Digg it UP - Business

4 Key Marketing Do's and Don'ts
Want to increase Sales? Then here are 4 Key Marketing Do’s and Don’ts ...Not happy with your Marketing Plans? Spending a lot and getting little in return? Well, first off – you’re not alone. Many of the company owners I talk to express frustration with Marketing. They feel it’s a waste of money – echoing the famous quote “I know that 50% of the money I spend on Marketing is wasted – and if I knew which 50%, I’d cut it out”. Here are 4 things you can do to cut the waste and get better results.First, don’t confuse Marketing and Selling. Selling is, in fact, only a method of promoting your produ

dentials beyond what they are, but don't do the opposite and make it clear to one and all that you can't do the job.

Use your resume to sell yo

Key Marketing Strategy - You Need To Stay Visible!
If you want to get consistent results from your marketing, you need to stay visible to clients and prospects. But, how do you do that?It's not going to do you a whole lot of good if you produce a bunch of great marketing stuff and nobody ever reads it. And, it's pretty hard to keep the ball rolling if someone hears about you once and then you disappear after that.Lots of people are "out there" getting that all important first visibility through networking, doing presentations, handing out business cards, and even getting a visit to the web site. But too often, there's no way to maintain the c

Job-seekers everywhere ask what hiring managers look for in a resume. While the answer varies per industry and position, here are some guidelines to follow - illustrated by some bloopers that show what NOT to do! (And yes, all of these gems are real, with only identifying details removed.)
Don't disqualify yourself
One resume I received for a writing position said "I have no writing experience at all, but I was born in Scotland." In other words, this person was telling me that, aside from speaking English, he or she had no qualifications for the job. You should never stretch your credentials beyond what they are, but don't do the opposite and make it clear to one and all that you can't do the job.
Use your resume to sell you
How to Finance a Franchise
Whether you write a personal check, use the equity in your home, use your 401K money or get a commercial loan, one way or the other, you're financing your franchise. Financing it the right way is critical to your long term success. It might not be as critical as finding the right locations, but it’s close.Generally speaking, in financing your franchise business, you have three basic options:Option I: Finance it out of your own pocket, either by writing a check from savings, cashing out retirement assets, or some other means,Option II: Take ou
low - illustrated by some bloopers that show what NOT to do! (And yes, all of these gems are real, with only identifying details removed.)
Don't disqualify yourself
One resume I received for a writing position said "I have no writing experience at all, but I was born in Scotland." In other words, this person was telling me that, aside from speaking English, he or she had no qualifications for the job. You should never stretch your credentials beyond what they are, but don't do the opposite and make it clear to one and all that you can't do the job.
Use your resume to sell yo
Common Resume Myths & Misconceptions
For the person crafting their first r?sum? the task can seem a little bit daunting, even a bit frightening. Human Resources [HR] specialists, r?sum? writing professionals, school advisors, and even friends and family members all have their say. When it comes down to it you must have a r?sum? you feel comfortable with especially since you will be the one to read it the most. Let's take a look at some common r?sum? myths and misconceptions you need to be aware of before writing your first r?sum?.1. Pictures are a no-no. In most European countries it is customary that a head shot photogra
t disqualify yourself
One resume I received for a writing position said "I have no writing experience at all, but I was born in Scotland." In other words, this person was telling me that, aside from speaking English, he or she had no qualifications for the job. You should never stretch your credentials beyond what they are, but don't do the opposite and make it clear to one and all that you can't do the job.
Use your resume to sell yo
Finding and Expressing Your Voice
Each of us has a unique and significant set of traits, abilities, passions, and skills that we offer to the world. This is our voice. When we are expressing our voice we feel significant, valuable, and joyful. We seek and find a sense of meaning in our work and in our lives when we are operating at this level. When we are expressing our voice we are in alignment with who we are. I have met many people in organizations who are doing this. They love their jobs; they are passionate about what they do; they love making a contribution; they are constantly learning and growing; and they feel fulfilled doing thei
ther words, this person was telling me that, aside from speaking English, he or she had no qualifications for the job. You should never stretch your credentials beyond what they are, but don't do the opposite and make it clear to one and all that you can't do the job.
Use your resume to sell yo
Website Localization Service
The Internet is a rapidly expanding phenomenon, with hundreds of websites being put up every day. It seldom knows any physical or political barriers. Due to the presence of the Internet becoming a common feature in most homes, constant efforts are made to improve website access and navigation.Large websites, such as those of multi-national companies, often face the need to present their websites to a diverse group of people. The first hindrance is the language barrier. Since websites of multi-national companies, news portals, online auction sites, encyclopedias, cater to people of different linguist
dentials beyond what they are, but don't do the opposite and make it clear to one and all that you can't do the job.
Use your resume to sell your strengths
One would-be writer said, "I am current responsible for standardizing." In other words, while this person saw herself as someone who could help an employer standardize the work of many people and processes, which is often a good thing, she undermined her claim by showing she didn't even standardize what she had written to the rules of grammar. (She should have said "currently.") So she got to stay current where she was!
Show you can do good work
In most documents you write, typos might not be critical. But on resumes, where you're trying to explain how good a wo

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Digg it UP - 7 Ways to Make Your Resume Do Its Job: Tips to Avoid Mistakes and Get that Interview!

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