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  • Digg it UP - How To Differentiate Anything - Including Your Products

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    unique.

    It starts and ends with you. Never forget that.

    During my corporate sales training programs and the annual Boot Camps I do - I always make a point of saying this, "If I

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    You will always command a higher price if your product is better than your competitor's product.

    The first step to becoming better is being different. This is easy to say and hard to do.

    If you believe any of your products are commodities you probably don't understand the last sentence.

    Products don't turn themselves into commodities - salespeople do it.

    If you truly believe in the concept of differentiation - there are simply no commodities on this planet.

    You have it all wrong if you believe your customers buy your products because they believe your products are unique in some ways.

    What really happens is your customers and prospects are attracted to your products because you (The seller) believe your products are unique.

    It starts and ends with you. Never forget that.

    During my corporate sales training programs and the annual Boot Camps I do - I always make a point of saying this, "If I

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    do.

    If you believe any of your products are commodities you probably don't understand the last sentence.

    Products don't turn themselves into commodities - salespeople do it.

    If you truly believe in the concept of differentiation - there are simply no commodities on this planet.

    You have it all wrong if you believe your customers buy your products because they believe your products are unique in some ways.

    What really happens is your customers and prospects are attracted to your products because you (The seller) believe your products are unique.

    It starts and ends with you. Never forget that.

    During my corporate sales training programs and the annual Boot Camps I do - I always make a point of saying this, "If I

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    >If you truly believe in the concept of differentiation - there are simply no commodities on this planet.

    You have it all wrong if you believe your customers buy your products because they believe your products are unique in some ways.

    What really happens is your customers and prospects are attracted to your products because you (The seller) believe your products are unique.

    It starts and ends with you. Never forget that.

    During my corporate sales training programs and the annual Boot Camps I do - I always make a point of saying this, "If I

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    they believe your products are unique in some ways.

    What really happens is your customers and prospects are attracted to your products because you (The seller) believe your products are unique.

    It starts and ends with you. Never forget that.

    During my corporate sales training programs and the annual Boot Camps I do - I always make a point of saying this, "If I

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    unique.

    It starts and ends with you. Never forget that.

    During my corporate sales training programs and the annual Boot Camps I do - I always make a point of saying this, "If I were selling single ply toilet tissue, I could differentiate mine from the competition."

    Well glory be, I'm in Park City Utah last year doing a sales training assignment at a combo ski/golf resort. And what do I see sitting on a shelf in the bathroom - a roll of toilet tissue.

    Not an ordinary roll mind you, a differentiated roll of single ply toilet tissue. It was wrapped in dark brown paper and had the words "Emergency Backup" prominently displayed.

    All tissue paper is wrapped, but the paper in my room was wrapped in differentiation and no doubt presented to the buyer as a better alternative to his current product.

    Your product just needs to be a little different to be considered better.

    The list of what can be differen

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