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  • Digg it UP - Fear of Rejection

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    e learn that this cat and mouse game is all part of the sales ritual. It all starts with no.

    While not of all us are cut out for sales, fear of rejection can be overco

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    It is legend in sales that selling starts with the word “no” or starts with an objection, which is sales vernacular for a reason not to buy. Objections are really requests for information. It is the sales rep’s job to help the buyer understand the product better. Objections help the sales rep move the sales process along; thus, no can be an “enabling sales technology”. Yet, the word no can be disabling for many.

    Buyers will automatically say no even when they mean yes. Ever walk into a shoe store and have a sales rep ask, “Do you need any help?” Invariably, we say, “No.” Then we turn to the shoe rack and pick out a shoe and then ask the same sales rep for help. Shoe sales people learn that this cat and mouse game is all part of the sales ritual. It all starts with no.

    While not of all us are cut out for sales, fear of rejection can be overco

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    or information. It is the sales rep’s job to help the buyer understand the product better. Objections help the sales rep move the sales process along; thus, no can be an “enabling sales technology”. Yet, the word no can be disabling for many.

    Buyers will automatically say no even when they mean yes. Ever walk into a shoe store and have a sales rep ask, “Do you need any help?” Invariably, we say, “No.” Then we turn to the shoe rack and pick out a shoe and then ask the same sales rep for help. Shoe sales people learn that this cat and mouse game is all part of the sales ritual. It all starts with no.

    While not of all us are cut out for sales, fear of rejection can be overco

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    abling sales technology”. Yet, the word no can be disabling for many.

    Buyers will automatically say no even when they mean yes. Ever walk into a shoe store and have a sales rep ask, “Do you need any help?” Invariably, we say, “No.” Then we turn to the shoe rack and pick out a shoe and then ask the same sales rep for help. Shoe sales people learn that this cat and mouse game is all part of the sales ritual. It all starts with no.

    While not of all us are cut out for sales, fear of rejection can be overco

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    sales rep ask, “Do you need any help?” Invariably, we say, “No.” Then we turn to the shoe rack and pick out a shoe and then ask the same sales rep for help. Shoe sales people learn that this cat and mouse game is all part of the sales ritual. It all starts with no.

    While not of all us are cut out for sales, fear of rejection can be overco

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    e learn that this cat and mouse game is all part of the sales ritual. It all starts with no.

    While not of all us are cut out for sales, fear of rejection can be overcome by a simple technique called systematic desensitization. Oddly enough, the more you do something the easier it becomes, while conversely the less you do something the harder it becomes. The single best way to confront our fear of rejection is to do what scares us the most. In the shoe sales person’s case, he or she confronts the fear by continually asking the question, “May I help you?” The sales rep becomes desensitized to the rejection through repetition.

    Another example is the fear of public speaking; some studies have shown the fear of public speaking to be greater for some people than the fear of death. They avoid speaking publicly at all costs. Yet, the best way to bea

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