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Digg it UP - The Biggest Marketing Problem
When dealing with foreign investors and franchising in another country often language and interpretation of word meanings can get clouded. Additionally tenses or gender of words can change what a sentence says or means in an agreement. In franchising Internationa
Don't assume you know what they think.
Don't put your own interpretation on what they say.
Use empathy to understand their situation.
Verify what you have heard.
Double-check meanings and terminology.
Repeat your understanding of what they have said,
At present, online printing has caught the attention of many people. Printing processes have been transformed into something easier and faster. More advanced printing equipment has been developed and the internet has become the ultimate source of the answers to d
- It's not having too much competition.
- It's not about money (or the lack thereof).
- And it's not about finding more clients.
No matter whether you're selling to small businesses or corporate clients, the biggest marketing problem is… not knowing what to say.
This isn't a matter of being shy. What I'm talking about are the vast numbers of businesses that aren't putting out the right message to attract more of the right sort of clients.
Even when we have a clear focus on who our audience is, too often we pay scant attention to the message we are giving them. We don't really understand what we should be saying, and thereby waste the opportunity to attract new clients.
How do we fix the problem?
Assuming we have selected the correct target audience (or market segment), we then need to consider the following. Ask, Listen, Verify.
Ask questions of our prospects (ideal clients) to discover:
What their problems are.
Where they feel the pain.
The language they use to describe their situation.
The places they look to seek solutions for their problems.
Listen to what they are saying. Take in the meaning of their words.
Don't assume you know what they think.
Don't put your own interpretation on what they say.
Use empathy to understand their situation.
Verify what you have heard.
Double-check meanings and terminology.
Repeat your understanding of what they have said,
Ever stop to consider what keeps everything from airplane walls to computer cases held together correctly? Without a reliable industrial fastener few things would function as they should. From nuts and bolts to screws and rivets, these fasteners are the unsung he
This isn't a matter of being shy. What I'm talking about are the vast numbers of businesses that aren't putting out the right message to attract more of the right sort of clients.
Even when we have a clear focus on who our audience is, too often we pay scant attention to the message we are giving them. We don't really understand what we should be saying, and thereby waste the opportunity to attract new clients.
How do we fix the problem?
Assuming we have selected the correct target audience (or market segment), we then need to consider the following. Ask, Listen, Verify.
Ask questions of our prospects (ideal clients) to discover:
What their problems are.
Where they feel the pain.
The language they use to describe their situation.
The places they look to seek solutions for their problems.
Listen to what they are saying. Take in the meaning of their words.
Don't assume you know what they think.
Don't put your own interpretation on what they say.
Use empathy to understand their situation.
Verify what you have heard.
Double-check meanings and terminology.
Repeat your understanding of what they have said,
Continuing professional development (CPD) is promoted by the CIPD to support the systematic development and accreditation of its members. The aim is that the continuing search to improve knowledge and skills through exposure to new experiences benefits both the
How do we fix the problem?
Assuming we have selected the correct target audience (or market segment), we then need to consider the following. Ask, Listen, Verify.
Ask questions of our prospects (ideal clients) to discover:
What their problems are.
Where they feel the pain.
The language they use to describe their situation.
The places they look to seek solutions for their problems.
Listen to what they are saying. Take in the meaning of their words.
Don't assume you know what they think.
Don't put your own interpretation on what they say.
Use empathy to understand their situation.
Verify what you have heard.
Double-check meanings and terminology.
Repeat your understanding of what they have said,
Did you know restaurant services in the US is a $430 Billion per year industry? I didn’t.Common sense would suggest that good restaurants be placed in high-income areas such as Silicon Valley. Why then does PaloAlto - Menlo Park - Los Altos have so little
What their problems are.
Where they feel the pain.
The language they use to describe their situation.
The places they look to seek solutions for their problems.
Listen to what they are saying. Take in the meaning of their words.
Don't assume you know what they think.
Don't put your own interpretation on what they say.
Use empathy to understand their situation.
Verify what you have heard.
Double-check meanings and terminology.
Repeat your understanding of what they have said,
Many people turn a beloved hobby into a vocation. They have a gift, a talent screaming for expression. It means doing something that they love. At last, they feel empowered.However, this newfound empowerment is inside the person, not in the changing of car
Don't assume you know what they think.
Don't put your own interpretation on what they say.
Use empathy to understand their situation.
Verify what you have heard.
Double-check meanings and terminology.
Repeat your understanding of what they have said, just to make sure.
Ask enough people so that you get an accurate cross-section of viewpoints.
You can do this by using:
- A specific survey (e.g. over the phone)
- Asking questions during personal sales calls
- Researching industry information
- Reviewing previous client comments/complaints, or
- Asking for feedback via your web site or newsletter.
When you get the right message to the right audience, your prospects will understand the value you offer and raise their hand to say, "Tell me more!" That's the Holy Grail we seek.
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