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Digg it UP - Race To The Bottom
Check any Yellow Pages directory heading from one year to the next and see how many ads disappear, or reduced in size.Here are some little secrets that your Yellow Pages rep will never tell you but may save you a small fortune.1. A colored ad will double the amount of calls that you will receive over a black and yellow ad. The truth: There is no study by any independent research firm that verifies any increase in calls. Many large advertisers
And so the race to the bottom has begun. As the phone calls between your competitor and yourself continue, the p
Whether you choose to do your own books and accounting or hire those services out there are a few things you should know first.A good book keeping service will normally charge you around $200 -500 per month while you are still somewhat small and you can receive: Profit and Loss Statements; Balance Sheets; Bill Paying Services; Checking Account Reconciliation; Journal Reconciliation; Tax Information Preparation; Tax Return Filing; Etc.If you ar
Behind a large desk, your prospect sits with the final two bids spread out before him. As he combs through the proposals, he contemplates which company to choose.
Then it happens. His phone rings. On the other end of the phone is your biggest competitor. “I just wanted to see if there were any questions you had,” he casually announces.
“Well, not particularly. This is a harder decision than I thought it would be,” the prospect responds. “The prices are about the same, the products are really similar, and I think both companies would do a good job with service,” he continues.
“Let me do this,” your competitor chimes in. “I want to go talk to my manager; I think we may be able to sharpen our pencils here,” he says in a fake, contemplative tone.
Your prospect receives a revised bid from your competitor and calls you to inform you that his decision has just gotten a little easier. You sputter and reel, “Well, hold on. Let me make a few phone calls. Can I give you a call right back?”
And so the race to the bottom has begun. As the phone calls between your competitor and yourself continue, the pr
Everyone has heard of the streams of illegal aliens that are crossing into America. We know that they’re coming here to better their lives, to find work.But, what kind of work are they finding? Are they becoming police officers? Firemen? Doctors? Lawyers?No. In many cases they are taking low paying jobs in service related industries like lawn maintenance, painting, restaurants, and… janitorial.Now, you might think that having an ille
Then it happens. His phone rings. On the other end of the phone is your biggest competitor. “I just wanted to see if there were any questions you had,” he casually announces.
“Well, not particularly. This is a harder decision than I thought it would be,” the prospect responds. “The prices are about the same, the products are really similar, and I think both companies would do a good job with service,” he continues.
“Let me do this,” your competitor chimes in. “I want to go talk to my manager; I think we may be able to sharpen our pencils here,” he says in a fake, contemplative tone.
Your prospect receives a revised bid from your competitor and calls you to inform you that his decision has just gotten a little easier. You sputter and reel, “Well, hold on. Let me make a few phone calls. Can I give you a call right back?”
And so the race to the bottom has begun. As the phone calls between your competitor and yourself continue, the p
There appears to be quite a discrepancy of data about the number of carwashes in the United States. Then there are different types of carwashes; Fixed and mobile. Amongst the fixed site carwashes there are coin-op self serve washes, Flex Service Robotic, Conveyor Conventional, Gas Station Rollover and the Touchless automatic.You can pick up a carwash survey from any of the four major industry magazines or the co-marketed service industry magazines like
“Well, not particularly. This is a harder decision than I thought it would be,” the prospect responds. “The prices are about the same, the products are really similar, and I think both companies would do a good job with service,” he continues.
“Let me do this,” your competitor chimes in. “I want to go talk to my manager; I think we may be able to sharpen our pencils here,” he says in a fake, contemplative tone.
Your prospect receives a revised bid from your competitor and calls you to inform you that his decision has just gotten a little easier. You sputter and reel, “Well, hold on. Let me make a few phone calls. Can I give you a call right back?”
And so the race to the bottom has begun. As the phone calls between your competitor and yourself continue, the p
How many of you think networking is overrated?I used to think so. Not until recently I started realizing that everything I have (my apartment, my car and my real estate) and everyone I know (my boyfriend, my friends, my colleagues) are all results of my past networking. Networking is a fancy word for building relationship. Most people think networking is planned activities that only happen in a defined space for a short period of time (i.e. drinki
Your prospect receives a revised bid from your competitor and calls you to inform you that his decision has just gotten a little easier. You sputter and reel, “Well, hold on. Let me make a few phone calls. Can I give you a call right back?”
And so the race to the bottom has begun. As the phone calls between your competitor and yourself continue, the p
Love him or hate him, small business owners need to take stock in some of the tactics the “King Of All Media” has used to create an veritable empire of raving fans who consume every word, product and affiliate he endorses.Regardless of whether you like him or not he undeniably has left an indelible mark on a huge marketplace. Small businesses should strive to achieve a similar thing in their own market.” Vee and Miller, who consistently urge and persu
And so the race to the bottom has begun. As the phone calls between your competitor and yourself continue, the prices keep dropping as the prospect sits in amazement at how fast things can change. The fax machine is humming and the emails are flying as each company continues to sweeten the deal.
However, the truth is bitter. The flurry of last minute price reductions has diminished everything you have worked so hard to establish. You have thrown your reputation, your ability to be trusted, and your integrity under the bus in the false sense that it will help you win the sale. You have left your prospect wondering why these prices weren’t possible weeks ago when you first starting talking with him about the details of the contract. Now, he sits at his desk questioning everything, and it is all your fault.
Your last minute changes are not creating a greater desire for your product; they are creating doubt and indecision. By bringing the validity of your original price into question, you are now bringing the validity of everything into question.
The minute you allowed the conversation to focus completely on price, you admitted to the prospe
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