Tags |
|
|
Links |
|
|
Digg it UP - The Art of Making Prospects vs. Selling
We've all heard the jokes about car salesmen, especially used car salesmen. We have a picture in our minds of these shady characters we wouldn't trust with our pencils let alone with selling us an automobile. The truth is, car salesmen have a tough job. Think you want to sell cars for a living? You might want to read what follows first.In spite of what most people think, selling cars is not as simple as just showing somebody an automobile and getting them to sign on the bottom line. The car selling process for a salesman is actually quite involved with many steps along the way.For starters, most of the large car dealers have a sales force. This sales force is broken up into teams and shift
"There's no avoiding it. The eternal search for sustainable competitive advantage is leading us straight into the squishy softness of culture and character. Many business people won't like it. They won't be comfortable talking with colleagues about trust, honesty, purpose, values, and other topics out of the self-help section of the bookstore. They will have to face the fact that they will likely be eaten alive by competitors who confront these issues with relish." — Geoffrey Colvin, "The Changing Art of Becoming Unbeatable," Fortune MagazineAll organizations have access to more-or-less the same resources. They draw from the same pool of people in their markets or geographic areas. And they can all lea
The purpose of a business development letter is to create prospects. The purpose of a sales letter is to sell your company and its products to prospects. Most marketers confuse the two. They are two separate letters. Marketers think a business development letter sells products. It does not... at least, the effective ones do not. Instead, business development letters sell credibility and reputation. Business development letters make people want to hear about your products (sales are then ac
Pepper spray is an inflammatory agent which is used to inflame the eyes and cause breathing difficulties, which in turn can cause a person who is attacking you to be put into a position where they are unable to cause any damage to you or your property. When a person is sprayed their eyes will literally clamp shut meaning they cannot see at all. If the person is standing, they will immediately be brought to their knees in a coughing fit and will be left with the ability to breath only small amounts of air, enough so that it is uncomfortable, but not restricted so much that it is life threatening.Although the effects of pepper spray depend on the strength of the spray, you can generally expect to disable
The purpose of a business development letter is to create prospects. The purpose of a sales letter is to sell your company and its products to prospects. Most marketers confuse the two. They are two separate letters. Marketers think a business development letter sells products. It does not... at least, the effective ones do not. Instead, business development letters sell credibility and reputation. Business development letters make people want to hear about your products (sales are then a
Evidence uncovered by Faunal experts Redding and Lehner prove it...It was not slaves who built the great pyramids. It was gangs of motivated, dedicated, and well organized individuals who had a purpose......And over 4500 years later, when viewing the astonishing accomplishments of the great pyramid builders through modern Directive Communication psychology, we find patterns. And the pyramids themselves conceal a mysterious code that illuminates the force of superior leadership.The illuminating wealth of this systematic leadership proficiency was developed over centuries. It took hundreds of years to perfect, but only one dynasty to destroy.The first pyramids were built insid
The purpose of a business development letter is to create prospects. The purpose of a sales letter is to sell your company and its products to prospects. Most marketers confuse the two. They are two separate letters. Marketers think a business development letter sells products. It does not... at least, the effective ones do not. Instead, business development letters sell credibility and reputation. Business development letters make people want to hear about your products (sales are then a
In articles I’ve written over the years, I have used “laissez-faire,” a term more frequently used to characterize governments than businesses, to describe a rather laid-back management style. When I use this term, I am referring to management personnel who put very little pressure on employees to achieve their full potential by pushing them toward peak performance levels.Laissez-faire managers had much rather maintain a stress-free relationship with their personnel than face the antagonistic environment that sometimes arises when employee confrontations become necessary. They rarely “push” their people; they allow each employee to set his or her own performance standards.Now Judith M. Bardwick
The following are typical scenarios encountered by common carriers by customers who wish to ship a package. They are affectionately known as the "Cardinal Sins of Shipping." Find out what you should and should not do when preparing your packages for shipping.Q) Should I wrap my package in brown paper before bringing it to the store to ship?A) NO, NO, NO! Brown paper is cardinal sin #1 in shipping. The ONLY thing on the outside of a box should be the label that is printed with the "ship from" and "ship to" information on it. If you wrap a package in brown paper, and the package goes along the conveyor belt during the sorting process in several sorting facilities, it has the potential to be bumpin
Most bank marketers I worked with did not understand that simple fact. I have come to realize that most marketers do not understand the purpose of sales versus business development letters. Even the most sophisticated bank marketers in New York, San Francisco, Dallas and Chicago did not understand. They thought business development and sales letters to be the same thing. They are not.
The first and most basic rule of business development communication is this: The recipient of a letter is not a prospect to whom something can be sold. He or she is a stranger. To become a prospect, a response to a business development ef
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/36271/diggitup-The-Art-of-Making-Prospects-vs-Selling.html">The Art of Making Prospects vs. Selling</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/36271/diggitup-The-Art-of-Making-Prospects-vs-Selling.html]The Art of Making Prospects vs. Selling[/url]
Related Articles:
Managing Garment Merchandising
Choosing an Answering Service: Part I
Effective Presentations - 5 Ways to Assess Your Performance
Bookmark it:
|