Tags |
|
|
Links |
|
|
Digg it UP - Why Won't My Customers Call Me Back?
I lost my mobile telephone. The telephone company told me to file a police report and then come down to their office to buy a new phone.When I arrived, the counter staff member was helpful and understanding. She gave me a discount on my new phone purchase and a free replacement SIM card holding my personal account details. I was pleased and grateful.Five months later I lost my handphone again! This time I knew what to do. I filed a new police report and went back to the company to buy a new phone.The counter staff member was hel
Tired of the same old boring routine at your everyday job? For a change of pace consider becoming a semi tractor-trailer driver. With a national shortage of drivers, this career is one that comes with its own brand of job security insurance.Earning a license to drive the big rigs is not that difficult of a task. The demand for over the road drivers remains high and the pay for operating a tractor-trailer is high. The benefits can be incredible, too, making this career a solid choice.What are the requirements? To operate in interstate c
This is a real dilemma and it seems to have gotten worse over the last few years. I think that there are many contributing factors, most of which you have already heard about. The factors include technology, the increased sophistication of buyers, and the re-engineering of the work day in the new millennium.
One more factor to consider: it is not their job to call you back. It is your job to call them. Let’s address this first. Selling is a dance and it is the sales person’s job to lead. Don’t expect them to call you back….ever. It is your job to call them, to inform them, and to serve them. Remember, it is all about them and not about you.
Let’s return to the other factors that have made things harder for sales people. Obviously technology has made the sales person’s job tougher; this includes voice mail, the use of cell phones, BlackBerries, laptops, and caller ID. Busy customers have figured out how to screen their calls and hide from sales people thanks to technology. Caller ID may be biggest culprit since your buyer can hide from you if they want to and many do. One way to handle this issue is use your cell phone’s “block caller ID feature”, which will keep them guessing who is calling.
With increased information available to buyers in the form of wikis, forums, and websites, buyers are relying less on sales people to keep them updated about products and services. Candidly, this works against the buyer since they are not benefiting from the sales person’s superior knowledge. Think about it. You sell the same product day in and day out; when it comes to your product and how it works, you are one of the world’s top experts. Meanwhile, the buyer buys your products
Perfecting the perfect resume style can be tricky. Many job seekers don't really understand the ins and outs of resume creation and only think about their resumes when they are actively seeking other employment. Many recruiters agree that such an approach can actually leave your resume lacking in both style and content.Living Resume StyleDo you have a living or non-living resume? A living resume style is a document that is continually updated over the course of months or years. It isn't simply updated when you are looking for a job
One more factor to consider: it is not their job to call you back. It is your job to call them. Let’s address this first. Selling is a dance and it is the sales person’s job to lead. Don’t expect them to call you back….ever. It is your job to call them, to inform them, and to serve them. Remember, it is all about them and not about you.
Let’s return to the other factors that have made things harder for sales people. Obviously technology has made the sales person’s job tougher; this includes voice mail, the use of cell phones, BlackBerries, laptops, and caller ID. Busy customers have figured out how to screen their calls and hide from sales people thanks to technology. Caller ID may be biggest culprit since your buyer can hide from you if they want to and many do. One way to handle this issue is use your cell phone’s “block caller ID feature”, which will keep them guessing who is calling.
With increased information available to buyers in the form of wikis, forums, and websites, buyers are relying less on sales people to keep them updated about products and services. Candidly, this works against the buyer since they are not benefiting from the sales person’s superior knowledge. Think about it. You sell the same product day in and day out; when it comes to your product and how it works, you are one of the world’s top experts. Meanwhile, the buyer buys your product
You've searched for months for the telecommuting job of your dreams. You've spent countless hours online hunting down a job. You've had the perfect resume crafted and brushed up on your interview skills. And all of the hard work and preparation has now paid off in the form of the perfect job!You scanned the job ad and found the contact information, pasted your cover letter and attached your resume. You pause before you push the send button and think "better make sure that I have everything they need", but then that other voice tells you that
Let’s return to the other factors that have made things harder for sales people. Obviously technology has made the sales person’s job tougher; this includes voice mail, the use of cell phones, BlackBerries, laptops, and caller ID. Busy customers have figured out how to screen their calls and hide from sales people thanks to technology. Caller ID may be biggest culprit since your buyer can hide from you if they want to and many do. One way to handle this issue is use your cell phone’s “block caller ID feature”, which will keep them guessing who is calling.
With increased information available to buyers in the form of wikis, forums, and websites, buyers are relying less on sales people to keep them updated about products and services. Candidly, this works against the buyer since they are not benefiting from the sales person’s superior knowledge. Think about it. You sell the same product day in and day out; when it comes to your product and how it works, you are one of the world’s top experts. Meanwhile, the buyer buys your product
Having the right equipment can make or break you. When we first started out we bought a commercial Embroidery machine and a Clam Shell Heat Press. Our thought process was that we would target companies and schools who needed Embroidery, and Heat Transfers. During our initial due diligence our dealer also showed us a revolutionary screen printing machine called, Direct-To-Garment Printers. We knew we could not compete with other companies with so few tools. With summer approaching, and many businesses gearing up for the summer, we either had to make
With increased information available to buyers in the form of wikis, forums, and websites, buyers are relying less on sales people to keep them updated about products and services. Candidly, this works against the buyer since they are not benefiting from the sales person’s superior knowledge. Think about it. You sell the same product day in and day out; when it comes to your product and how it works, you are one of the world’s top experts. Meanwhile, the buyer buys your product
Lately, private label products have made a tremendous impact on the U.S. market, affecting almost everyone, from producers to retailers to consumers. Private label products are products whose name or brand solely belongs to a specific retailer (e.g. Wal-Mart and Marks & Spencer). Let’s say that you’re in a grocery store. At first you see all those gourmet sandwiches with brands that have long been familiar to you. Then you go to Marks & Spencer and lo and behold, now they’re selling the same type of sandwiches too!Private label products have
I think the solution to this quandary is to position your self as a “knowledge broker” rather than as a sales person. Help your customer get as much information as possible about their problems and issues, along with the possible solutions (I.E. your offering). Keep them updated on other information resources such wikis and forums; become a source of knowledge and insight about their issues. This information will give you power.
The change in the workday and workplace has been huge. Because of technology, people are working longer days and spend less time in the office. Nowadays the new 24/7 work schedule allows people to work from home on their laptops away from the office phones. Many people prefer cell phones over land lines; in this case, take their cue and don’t call them at the office and instead call them on their cell. If this is problem, they will tell you.
How often should you call a customer while praying for a returned call? If I had to give you a ratio of your calls to theirs, a 5 to 1 ratio is a good; I had a sales trainer tell me that once and it made sense at the time. After all, we don’t want to overstep our boundaries. Or, do we?
Maybe a smarter answer is don’t keep score at all. Remember customers get dozens and sometimes hundreds of emails a day; your email can easily get lost in the milieu. The same applies to the voice messages that you have left. You can’t e
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/35789/diggitup-Why-Wont-My-Customers-Call-Me-Back.html">Why Won't My Customers Call Me Back?</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/35789/diggitup-Why-Wont-My-Customers-Call-Me-Back.html]Why Won't My Customers Call Me Back?[/url]
Related Articles:
Performance Appraisal Training
Words In Copywriting and Sales – The Value of One Word Versus Another
Bookmark it:
|