instantly put yourself into a state of peak performance.
10. Review, Evaluate and Improve.
After each media interview always review:
What worked well?
What could be improved?
What will I work on for next time?
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