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Digg it UP - Selling Is A Lot Like Farming
To clarify and best describe the 3 kinds of marketing, it is necessary to lay out how customers are found, and why they respond to various approaches.There are three markets:1) "I've decided to buy something, and I'm actively looking."2) "I've been thinking of buying something but have been putting it off."3) "I didn't realize your product/service could do that for me - affordably."Scenario #1 is usually for com
Sure enough, it wasn't too long after that that I was passing hi
Always be professional, do not fall into the old friends trap, you will lose more than you will ever be able to gain back. I have had a few occasions where I was doing business as a consultant and I was asked if I could attend a social event to celebrate the success of the project. I was pleased that the company had asked me and I graciously accepted. The event was on a Saturday afternoon so I dressed appropriately for a BBQ.When I got to the event, everyone else was dressed the same way except t
One of my most vivid memories was that everyday I would hear the sales manager ask the salesmen what they had sold that day. The sales process for product that we sold had an average gestation period of about two months, so typically the reply from the salesman would invariably be that they hadn't sold anything that day. As the sales manager, he knew whether or not we had sold anything. He didn't have to ask us. But the reason that he like to ask us out loud was because he liked to hear us confess in front of the entire office, that we hadn't sold anything that day. It wasn't that he was mean or anything like that, but I just think he thought it was funny. Anyway, for the first month or so, I was given a reprieve and was never confronted in such a manner. I guess I was given temporary immunity to allow time for me to ramp up. Nevertheless, I remember coming home and thinking about how I would reply to my boss when the time came for him to ask me that question. It was inevitable, and I knew that the day would soon arrive. Being prideful as I was, I was determined to come up with a good answer so that I wouldn't be shown up in front of everybody. But up till that point, I still hadn't sold anything, so I wasn't sure what I'd say so I gave it a lot of thought.
Sure enough, it wasn't too long after that that I was passing hi
The young man who is running Hezbolla in Lebanon has told CNN news that he does not want his organization to be called an international terrorist group anymore. Of course I say how does it feel to Want? What are we supposed to call them? I got to thinking about this and doing a little brainstorming and I came up with a few ideas and if you are an International Terrorist Organization member you probably will not like them.If an organization is an international terrorist group then I am not sure wh
One of my most vivid memories was that everyday I would hear the sales manager ask the salesmen what they had sold that day. The sales process for product that we sold had an average gestation period of about two months, so typically the reply from the salesman would invariably be that they hadn't sold anything that day. As the sales manager, he knew whether or not we had sold anything. He didn't have to ask us. But the reason that he like to ask us out loud was because he liked to hear us confess in front of the entire office, that we hadn't sold anything that day. It wasn't that he was mean or anything like that, but I just think he thought it was funny. Anyway, for the first month or so, I was given a reprieve and was never confronted in such a manner. I guess I was given temporary immunity to allow time for me to ramp up. Nevertheless, I remember coming home and thinking about how I would reply to my boss when the time came for him to ask me that question. It was inevitable, and I knew that the day would soon arrive. Being prideful as I was, I was determined to come up with a good answer so that I wouldn't be shown up in front of everybody. But up till that point, I still hadn't sold anything, so I wasn't sure what I'd say so I gave it a lot of thought.
Sure enough, it wasn't too long after that that I was passing hi
Developing Your Business Image: You need the right items to provide information about your company to many different people, including employees, investors, existing and potential clients and the media. Your company?s success will depend upon how well you communicate the information about your business, and that depends on how well you prepare collateral marketing items such as company and product fact sheets, logos, brochures, websites, newsletters, press releases, biographies of key employ
Sure enough, it wasn't too long after that that I was passing hi
You don’t need any specific kind of experience to be a Mystery Shopper. However, before you take the plunge to become one, you should carefully introspect and evaluate your skills.Certain personal qualities are instrumental in becoming a good mystery shopper:Good communication skills both verbal and written. You need written skills to report your experiences in a comprehensible manner and verbal skills to carry on basic conversation with the employees of the businesses you visit.
Sure enough, it wasn't too long after that that I was passing hi
Though there are enough ideas to propel one’s fundraising ambition, there are certain ground rules to follow while attempting to raise funds. First of all you may need to define in concise terms, everything about your project and its objectives. Ask yourself, how your fundraising effort helps society as a whole. How many people will get the benefit? What exactly are you going to do with those funds? Will it help you to grow personally and socially?Once you’ve laid a solid groundwork, look for fre
Sure enough, it wasn't too long after that that I was passing him in the hall one day and he shot out "Hector, what did you sell today?" I garnered all of my courage, I set myself steady, I looked him in the eye and I said, "Well boss, the way that I see it, selling is a lot like farming..." and then I paused for dramatic effect. Now remember, he liked to ask this question as he just happened to be passing you in the hallway and he seldom slowed down to even hear your reply, since typically the replay was always the same, "nothing." But this time, I saw him stop in his tracks and I knew I had his attention. He looked at me and asked me "What do you mean selling is a lot like farming?" So I continued, "Well, first you have to plow the land, then you have to plant the seeds. Then, with a little bit of luck, if it rains at just the right time, and a little patience, you should have a nice bumper crop. He stood there looking at me for a moment, not saying anything. I could tell that I had stretched his imagination. He was sort of slack-jawed and then he said, "you know, I never thought of it like that before." "You're right". And then he walked off. And believe it or not, I never again heard him ask that question of anyone ever again.
Selling is a lot like farming. The poor farmer works hard and busts his rump in the spring. He plows and he plants. He knows that if he doesn't get the seeds in the ground in t
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