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    How Well do Employers Really Know What Their Staff Want?
    A major problem for business owners and employers today is getting the best employees and then keeping them. Sounds easy, but any employer will tell you that these activities take up the most time and have the biggest impact on business results. So how do you go about retaining the good people once you’ve found them?<
    nt Management, or Strategic Ac
    DVD for Builders - 4 Principles for Using DVD's in Trade Shows
    Keep these four principles in mind when using video in a trade show. If you follow these rules you will impress your visitors and have the best opportunity to convert prospects into clients.1) Make sure that your DVD/video loops to your main action or message every 25-30 seconds. For example, if you have in-house d
    In recent years many companies have implemented some form of Key Account Management (also sometimes called National Account Management, or Strategic Acc
    Franchisor Rights in International Franchising and Injunctive Relief
    International Franchising is a tricky business and different cultures varying in their levels of integrity, yet as a franchisor it is important to extent brand name, collect royalties and to do so in as many parts of the world as possible. It makes since therefore to take a few risks, knowing that issues will arise. have implemented some form of Key Account Management (also sometimes called National Account Management, or Strategic Ac
    How to Put Law & Order into Marketing Your Legal Practice
    First in a series of three articlesRegardless of your law firm’s focus – criminal, civil, corporate, family, business, etc. – the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development. Relying on referrals does not a strategy make! And waiti
    Key Account Management (also sometimes called National Account Management, or Strategic Ac
    NACS 2006 Trade Show Review
    I visited the NACS, National Association of Convenience Stores, this past week. It is a trade show and conference event for everyone involved in selling to or running convenience stores.If your beverage or other product can be sold at convenience stores, this show is for you. It is visited by buyers from distribut
    ometimes called National Account Management, or Strategic Ac
    Successful Marketing Your Small Business Can Afford
    Small businesses worry about marketing. Spending money on marketing makes a business owner anxious—what if it doesn’t generate returns? Not spending money can also make a business owner nervous—what if customers don’t know about the company?It can be tough enough to generate profits, reinvest in the company and m
    nt Management, or Strategic Account Management) to address the needs of important customers.

    Key Account Management (KAM) is a systematic process

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