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  • Digg it UP - Getting Below The Truth Line

    Changing Careers: Is the Time Right for You to Move on?
    Everyone gets frustrated at their jobs at some point. This doesn’t necessarily mean that you need to find a new job. Sometimes, however, people need a change, and they don’t know when to move. Here are some clues to help you discover if you should stay at your current job or move to another one.Career Change v. Job Change Changing a career is a much different choice than changing a job. Changing jobs might mean th
    price is too high? – Why should I pay so much? Can I afford it. I don’t have good enough credit to buy it. Can I get it cheaper somewhere else? If I pay this much, will it satisfy my needs or problems? You haven’t convinced me it is worth what you are asking me to pay.

    How about the second one, “I need to think it over”? What could he or she be really asking or saying? – I don

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    Let’s suppose your prospect says, “The price is too high.” Is that really what she or he means, thinks or feels? How about, “I need to think this decision over?” Are they really saying they need to think it over, or is there something more going on beneath the surface? How about, “I want to talk with some additional suppliers before I make my decision?”

    All of these comments, as well as many others, have one thing in common. They are statements that the prospect makes that may not be either the truth or a reflection of what is really going on in the prospect’s mind.

    Thousands of sales will be lost today because salespeople accept and believe these statements as truth. Maybe they are and then again maybe they aren’t. How do you know?

    You must learn to get beneath the truth line in every conversation or sales presentation. You must learn how to bring the real issues, questions or concerns to the surface so you can address them. If you don’t, you will not be dealing with the real objections or resistance that can cause yet another blown sale.

    Traditional sales training asks you to use a variety of clever techniques to ‘overcome’ these objections or sales resistance. I would rather you change your paradigm and see these statements and others like them not as sales objections, but unanswered questions or concerns in the deep recesses of the prospect’s mind.

    Let’s go back to the previous three examples. What is the prospect really asking or what could they be thinking when she or he says the price is too high? – Why should I pay so much? Can I afford it. I don’t have good enough credit to buy it. Can I get it cheaper somewhere else? If I pay this much, will it satisfy my needs or problems? You haven’t convinced me it is worth what you are asking me to pay.

    How about the second one, “I need to think it over”? What could he or she be really asking or saying? – I don’

    Advertising Agency Software: What You Need to Know
    There are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies:Create estimates and quotes, invoices and schedules for client approvalPrepare drafts of a new brochure, print ad, or annual report for reviewManage client feedback on
    ts, as well as many others, have one thing in common. They are statements that the prospect makes that may not be either the truth or a reflection of what is really going on in the prospect’s mind.

    Thousands of sales will be lost today because salespeople accept and believe these statements as truth. Maybe they are and then again maybe they aren’t. How do you know?

    You must learn to get beneath the truth line in every conversation or sales presentation. You must learn how to bring the real issues, questions or concerns to the surface so you can address them. If you don’t, you will not be dealing with the real objections or resistance that can cause yet another blown sale.

    Traditional sales training asks you to use a variety of clever techniques to ‘overcome’ these objections or sales resistance. I would rather you change your paradigm and see these statements and others like them not as sales objections, but unanswered questions or concerns in the deep recesses of the prospect’s mind.

    Let’s go back to the previous three examples. What is the prospect really asking or what could they be thinking when she or he says the price is too high? – Why should I pay so much? Can I afford it. I don’t have good enough credit to buy it. Can I get it cheaper somewhere else? If I pay this much, will it satisfy my needs or problems? You haven’t convinced me it is worth what you are asking me to pay.

    How about the second one, “I need to think it over”? What could he or she be really asking or saying? – I don

    Valuing Yourself
    During the past few months, I have had the opportunity to talk with many women about pricing and valuing - both themselves and their businesses - when delivering two of my popular seminars: profitable pricing and negotiation. The ability to value yourself, coupled with strong negotiation skills, are critical in terms of determining your own worth and value, and the value which others place upon you.Society typically determines valu
    ust learn to get beneath the truth line in every conversation or sales presentation. You must learn how to bring the real issues, questions or concerns to the surface so you can address them. If you don’t, you will not be dealing with the real objections or resistance that can cause yet another blown sale.

    Traditional sales training asks you to use a variety of clever techniques to ‘overcome’ these objections or sales resistance. I would rather you change your paradigm and see these statements and others like them not as sales objections, but unanswered questions or concerns in the deep recesses of the prospect’s mind.

    Let’s go back to the previous three examples. What is the prospect really asking or what could they be thinking when she or he says the price is too high? – Why should I pay so much? Can I afford it. I don’t have good enough credit to buy it. Can I get it cheaper somewhere else? If I pay this much, will it satisfy my needs or problems? You haven’t convinced me it is worth what you are asking me to pay.

    How about the second one, “I need to think it over”? What could he or she be really asking or saying? – I don

    Signage and Branding for the Small Business
    Increasing brand awareness through the use of print advertising, TV and radio advertising, the internet and direct mail campaigns are generally the most well known methods of building up your business profile in today’s dynamic market, another element in a successful brand strategy is vehicle and signage advertising which is one of the most important cost-effective advertising tools available to small businesses today.Today's busin
    to ‘overcome’ these objections or sales resistance. I would rather you change your paradigm and see these statements and others like them not as sales objections, but unanswered questions or concerns in the deep recesses of the prospect’s mind.

    Let’s go back to the previous three examples. What is the prospect really asking or what could they be thinking when she or he says the price is too high? – Why should I pay so much? Can I afford it. I don’t have good enough credit to buy it. Can I get it cheaper somewhere else? If I pay this much, will it satisfy my needs or problems? You haven’t convinced me it is worth what you are asking me to pay.

    How about the second one, “I need to think it over”? What could he or she be really asking or saying? – I don

    Asset Management Journal Guide
    Diligently managed assets of a business organization can make a lot of difference in its profit percentages. Judicious control over all tangible and intangible assets of a company makes sure that there are no leaking funds in the organization and all assets are utilized at maximum capacity. An inefficient management of resources and incorrect information about the objects in a commercial establishment may lead to drainage of finances and
    price is too high? – Why should I pay so much? Can I afford it. I don’t have good enough credit to buy it. Can I get it cheaper somewhere else? If I pay this much, will it satisfy my needs or problems? You haven’t convinced me it is worth what you are asking me to pay.

    How about the second one, “I need to think it over”? What could he or she be really asking or saying? – I don’t have the authority to make the decision myself. Should I get someone else involved in this decision? What if I buy it and it doesn’t work, how will I look to my boss, customers, etc.?

    And, the last one, “I need to shop around.” What could they be saying or really asking or thinking? – It’s your turn. See if you can come up with your own answers.

    A technique I have used for years when I am getting information that I am not convinced is the truth or is just a cover for something else is, “In addition to that (whatever he or she told me), is there anything else that could get in the way of our doing business together now?

    The rationale for this question is: 1) I am not challenging their opinion, view or statement. 2) I am accepting whatever they are saying (not necessarily agreeing with them, but accepting the words for the time being) 3. I am positioning myself to determine what else might be going on (below the truth line) that might stand in our way. Notice I put a trial close at the end of the question rather than just asking the question.

    The purpose for this technique is to send the message to the prospect or customer – give me everything you have now that will prevent us from doing business together. (Remember, the information you don’t get early in the sales process can hurt you later in the sales process.) I still have to successfully deal with all of theses issues or questions to close the sale, but at least I know what the real issues are. If I can, I have a sale and won’t get a

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