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Digg it UP - Present Your Message with Power and Pizzazz
How profitable are your biggest customers? How much of your capital and operating expenditure is tied up servicing different customers or customer segments? Work it out and you may be surprised to find that your "best customers" are in fact your worst customers.Activity Based Costing is normally accountants and finance department employees' purview and shunned by line managers as being too difficult to understand and impossibly difficult to execute.It need not be as difficult as some people imagine and can be very useful in understanding and doing something about the cost drivers of your organisation.In simplest terms, activity based costing operates on the following premise.Cost obj
Harness the Power of Gestures
Gestures include your posture, the movement of your eyes, hands, face, arms and head, as well as your enti
This is the first of a two-part article on overfilling your marketing funnel and client pipeline.In order to insure that your pipeline doesn't dry up as existing clients take vacations or move on, you want to overfill your marketing funnel in order to create a waiting list of people who want to work with you.Before we discuss which strategies should have a prominent place in your marketing action plan, you'll want to have a few items in your marketing toolkit:1. Write our your USP.Your Unique Selling Proposition tells prospects what makes you different. Why should they hire you as opposed to Joe? What can you bring to the relationship that is different than what Mary brings? YOU need
Although many things go into giving a successful talk, I’d like to focus on one area that is very easy to apply – using body movements and gestures. When you use body movements and gestures appropriately, your presentation takes on a certain sense of aliveness that is often hard to accomplish when you use words alone.
Harness the Power of Gestures
Gestures include your posture, the movement of your eyes, hands, face, arms and head, as well as your entir
This is HUGE. This is tsunami in the making. Small business financing is on the brink of tapping into billions and billions of dollars that previously shut it out.The signs are quiet. One venture capital firm announced that it had just funded an internet startup for $250,000. Another announced it had just brought in a new partner whose previous background was in angel investment. A third announced it would be sending a senior partner to a business plan competition.Don’t get me wrong. Every one of these things has happened many times before. But this time it is different. This time they are announcing it.One of the closest guarded secrets in venture capital is that venture capital firms do ind
Although many things go into giving a successful talk, I’d like to focus on one area that is very easy to apply – using body movements and gestures. When you use body movements and gestures appropriately, your presentation takes on a certain sense of aliveness that is often hard to accomplish when you use words alone.
Harness the Power of Gestures
Gestures include your posture, the movement of your eyes, hands, face, arms and head, as well as your enti
Any time a news bulletin begins by quoting lawyers, you know it cannot be good news.Hence the most predictable event of 2007 began with Microsoft shysters rattling their Monte Blanc sabers with naked threats of suing Open Source vendors for usurping Microsoft patents. Horatio Gutierrez, Microsoft's vice-president of intellectual property and licensing initiated legal blackmail by opining "The alternatives to licensing are alternatives that aren't very attractive for anyone."That was as subtle as a Russian invasion.Microsoft contends that various Open Source solutions employ 235 of their patents. No Open Source Sacred Cows are omitted, with Microsoft citing Linux, Open Office, and various email prog
Although many things go into giving a successful talk, I’d like to focus on one area that is very easy to apply – using body movements and gestures. When you use body movements and gestures appropriately, your presentation takes on a certain sense of aliveness that is often hard to accomplish when you use words alone.
Harness the Power of Gestures
Gestures include your posture, the movement of your eyes, hands, face, arms and head, as well as your enti
Would a mobile oil change company be viable in Tucson, AZ? Would that be a decent business to start there? Tucson is no longer a small populated area, as it sports nearly 500,000 in population and is growing North and West fairly rapidly.Now then if you are interested in Mobile Oil Changes in Tucson, then yes well I know Tucson well, it is ripe for such a service and the area is growing too; Good idea. There are lots of business to be had I am certain for such a city and well then it appears you want some ideas on starting a mobile oil change business?Okay, here is some interesting information for you; one thing I noticed about Tucson is that wages are really low, too low in fact, but if you run a business
Harness the Power of Gestures
Gestures include your posture, the movement of your eyes, hands, face, arms and head, as well as your enti
The most successful companies are the ones that are constantly coming up with new and innovative ways of doing business. They are always searching for the one great idea that will launch a successful product line or cut costs in difficult times.Progressive and savvy companies know that great ideas aren’t developed in a vacuum and that ideas can come from anyone in the organization. Taking a cue from their colleagues in advertising, they implement brainstorming sessions to encourage employees to express their ideas.Brainstorming spurs employees to develop solutions for a problem in a freewheeling and exciting group atmosphere. The result of a successful brainstorming session could be a list of several hundre
Harness the Power of Gestures
Gestures include your posture, the movement of your eyes, hands, face, arms and head, as well as your entire body. They help to support or reinforce a particular thought or emotion. If our gestures support our statements, we are communicating with a second sense. People tend to understand and remember messages better when more than one sense is reached.
Winston Churchill was a master at using gestures to powerfully bring home his point. During World War II, Churchill rallied the citizens of Great Britain to continue their fight against overwhelming odds. He often visited the neighborhoods of London, which had been devastated by bombs and walked through them with his fingers held up in the sign of a “V”. This victory sign accompanied his famous message, "Never give in. Never, neve
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