Digg it UP - Business

Drivng Home the Point - An Outsourcing Story in China
A few years ago, I visited Beijing for the first time. At Beijing airport, I got into a taxi and paid 450 yuan (about US$54) to get to the city. I was horrified to find out later that the normal taxi fare for the same distance was 60 yuan!The next time, I went to Suzhou from Beijing. My local friends advised me to take a plane to Shanghai airport and catch a taxi from there. They told me that the taxi fare from Shanghai airport to Suzhou sh

Offline Advertising Tips
Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few

The power of testimonials … lets look at what a testimonial is by first looking at what type of customers & prospects you have.

Arguably, there is about 6 levels of customers and prospects in your sales funnel and the whole idea of running an efficient sales operation is to move customers through the funnel. So let’s look at the various levels of customers and what these customers are potentially worth for your business.

Level 1 – Target market (market segment)… This group of people are not prospects yet as they don’t know about you, your products or services. This group of suspects are simply identified as being in your niche or market segment. They have not yet responded to you, made an inquiry about your products or services.

Level 2 – Prospects (qualified sales leads)… This group of people have now made some form of contact about your products or services. They have acknowledged your existence and potentially will buy off you.

Level 3 – Customers… The definition of a customer is… a person or entity that has exchanged money for a product or service. Simply put, if no money exchanges hands, they are not a customer. A customer has progressed through the funnel from being just a prospect and is now written up in your sales books. You should have captured as much inform

Has Your Resume Passed Its 'Sell-By' Date?
Savvy job seekers know that it's important to freshen-up their resume frequently to suit the needs of different jobs. Even if the outline of a resume stays the same, data needs to be regularly updated to take account of recent career progress.Upgrading a resume means more than simply adding the latest job or promotion to a list under the heading of 'work experience'. If your resume's been gathering mothballs, here are seven ways you can giv

s operation is to move customers through the funnel. So let’s look at the various levels of customers and what these customers are potentially worth for your business.

If Workaholism is Making You Exhausted, Give Yourself a Well-Needed Break
How easy it can be to get caught up with work so much that ends up consuming us. By drive or necessity, we work long hours, sometimes not even getting days off, to finish important jobs or to earn that extra money we need for living. Those little hints your body gives like memory lapses, going on "auto pilot" or being irritable are all signs that you need time to chill out. Though it's noble and commendable to have a strong work ethic, we all need

they don’t know about you, your products or services. This group of suspects are simply identified as being in your niche or market segment. They have not yet responded to you, made an inquiry about your products or services.

The Physics Of Customer Service
That probably sounds a little too technical doesn't it? Does it even make sense? How can physics relate to customer service? It's very, very simple.Every single customer service action can and will lead to a customer reaction.Whenever you deal with a customer service issue, big or small, there will be an outcome. That outcome can be hugely satisfying for both you and your customer or it can be a total nightmare that ends in legal act

sales leads)… This group of people have now made some form of contact about your products or services. They have acknowledged your existence and potentially will buy off you.

How to Decide Which Job Offer is Right For You
Congratulations! You’ve been actively searching for a job, and now you have three offers on the table. Which job offer is right for you at this time in your career, and which job will be the best fit for your lifestyle? Don’t automatically assume the employer with the biggest salary offer is the one you should work for.Suppose the job with the largest paycheck is the one with the longest commute. With the rising cost of transportation, y

exchanged money for a product or service. Simply put, if no money exchanges hands, they are not a customer. A customer has progressed through the funnel from being just a prospect and is now written up in your sales books. You should have captured as much information as you can about this person, as you’ll want to contact them in the future and hopefully move them further through your sales funnel.

Level 4 – Members … A member is the next level of customer. Simply, these people buy off you multiple times. They come back for more products and services off you. These customers should be clearly defined in your books as star members, with membership numbers, or membership cards. Certainly, a member is more likely to purchase a new offering from your company than just a customer that has purchased one thing off you once. Once you have a member, your only objective for this level of customer is to CONVERT them to the next level

Level 5 – Advocates… This customer is the one that gives you referrals. Referrals can be in the form of letters of endorsement, audio, or video telling others about their experiences they have had with your products or services. These are very sticky customers, and most likely will continue to purchase more goods and services off you in the future. They act as

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In any cleaning operation the cleaning supervisor or company owner is probably the most important person who can motivate cleaning crews to take pride in their work. But how one can motivate, instruct, communicate and lead the cleaning staff?

Recently a Think Tank questioned the steel used in the giant Chinese Dam Project. The massive project is clearly the largest in the World and a bold step for China. Yet some feel too many corners were cut and not enough new technologies were used, they are even questioning the quality of the steel inside the dam, type of concrete mix used

I’ve found that most business owners like to ask virtually everyone they know about their marketing, advertising or design – they’ll ask their friends, family, colleagues, other graphic designers, and in some rare cases even the family pet. You’d be amazed at how often companies run their business like this – and it's a HUGE mistake. If you run your business this way don’t feel badly, but you've got to change things if you want to stay in business. I'll point you in the right direction with this article.

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Digg it UP - The Six Levels Of Prospects And Customers That Can Materially Increase Your Profits

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