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What Word Do You Own?
When I hear the word pyschology, I think of Dr. Phil.When I hear the word motivation, I think of Tony Robbins.When I hear the word marketing, I think of Seth Godin.And when I hear the word closeout, I think of my Dad.Why?Because each of those people are individuals who, in MY mind, have the most expertise about, and most association with a particular word. That’s called word ownership.In terms of personal branding, however, word ownership i

paign that doesn’t match their website, marketing materials or sales message. Outside consultants who develop these ad campaigns focus more on graphics than they do on message. If you’re not attracting those prospects most likely to buy from your company, you’re missing a huge opportunity.

That’s what a targeted marketing message is all about. It’s having one coherent message coming from all parts of your organization. You know what your strengths are and they’re reflected in all the materials that communicate to your prospects.

By developing a consistent message, you’re less likely to confuse your prospects. They know who you are

Careers Working in Government
If you are looking for a job in cannot find one then there is a government job ready for you. The government continually wastes taxpayer’s money and hires people needlessly to push around paper. Of course we all know the government paperwork reduction act is supposed to limit the amount of paperwork and trees we cut down, but that initiative is not going nowhere very fast as we all know. Therefore the government is hiring and spending more of our money to hire folks who do not deserve a job.If you do not deserve a job becaus

In my 20+ years as a sales rep, I was always confused by the tension in most companies between sales and marketing. In fact, the general attitude between these departments is open disdain for each other’s function. Marketing believes it’s their advertising that convinces prospects to buy. I’ve worked with many marketing people who think they bring in great leads, and all sales people have to do is answer the phone and they’ll make a sale. The sales department is usually of the opinion that marketing spends a lot of money to get a ‘few decent prospects’.

So, who is right? And, how can any business lessen the tension between sales and marketing and get everyone in the company on the same page? It’s quite simple. The common link that runs through both departments is the message you give to customers to inform them about your product or service.

What is the Best Marketing Message for Your Business?

The easiest way to determine your marketing message is to talk to your current customers. Here are a few reasons why:

- They know why they bought your product.
- They know what they like about your company.
- They were once prospects evaluating your products, so who better to tell you what was the tipping point for them that made them buy?

Many companies make the mistake of thinking that fancy graphics or a celebrity spokesperson will bring in better leads. It’s the message within an ad that captures attention, not the pictures. If you have a message that resonates with ‘like minded’ individuals, they are pre-qualified prospects. If you have a celebrity spokesperson, make sure they are bringing a message to the market that attracts the right kind of prospect. Some talking head saying you’re great guys to work with doesn’t tell anyone what they need to know in order to consider your company. Most celebrities are paid, so they don’t have a lot of credibility. You’re better off picking a spokesperson who is the same type of person your prospect is. They will have a better chance to connect and be heard.

Once you’ve spoken with enough current owners, develop 3 bullet points that highlight why these people bought your product.

Use these points for a consistent company message. It should be in ads, marketing literature and sales presentations. You should also find that your best sales performers already know why their customers bought their product. It’s usually the case that marketing never bothered to talk to the sales people, or their current customers.

Many companies have a problem when marketing develops an ad campaign that doesn’t match their website, marketing materials or sales message. Outside consultants who develop these ad campaigns focus more on graphics than they do on message. If you’re not attracting those prospects most likely to buy from your company, you’re missing a huge opportunity.

By developing a consistent message, you’re less likely to confuse your prospects. They know who you are a

Double Bottomline Entrepreneurship
Today, I spoke with Dr. Ken Gibson, Founder of LearningRx, and listened to quite a fascinating story of an entrepreneur. Ken was an Optometrist, with a strong interest in business, and at some point, provided business consulting to over 300 Optometrists, before developing the methodology for training people to learn that is now at the heart of LearningRx.LearningRx provides cognitive skills training that improve the brain’s ability to process information. The LearningRx training programs go beyond the symptoms of academic strug

keting and get everyone in the company on the same page? It’s quite simple. The common link that runs through both departments is the message you give to customers to inform them about your product or service.

What is the Best Marketing Message for Your Business?

The easiest way to determine your marketing message is to talk to your current customers. Here are a few reasons why:

Once you’ve spoken with enough current owners, develop 3 bullet points that highlight why these people bought your product.

By developing a consistent message, you’re less likely to confuse your prospects. They know who you are

Make Annualised Hours Part of Your Lean Office Programme
Most businesses have lulls and peaks throughout their financial year. We have all been in the situation where some weeks we have too many staff for the workload in hand and other weeks where we could do with army of people to help out. One of the possible solutions is a system we introduced more than 6 years ago called ‘Annualised Hours’.Since that time our electronics business in Bedford, UK employing about 80 staff has enjoyed many positive benefits.The way it works is simple. Each person works a set number of hours on

es make the mistake of thinking that fancy graphics or a celebrity spokesperson will bring in better leads. It’s the message within an ad that captures attention, not the pictures. If you have a message that resonates with ‘like minded’ individuals, they are pre-qualified prospects. If you have a celebrity spokesperson, make sure they are bringing a message to the market that attracts the right kind of prospect. Some talking head saying you’re great guys to work with doesn’t tell anyone what they need to know in order to consider your company. Most celebrities are paid, so they don’t have a lot of credibility. You’re better off picking a spokesperson who is the same type of person your prospect is. They will have a better chance to connect and be heard.

Once you’ve spoken with enough current owners, develop 3 bullet points that highlight why these people bought your product.

By developing a consistent message, you’re less likely to confuse your prospects. They know who you are

Factual Employment Screening Part 2
An Employment Screening OutlinePolicy DevelopmentA policy of Factual Employment Screening; Personality Evaluation/testing; and/or Drug Testing should be developed and embedded into the core policy manual rather than exist as a supplement or bulletin policy. This avoids any “after the fact” ramifications, should the policy be challenged under discriminatory theories.The policy should have an effective date, and if the corporate philosophy is for “purification” of existing staff, then a policy implementation should

sperson who is the same type of person your prospect is. They will have a better chance to connect and be heard.

Once you’ve spoken with enough current owners, develop 3 bullet points that highlight why these people bought your product.

By developing a consistent message, you’re less likely to confuse your prospects. They know who you are

Develop Your Leadership Styles and Skills
What is it that has set the great leaders and entrepreneurs of the world apart from the rest of the world? You know what I’m talking about- the truly remarkable ones that have made their mark on the world. Sam Walton didn’t create the Wal-Mart Empire overnight, and he certainly didn’t do it alone. He had a group of quality employees working for him, a group that both respected and admired Mr. Walton and of his accomplishments. He is a prime example of possessing the right leadership styles and skills to get the job done, and created

By developing a consistent message, you’re less likely to confuse your prospects. They know who you are and why they should, or shouldn’t, buy from you. The easier you make it for someone to buy, the more likely they are to buy. A confused prospect gets frustrated and goes elsewhere. The KISS principle (Keep It Simple Stupid), pertains to sales and marketing. If you have a clearly defined message that connects with a segment of your target market, your chances of making more sales have greatly increased.

If you keep all parts of your organization in the same voice, you will attract better quality prospects who are more likely to buy in an accelerated manner. Something both sales and marketing can cheer about.

This is an excerpt from an article ‘Never Sell Something People Don’t Want to Buy’ to be published in Million Dollar Marketing Secrets. This book is being published in January, 2007. If you'd like to receive advance notice sign up at http://www.susanadamshome.com. Click on 'Books'.

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Technology represents only one part of the mix. It can never replace personal contact.

As is often said, ‘wrong hiring is worse than no hiring’. Some pointers on how to go about hiring the right person for the job.

Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true.

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