Tags |
|
|
Digg it UP - What Does Your Penny-Pinching Friend Have To Do With Self Storage Marketing?
Along with conventional advertising and below the line activities, organizations and corporate bodies have come to realize that they need to invest in trade shows in order to create maximum recall for their product or brand name. There are several benefits to participating in a trade show. Some of them are:A trade show offers the manufacturer a direct platform to interact with the very peopl
You know what I mean, stuff like: Secure Access, On-Site Managers, 24 Hour Surveillance, We Match Any Competitors Prices, Blah, Blah, Blah…
Everybody says that stuff, be bold, be different and by all means, don’t copy everybody else.
In our next message, we’ll discuss the 4th and final step to cracking the marketing code. This is a step that many are afraid to take, but is so brutally critical to
The PrincipleI remember reading about the Rhino Principle in Forbes Magazine a few months ago. The basic theme behind it is doing what the rhino does best: Charge! The rhino as an animal has survived for so many years because of its undying single-mindedness and natural aggressiveness towards achieving a single goal. The rhino is not particularly clever, nor is it unsusceptible to the other
They invite you to dinner to discuss something “very important”. You have no clue what this “very important” subject is, but they’ve peaked your curiosity and accept their invitation. You have other things to do but are dying to know what’s so darn important that they’re willing to buy you dinner. After all, this friend is the biggest penny-pincher you know, they never buy you anything, let alone dinner!
They pick you up from the office and take you to the nicest restaurant in town. You think to yourself: “Wow, this must be really important if they’re taking me here!”…
After a brief wait in the lounge, you are seated at the dinner table with your friend and you place your drink order.
You just can’t take it any longer, you break the tension with a question: “So, what is this very important thing you need to discuss with me?”
They reply with, “Oh, nothing, it’s not a big deal”
They continue, “I just need you to call this phone number or stop in at this address and give them your credit card number”
“What on earth are you talking about, have you lost your mind?” you exclaim.
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll end this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card info?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a decision to take profit generating action in your favor. You might call this the “body copy” or “main text” of a print piece or the majority of any advertisement.
Call it what you will, but it is absolutely critical that you give the recipient of your advertisement a good reason to accept your offer or to do business with you.
This copy should differentiate you from one or more of your 3 forms of competition, provide emotional triggers to the recipient’s hot buttons and work with the major human motives.
But, when it comes to self-storage marketing, you absolutely must communicate why they should choose you over the facility down the street. Your reasons better not be the canned fluff that everybody else uses…
You know what I mean, stuff like: Secure Access, On-Site Managers, 24 Hour Surveillance, We Match Any Competitors Prices, Blah, Blah, Blah…
Everybody says that stuff, be bold, be different and by all means, don’t copy everybody else.
In our next message, we’ll discuss the 4th and final step to cracking the marketing code. This is a step that many are afraid to take, but is so brutally critical to y
Business cards help businesspeople present a good company image by highlighting the services provided by a particular company. They can also help to enhance the personal image of a businessperson. Production and printing costs of business cards are low, but benefits are high, as they make a statement in the business world. As a result, the market value of business cards is high.Business card
After a brief wait in the lounge, you are seated at the dinner table with your friend and you place your drink order.
You just can’t take it any longer, you break the tension with a question: “So, what is this very important thing you need to discuss with me?”
They reply with, “Oh, nothing, it’s not a big deal”
They continue, “I just need you to call this phone number or stop in at this address and give them your credit card number”
“What on earth are you talking about, have you lost your mind?” you exclaim.
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll end this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card info?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a decision to take profit generating action in your favor. You might call this the “body copy” or “main text” of a print piece or the majority of any advertisement.
Call it what you will, but it is absolutely critical that you give the recipient of your advertisement a good reason to accept your offer or to do business with you.
This copy should differentiate you from one or more of your 3 forms of competition, provide emotional triggers to the recipient’s hot buttons and work with the major human motives.
But, when it comes to self-storage marketing, you absolutely must communicate why they should choose you over the facility down the street. Your reasons better not be the canned fluff that everybody else uses…
You know what I mean, stuff like: Secure Access, On-Site Managers, 24 Hour Surveillance, We Match Any Competitors Prices, Blah, Blah, Blah…
Everybody says that stuff, be bold, be different and by all means, don’t copy everybody else.
In our next message, we’ll discuss the 4th and final step to cracking the marketing code. This is a step that many are afraid to take, but is so brutally critical to
From Bank of America to your local Corner Store, taping in to the growing Hispanic market is becoming more important every day to improve their Bottom Line. With the rapid growth of the Hispanic population, (Hispanics accounted for about half the growth in the U.S. population since 2000), NOT knowing Spanish can actually be a liability to your business.In the past, the only reason to learn S
I’ll end this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card info?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a decision to take profit generating action in your favor. You might call this the “body copy” or “main text” of a print piece or the majority of any advertisement.
Call it what you will, but it is absolutely critical that you give the recipient of your advertisement a good reason to accept your offer or to do business with you.
This copy should differentiate you from one or more of your 3 forms of competition, provide emotional triggers to the recipient’s hot buttons and work with the major human motives.
But, when it comes to self-storage marketing, you absolutely must communicate why they should choose you over the facility down the street. Your reasons better not be the canned fluff that everybody else uses…
You know what I mean, stuff like: Secure Access, On-Site Managers, 24 Hour Surveillance, We Match Any Competitors Prices, Blah, Blah, Blah…
Everybody says that stuff, be bold, be different and by all means, don’t copy everybody else.
In our next message, we’ll discuss the 4th and final step to cracking the marketing code. This is a step that many are afraid to take, but is so brutally critical to
My grandmother has always taken an interest in my personal and professional undertakings but I was still surprised when she expressed the desire to learn more about my job as a merchant account manager (not exactly a titillating position). During the course of our discussion, I explained that we generally charge between 1.5% and 1.75% for retail transactions (depending on the type of card) and ove
Now, you need to deliver the goods. Help them make a decision to take profit generating action in your favor. You might call this the “body copy” or “main text” of a print piece or the majority of any advertisement.
Call it what you will, but it is absolutely critical that you give the recipient of your advertisement a good reason to accept your offer or to do business with you.
This copy should differentiate you from one or more of your 3 forms of competition, provide emotional triggers to the recipient’s hot buttons and work with the major human motives.
But, when it comes to self-storage marketing, you absolutely must communicate why they should choose you over the facility down the street. Your reasons better not be the canned fluff that everybody else uses…
You know what I mean, stuff like: Secure Access, On-Site Managers, 24 Hour Surveillance, We Match Any Competitors Prices, Blah, Blah, Blah…
Everybody says that stuff, be bold, be different and by all means, don’t copy everybody else.
In our next message, we’ll discuss the 4th and final step to cracking the marketing code. This is a step that many are afraid to take, but is so brutally critical to
Restructuring, redundancy, redeployment; mergers, acquisitions; downsizing, upsizing, expansion, streamlining; cost cutting, cost savings, cost justifications.All the above signal change, and if you're like most people, change might just sit a bit uneasily with you. This is true whether you're changing where your desk is positioned or changing jobs. It's very rare to have no reaction to chan
You know what I mean, stuff like: Secure Access, On-Site Managers, 24 Hour Surveillance, We Match Any Competitors Prices, Blah, Blah, Blah…
Everybody says that stuff, be bold, be different and by all means, don’t copy everybody else.
In our next message, we’ll discuss the 4th and final step to cracking the marketing code. This is a step that many are afraid to take, but is so brutally critical to your self storage marketing success that ignoring it will cost you an untold amount of cash…
Copyright 2006 Derek Naylor
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/3645/diggitup-What-Does-Your-PennyPinching-Friend-Have-To-Do-With-Self-Storage-Marketing.html">What Does Your Penny-Pinching Friend Have To Do With Self Storage Marketing?</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/3645/diggitup-What-Does-Your-PennyPinching-Friend-Have-To-Do-With-Self-Storage-Marketing.html]What Does Your Penny-Pinching Friend Have To Do With Self Storage Marketing?[/url]
Related Articles:
The Most Perfect Businesses Often Fail
Parking Signs and Property Signs
Bookmark it:
|