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Digg it UP - Story Telling As a Business Tool
In the continuing series of outlining the details of the TODAY acronym method, this email brings us to A for Achievements. The previous letters in the acronym were:T-Teamwork O-Overcoming Obstacles D-Duties of your past positionsAt first glance, the sound bites you think of for Achievements can seem very similar to what you developed for Overcoming Obstacles--and that’s O
Start everything you do whether you are writing or speaking with a short story, a personal anecdote or an interesting event.
Instead of reeling out impressive statistics tell a story with a human touch to emphasize the same point. It is more interesting why someone bought your products than the number of people w
"My expertise is worth literally billions of dollars. Why would I put a $5 (or less) price tag on it?"Yes, I completely agree that your expertise is absolutely worth plenty, and certainly a whole lot more than $5 for a single copy of your booklet, and charging even less when filling a large-quantity order. There is no denying it, even for a split second, by anyone’s definition.
That was the time this story of story telling began
When everyone listened to the story and people learned
And that was the time people were also very happy
Because they were listening to a story.
Stories have been the purveyor of knowledge from time immemorial. Much before the advent of writing and publishing story telling was used as a means of communicating essential knowledge and preserve it for the future generations.
Our ancient elders were wise men who understood that for knowledge to be kept alive, absorbed and passed on from generation to generation they needed an interesting methodology. That became the art of story telling. The historical facts were woven into interesting fiction which held the attention and curiosity of man and made them pass it on to their next generation.
Every culture has its rich fables woven with the moral fabric necessary for the evolution of a civil society.
With the development of writing skills, from stone and clay tablets to the modern printing technology and now the digital publishing stories never lost their power in communicating and has remained one of the best sources for transfer of knowledge effectively. Now leadership is all about using story telling to craft their success . Take any successful business or political leader and you would find that they are master story tellers. "The essence of American presidential leadership, and the secret of presidential success, is storytelling."—Evan Cornog in ‘The Power and the Story: How the Crafted Presidential Narrative Has Determined Political Success from George Washington to George W. Bush’; A powerful statement indeed about story telling. So how can we ordinary mortals use story telling to our advantage and success?
Start everything you do whether you are writing or speaking with a short story, a personal anecdote or an interesting event.
Instead of reeling out impressive statistics tell a story with a human touch to emphasize the same point. It is more interesting why someone bought your products than the number of people w
Employee surveys are an ideal way to feel the pulse of employees. Today’s organizations are plagued by high employee turnover. Understanding the exact needs of an employee is a very big task. Attracting as well as retaining talented employees has become very challenging. It is a fact that when an employee leaves an organization, he takes with him a whole set of skills, ideas and expertise
Our ancient elders were wise men who understood that for knowledge to be kept alive, absorbed and passed on from generation to generation they needed an interesting methodology. That became the art of story telling. The historical facts were woven into interesting fiction which held the attention and curiosity of man and made them pass it on to their next generation.
Every culture has its rich fables woven with the moral fabric necessary for the evolution of a civil society.
With the development of writing skills, from stone and clay tablets to the modern printing technology and now the digital publishing stories never lost their power in communicating and has remained one of the best sources for transfer of knowledge effectively. Now leadership is all about using story telling to craft their success . Take any successful business or political leader and you would find that they are master story tellers. "The essence of American presidential leadership, and the secret of presidential success, is storytelling."—Evan Cornog in ‘The Power and the Story: How the Crafted Presidential Narrative Has Determined Political Success from George Washington to George W. Bush’; A powerful statement indeed about story telling. So how can we ordinary mortals use story telling to our advantage and success?
Start everything you do whether you are writing or speaking with a short story, a personal anecdote or an interesting event.
Instead of reeling out impressive statistics tell a story with a human touch to emphasize the same point. It is more interesting why someone bought your products than the number of people w
Have you ever wondered how to find out if you're getting laid off? Although there are no magic formulas, there are key indicators to finding out about job layoffs. In addition, there are proactive approaches you can take with your own career to reduce the chances of you or your team becoming the victim of corporate layoffs.Key indicators for potential job layoffs:
Every culture has its rich fables woven with the moral fabric necessary for the evolution of a civil society.
With the development of writing skills, from stone and clay tablets to the modern printing technology and now the digital publishing stories never lost their power in communicating and has remained one of the best sources for transfer of knowledge effectively. Now leadership is all about using story telling to craft their success . Take any successful business or political leader and you would find that they are master story tellers. "The essence of American presidential leadership, and the secret of presidential success, is storytelling."—Evan Cornog in ‘The Power and the Story: How the Crafted Presidential Narrative Has Determined Political Success from George Washington to George W. Bush’; A powerful statement indeed about story telling. So how can we ordinary mortals use story telling to our advantage and success?
Start everything you do whether you are writing or speaking with a short story, a personal anecdote or an interesting event.
Instead of reeling out impressive statistics tell a story with a human touch to emphasize the same point. It is more interesting why someone bought your products than the number of people w
Every business stores items in boxes or drawers. Most businesses have a plethora of storage containers stacked on shelves and, perhaps seldom have to locate these stored items. But when an employee needs to locate one of the items in storage, can it be found quickly? After all, time is money.Usually, the employee stands in front of a stack of storage containers wondering, "What is
Start everything you do whether you are writing or speaking with a short story, a personal anecdote or an interesting event.
Instead of reeling out impressive statistics tell a story with a human touch to emphasize the same point. It is more interesting why someone bought your products than the number of people w
Like showman P.T. Barnum, my grandpa used to say, “a sucker is born every minute.” Today, as we grope our way through cyberspace, there’s one born every second. And the hucksters are so brilliant at what they do.Subtlety went out the window with Windows. Even with your trusty iPod earplugs in place, you can’t read a magazine, go on line, pick up a telephone, walk down a street, rid
Start everything you do whether you are writing or speaking with a short story, a personal anecdote or an interesting event.
Instead of reeling out impressive statistics tell a story with a human touch to emphasize the same point. It is more interesting why someone bought your products than the number of people who bought it.
Read plenty of interesting stories and episodes for all occasions and weave them in appropriate places instead of long drawn narratives to convey your message.
Put emotion behind the story to make it more appealing.
Make the story telling a lot of fun. This will break the monotony of dry business presentations.
Use the story to create a grand vision about your business, a larger than life image about your brand and as motivational tool.
Use story telling to show you are person in the flesh and blood with the same weaknesses similar dispositions as the audience to get close to their hearts.
Use your creativity in story telling to shape up opinions and decisions which you want. The better story teller wins. So plan your story. Polish it up. Don’t miss a chance to tell the story. "You are the storyteller of your own life, and you can create your own legend or not."—Isabel Allende.
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